2. PAGE 02
INTRODUCTION
Prafull Bilore, 25 years old, is a B.Com graduate.
He wanted to get into Indian's top most MBA institute
i.e. IIM Ahemdabad.
Due to not being able to get into his dream college he
got depressed and shut himself from the outside world.
"MBA, MBA, MBA was all that was going in and out, day and
night in mind"
- Prafull Bilore at Josh Talk
3. TURNING POINT
After some time, he started exploring
To support himself financially, he started working at
MacDonalds.
Tea was the only thing that was keeping him sane.
That's how he got the idea to start something similar to
Coffee Cafes.
new places.
"DREAM BIG, START SMALL, ACT NOW."
4. WHY ONLY CHAI?
India runs and lives on tea.
We have tea breaks and not a coffee break.
Tea is something most people preferred at home.
There are very tea bars that are devoted to culture of
tea.
5. PAGE 04
THE BIRTH OF MBA CHAI WALA
He started working towards his dream. He asked his father for
15K rupees. It took him almost 45 days to set up everything.
His friends were discouraging him he was determined towards
his goal and he knew that he could achieve it if he put in the
right amount of hard work.
Believe in
yourself
BELIEVE IN YOUR FANTASIES AND NEVER SURRENDER. STAY
ZEROED IN ON YOUR WORK. GIVE YOUR BEST IN WHATEVER
YOU DO. THE OUTCOMES WILL COME.
6. PAGE 05
UNFORESEEN OBSTACLES
Prafull lied to family so because of
the guilt he went ahead and took
admission in one of the MBA
college.
His classes engulfed most of his time and he was torn
between his father's desire and his own dreams
As Prafull's tea stall started getting popular it gained lots of
attention. It irked other roadside vendors and they started
threatening him.
7. PAGE 06
FORTUNE FAVOURS THE BRAVE
Prafull was so invested in his dream that he couldn't resist
himself anymore.
He quit college and started focusing on his dream project
only.
He was targeted to all sorts of criticism. Even his family
thought that he is bringing shame to the family name.
But Prafull's positive mindset and his belief in himself
and his dream didn't let him stop.
8. PAGE 07
REASONS FOR SUCCESS
Uniqueness
Experiments
Catchy name
Promotional strategies
9. PAGE 08
STRATEGY THAT GOT VIRAL
A Cafe in Ahemdabad decided to celebrate
Valentine's day in a unique way and it is none other
than MBA chai wala.
Prafull used Facebook to promote his marketing
strategy.
"Why should couples have all the fun? Singles need pampering
too. Hence we'll be serving free chai to singles on Valentine's
Day this year." the page description read.
11. PAGE 10
GROWTH OF MBA CHAIWALA
Within only few years, Prafull Bilore made a
name for himself. His cafe's success
skyrocketed. One simple tea stall has now
transformed into a chain of franchises and
cafes.
Apart from focusing on his business, Prafull supports many
social causes like women empowerment, economic
upliftment of underprivileged people and raises funds for
many noble causes.
12. PAGE 11
LEARNINGS FROM HIS JOURNEY
“It is important to understand that if you
do fall, it's important for you to get right
back up again.” -Sachin Tendulkar
“You will never reach your destination if you
stop & throw stones at every dog that
barks...Better keep biscuits & Move on.” -
Dhirubhai Ambani
13. PAGE 12
CONCLUDING THOUGHTS
Prafull Billore’s journey is an essential lesson to everyone that
even if our dreams seem useless or small to others, but we have
full faith in them then we should not stop pursuing them. At first, it
might look like a monumental task but we shouldn't get scared.
We should break our goals into smaller and achievable goals and
start working towards them. Failure won’t change anything, but it
just provides us the opportunity to introspect and improve and
therefore make an accurate decision for our next step. Prafull
Billore attempted thrice, and when lost hope took a break and
then moved towards his dream with all the hard work, dedication,
and devotion. Nothing but sheer perseverance brought him
success. And we all should follow the same.