OFFSET is a 3-day festival of creativity hosted each year in Dublin for people in the world of art, design and advertising. It attracts creatives with global reputations to speak. This year OFFSET was attended by over 2,000 people. Including the jump!ers1 All the speakers are, in their unique way, communication innovators. All are looking for new ides, trying new things; seeing how they can connect with people in new ways. We wanted to see if there were big innovation learnings to take from OFFSET 2014 contributors. We weren’t disappointed. The attached jump! Rubberneck report suggests five provocations for innovators to create better, newer! Enjoy.

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the innovationists
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jump! Rubberneck
Innovation learnings
from
OFFSET 2014
28.03.14
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Great innovation needs great freedom, great support
and great urgency. Provide them3
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Stop Researching
Start Searching
The world is full of crazy innovation potential. Use it
Be uncompromising in your innovation ambition
If you’re not playing, you’re not innovating hard
enough
Five provocations for innovators
(and for jump!ers )
the innovationists
dublin | london

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Hi. Welcometo the latest jump!
Rubberneck Report.
We were one of 2,000+ people at
OFFSET 2014, an international
festival of creativityin Dublin for all
types of design.
OFFSET 2014 – a ‘murder’ of creatives
minds, on top of their game and
sharing how they work.
Each one, in their unique way, a
communication innovator.
We like to learn. Hope you do too 
So,
5 OFFSET 2014 Take-outs
5 jump! provocations
For innovation thinking and doing.
Image Credit: http://iloveoffset.com/

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Design by Milton Glaser
Image Credit: http://idsgn.org/posts/informed-and-delighted/

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Milton Glaser
Designer
NYC
Milton Glaser is a legendary graphic designer,
best known for the I ♥ NY logo, his Bob Dylan
poster, the DC bullet logo used previously by
DC Comics and the Brooklyn Brewery logo.
On Stage Our Take-Out jump! Innovation Provocation
Marketing always
looks backwards to
what is already
known.
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1.
Look forwards., Not backwards.
Yes, Take learnings from what’s been
done in the past.
But don’t expect looking back – re-
searching – to show you the answers
innovation needs to find.
Search forward for the answers you
need.
Talk to people about where they’re going,
what they’re striving for, and what that
journey feels like for them.
2.
What resistance to persuasion will your
innovation encounter?
1.
Design is moving an existing condition to
a preferred one.
But it takes time to become aware of how
little we know.
Your success is based on your
willingness to see what’s in front of you.
2.
Most people are cynical about the
messaging they get everyday.
There is now a collective resistance to
persuasion. Climate control is an
example.
Intend no harm.
Stop Researching.
Start Searching.
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Image Credit: http://www.miltonglaser.com/
http://poulwebb.blogspot.ie/2010/09/milton-glaser.html
http://www.republicaupdate.com/2012/06/milton-glasers-fear-of-failure.html

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Image Credit: http://www.sarahillenberger.com/
http://chicquero.com/2011/08/15/art-humor-sarah/

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Sarah Illenberger
Designer, Artist, Maker, Photographer
Berlin
Sarah Illenberger is a multi-disciplinary artist
based in Berlin working at the intersection of
art, graphic design, and photography.
She transforms ordinary materials into
complex and unexpected visual experiences
This has been used to develop concepts for
clients in the fields of culture and business in
several countries.
On Stage Our Take-Out jump! Innovation Provocation
Nothing is worse
than repeating
yourself
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1.
Repeating yourself is not innovation.
Innovation author, Scott Anthony talks
about the ‘sucking sound of the core’.
Company ‘group think’ and brands’
history so often pull ‘would-be’
innovators back to ‘what we do’…
As anyone who has read jump!’s Dirty
Book of Innovation knows, we like
people who advocate working by getting
your hand dirty.
Sarah Illenberger’s work uses cacti, ping
pong, welding, bicycle inner-tubes, giant
leaves and home appliances …
When innovation can come from
anywhere, let’s not spend our time
repeating ourselves!
1.
The world is a big place and everything
has crazy potential to inspire.
Everything is there to be played with. The
most fertile play is ‘analog’.
Everyone’s so busy ‘liking’ on their
devices, no one’s getting out there,
getting there hands dirt and ‘loving’ in
the real world.
The world is full of
crazy innovation
potential. Use it.
2
Image Credit: http://www.sarahillenberger.com/

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Image Credit: Image: http://www.goldenwolf.tv/

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Ingi Erlingsson
Golden Wolf – Animation
London
Golden Wolf is a UK animation studio. Less
than a year old, they’re already working with
Cartoon Network, Warner Bros, Adidas, Red
Bull, and Nike!
Check out this film for Dog Blood Skrillex and
Boys Noize and their single ‘Chella Ride’.
https://www.youtube.com/watch?v=jvUd2y2v
t74&feature=youtu.be
On Stage Our Take-Out jump! Innovation Provocation
Great work is only
possible with a
great client.
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1.
Innovation is a step into the unknown.
Each innovation project will challenge
everyone involved as mistakes are
made and lessons learnt ‘on the fly’.
2.
And a desire from all to deliver truly new
innovation. To surprise.
1.
So, dive in at the deep end. Accept the
challenge that comes your way and
figure it out!
2.
Great work creates surprise.
Great clients challenge you to bring
something truly new to their brand.
Great innovation
needs great
freedom, great
support and great
urgency. Provide
them.
3
Image Credits: Image: http://www.goldenwolf.tv/

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Image Credit: http://www.hingston.net/

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Tom Hingston
Art Direction, Design, Film
London
Design and film for:
PlayStation, Nokia, Alexander McQueen, Dior,
Levis, Atonement, Pride and Prejudice, Anna
Karenina, David Bowie, Nick Cave and Bad
Seeds, Rolling Stones,, Chemical Brothers,
Grace Jones ++++++
Not too shabby!
Take a look at his Bowie video for the song, ‘I’d
Rather Be High’:
https://www.youtube.com/watch?v=n5sf5s3P
Iyw
On Stage Our Take-Out jump! Innovation Provocation
Be Uncompromising
in your work
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1.
Innovation is your opportunity to express
the brilliance of your brand, your
company, yourself.
Don’t sell any of these parties short as
you build innovation and don’t forget, as
Hingston re-invented his solution with a
week to go, it’s not over ‘til it’s over.
2.
Expressing their ‘personal identity’ is
possibly an under-used source of
inspiration for innovation by brands.
3.
Colour is a wonderful source of ideas.
Pick a colour, jot down the feelings and
associations it evokes. Create ideas
from these start points. It works!
1.
With a new David Bowie video ready for
release in a week’s time, an idea just
wouldn’t let go of Tom Hingston. The vide
idea was to juxtapose war’s violence and
its jubilation. Tom felt something was
missing. He re-made the film, adding
distortion throughout. Bowie approved.
Be uncompromising.
2.
Your personal identity is one of the most
powerful things you possess. So, express
it in your work.
3.
Play with the language of colour. As a
designer, as a brand, colour is your
swagger. It creates powerful emotions.
Be uncompromising
in your innovation
ambition
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Image Credit: http://www.hingston.net/

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http://www.fubiz.net/en/2013/02/01/aizone-typography/
Advertising for Aiszone by Sagmeister and Walsh

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Jessica Walsh
Sagmeister and Walsh – Advertising / Design
NYC
Jessica is a designer and art director working
in NYC. Her credit list spans award winning
projects in design, identity and advertising.
On Stage Our Take-Out jump! Innovation Provocation
Play is not the
opposite of work
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1.
If you’re an innovator, don’t write off play.
It’s part of your job description.
When we laugh, we’re open. When we’re
open, we create new.
2.
Creating experiments for your business,
for your brand feeds innovation. Ask us
about are current eating experiment or
when we moved jump! to Warsaw for a
week.
3.
Fight for your ideas! 
1.
Jessica Walsh talked about Carl Jung’s
Play Instinct: “The creation of something
new is not accomplished by the intellect
but by the play instinct acting from inner
necessity. “
She advocates a ‘Play State of Mind’
when working, stressing the need for
confidence (to fail), time, persistence
and humour
2.
Experiment with life. Trying to figure out
relationship issues, she embarked on a
project, ‘40 Days of Dating’.
http://fortydaysofdating.com/
3.
What she’s leaned from her design
partner, Stefan Sagmeister is to fight for
what you believe in. When you have a
solution you believe in, commit to it and
give it the defence it deserves.
If you’re not playing,
you’re not
innovating hard
enough
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Image credits: http://fortydaysofdating.com/
http://asboasnovas.com/gente/experimento-amoroso-inusitado
http://www.nfgraphics.com/making-of-de-la-campana-de-aizone-por-

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Great innovation needs great freedom, great support
and great urgency. Provide them3
1
2
4
5
© jump!® 2014
14
épaterlabourgeoisie
Stop Researching
Start Searching
The world is full of crazy innovation potential. Use it
Be uncompromising in your innovation ambition
If you’re not playing, you’re not innovating hard
enough
Five provocations for innovators
(and for jump!ers )
the innovationists
dublin | london

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Big thanks to directors, Bren Byrne, Richard
Searooke, Peter O’Dwyer and the whole OFFSET
team for a such a stimulating festival!
Fancy some jump!
innovation provocation?
Paul Kelders: paul@jump.innovation.co.uk
Lee Geraghty: lee@jumpinnovation.co.uk
Ruan McGloughlin: ruan@jump.ie
Jenny Carroll: jenny@jump.ie
Bettina MacCarvill: bettina@jump.ie
Kim Bolger: kim@jump.ie
Image credits: maps.google.com; the-beatyard.com;
http://www.itsnicethat.com/articles/offset-tickets; http://josh-
m-r.tumblr.com/; www.dwstroud.com; www.creativebloq.com