Presented by Doug Berg, Founder & Chief Innovation Officer, Jobs2Web, Inc. and Lou Adler, President, The Adler Group. In this exciting webinar, Doug Berg of Jobs2Web and Lou Adler will show you what it takes to understand how top performers will think, act, and decide once the recovery gets some traction. Doug will show you how to pull all of your existing relationships – whether they’re in Outlook, your CTS, or some resume database – into a centralized and automated talent community using a centralized platform. This “talent community” provides employers with a direct and automated way to market opportunities to their own private supply chain of talent resulting in decreased recruiting costs and an increase in recruiter efficiency. Here are some of the key topics you’ll learn in this action-packed session: • Why the best are different than the rest • The importance of targeted messaging • Talent Hubs vs. Talent Communities • The competitive advantage of the Jobs2Web platform

1. Performance-based Hiring
The Official Rules for Hiring Top Talent
The Future of Sourcing
Based on Lou Adler s
Based on Lou Adler’s
Hire With Your Head
John Wiley & Sons, 2007
©2008. All Rights Reserved. The Adler Group, Inc.
g p,
www.adlerconcepts.com

2. Overview/Agenda
• A process for hiring top talent
• Are you a sourcing Neanderthal?
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• Developing a Early-bird Sourcing
Strategy
• The Next Phase in the Evolution:
integrated, automated,
integrated automated and
measured Talent Communities

3. Is Sourcing the Problem?
There’s
more to
sourcing
sourcing
than finding
candidates!

4. Hiring as a Business Process
Performance Profiles 1
Create Compelling Jobs
Talent‐centric Sourcing 2
Target the Best People
Evidence‐based Interview 3
Two Core Questions
Q
Integrated Recruiting 4
Recruit from the Start
Recruiter/Manager Partnership

5. Are You a Sourcing Neanderthal?
Web 2.0
The Internet
Social Sites/ERP
Aggregators
The Olden Days
Targeted & SEM
Job boards
Compelling jobs
Boring jobs
CRM/Pipelining
Employer b di
El branding
Classified ads
Job mobility
Hidden job market
More corp recruiters
Boring Jobs
3rd Party Recruiters
d
Display ads
1990 2000 2010

6. The Early-bird Strategy
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EXPLORERS TIPTOERS GOOGLERS NETWORKERS
HUNTERS &
POSTERS

7. Early-bird “Day One” Strategy
y y gy
Key Sourcing Concepts
Be called 1st! – Be found 1st!
Allow for those “Just looking”
Don’t sell the job, create interest

8. Early-bird “Day One” Strategy
y y gy
Create Pool
Selection Criteria
1. Work/projects
2. Stretch
3. Growth
4.
4 Comp
5. Manager/Team
6. Culture
7.
7 Work/Life
8. Security
Key Sourcing Concepts
9. Benefits
Be called 1st! – Be found 1st!
10.Long-term Comp
Allow for those “Just looking”
Don’t sell the job, sell engaging

9. Hi-tech/Hi-touch Early-bird Strategy
y gy
• Great recruiters & involved managers
Explorers
1
• Career opportunity focus
• Call Me First!
Tiptoers
2 • Develop deep networks
• Be Found First!
3
Googlers
G l • Compelling and SEO’d advertising
• Call Me 2nd! Proactive ERP
Networkers
4
• Social media and “Open door policy”
• Stay in touch! Nurtured resume database
Posters
5
• Direct engaging email response
Direct,

10. Building
Building
Talent Communities
& Talent Pipeline s
& Talent Pipeline’s
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

11. Talent Community Defined
A Talent Community is…
• An organized group (database/website) of individuals.
An organized
• Where employers can interact with current and future
Where employers can interact
prospective employees.
• To communicate currently active or future job opportunities.
To communicate currently active or future job opportunities.
To
• Using enhanced and/or automated technology
Using enhanced and/or automated
• Which enhances both the employers ability to find/fill
Which enhances
opportunities with the best possible candidate.
opportunities with the best possible candidate
• And where candidates are aware of the best possible
And where candidates are aware
opportunities to maximize their careers based on their specific
skills and interests.
skills and interests
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

12. Who Is In A Talent Community?
Talent Community Groups
Prospective Candidates Past Applicants
• Passive Candidates • Good Quality/Wrong Fit
• Subscribers On Career Site • Import From ATS System
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• Recruiters Contacts (Networks) • Increases Return Applicants
Current Employees Past Employees (Alumni)
• Working Within Company • Maintains Ongoing Contact
• Increases Referrals To Friends • Invites Boomerang Hires
• Enhances Internal Transfers
Enhances Internal Transfers • Amplifies Alumni Referrals
Amplifies Alumni Referrals
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

13. Typical Web 1.0 Online Recruiting Strategy
Corporate Career Site
Career Site $$ Job Boards
- Monster
- Career Builder
Job Search - Hot Jobs
- + 60,000 Others
Apply Process
 Not Driving Direct Traffic
 Not Capturing Passive Candidates
ATS Candidates
 Not Measuring Sources
S Powers Career Site
- Active People Only
 Fragmented Candidate
- < 1% Of Internet Users
Jobs
Databases/Networks - Machine Gun Apply
- Shared With
 Not Marketing To Applicants, Employees, Thousands Of Other
Applicants
Recruiters
Search Engines, Social Networks
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

14. How NOT To Build Your Community
Your Career Site
Visitors Most Site Visitors Lost Forever
90%
Lost
90% Of Career
Site Visitors
Don’t Apply
Only 10% Applicants In ATS
Apply
pp y
• You Only Hire 1 Person
• The Rest Are Then Trashed
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

15. Highly Fragmented Talent Community
ATS
Employees
Alumni
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

16. Attract Talent From Multiple Online Channels
Job Boards
Search Engines
Sourcing Tools
Social
Networks
ATS/CRM
Career
Blogs &
Employee
Site
Industry
Referrals
Groups
Diversity
Mobile
Recruiting
Recruiting
Job College
Aggregators Recruiting
Alumni
Recruiting
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

17. How Jobs2Web Helps
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

18. How Jobs2Web Helps
Job Boards
Career Site Marketing Platform
Job Marketing SEO/Organic
Job Search
Talent Landing Pages
SEM/PPC
Apply Process
Job Distribution
Social Networks
Email/RSS Marketing
/ g
Job Classifieds
Live Chat
ATS
Powers Career Site
Employee Referrals
Talent Community
(Process Management)
Social Networking
Jobs
Past Applicant & Alumni
Candidate Tracking
Applicants
Mobile Recruiting
Dash Board
RSS/Blogs/PHP’s
Join
Talent
Communityy
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

19. Targeted Talent Landing Pages Help Attract & Convert
Branded to company.
• Uses logo, style and content
• Links to your existing career site
• Custom URL of your choosing
Targeted recruitment messaging.
• By keyword & location
• By brand/division, or recruiter
Captures passive job seekers.
• Via email capture or RSS feed
• Automatically emails future jobs
Matching jobs from ATS.
• Candidates 1 click to apply for jobs
• Scraped daily and optimized for search
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

20. Captures Candidate Info & Source Data
Captures
Candidates
“Business Card”
Data
 Referral Source & Keywords (Search Engine, Friend, Job Board)
 Keywords/Categories Subscribed To
Keywords/Categories Subscribed To
Hidden Fields
 Jobs Applied To
 IP Address (City, State, Zip)
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

21. Automated Job Matching & Marketing
Your Career Site Finds Matching
Cultivates Your Talent Community
Members
Bill Smith Jane Hanson
bill@gmail.com jane@aol.com
Business Analyst Web Developer
Chicago, IL Minneapolis, MN
Emails
Job
Stan Jones Leslie Neal
Job Title: Alert
stan@hotmail.com lneal@yahoo.com
Job Title:
Business Analyst
Job Title: Project Manager QA Tester
Business Analyst
Boston, MA San Diego, CA
Business Analyst
Location:
Location:
Chicago, IL
Location:
Chicago, IL
Chicago, IL Jeff Berg Jodi Carlson
Keywords: Drives
jeff@gmail.com jcb@msn.com
Keywords:
Project Manager Them To
Sharepoint Admin Graphic Design
Keywords:
Project Manager
Sharepoint Site
Portland, OR
Portland OR Austin, TX
Austin TX
ShProject Manager
Project Manager
Sharepointi
Sharepoint
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

22. Capture More & Lost Applicants
Candidates In ATS
10% 99% 50%
Captured In Talent
Increased
Community
Applicants By 30%
+25% to +50%
CRM
Recruiter
Follow Up
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

23. Building Your Talent Community
Your Recruiting
Grows Your Talent Community
& Sourcing Team
Bill Smith Jane Hanson
bill@gmail.com jane@aol.com
Business Analyst Web Developer
Chicago, IL Minneapolis, MN
Leslie Neal Stan Jones
lneal@yahoo.com stan@hotmail.com
QA Tester Project Manager
San Diego, CA Boston, MA
Jeff Berg Jodi Carlson
jeff@gmail.com jcb@msn.com
Sharepoint Admin Graphic Design
Portland, OR
Portland OR Austin, TX
Austin TX
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

24. Pipelining Talent Even With No Jobs Open
 Adding thousands of
“future” prospective
candidates daily
y
 Fully automated
matching & delivery
of jobs
 Increased repeat
and viral visitors to
cut recruiting costs
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

25. Enhanced Interactive Tools For Recruiters
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

26. Targeted Messaging Into All Web 2.0 Channels
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

27. Enhanced Interactive Tools For Recruiters
Helps publish your jobs dynamically
pp y j y y
to all of your Web 2.0 channels
And measures all return visitor
traffic to your career site.
And dozens more…
1
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

28. Social Media Integration
Gets contacts off the social networks
and into your talent community
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

29. Automatically updates your followers of new jobs
Sends To Your
Followers
They
View
Your
Jobs
You Get They Join
Candidates Your TC
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

30. Linking From Your LinkedIn Profile
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

31. Integrating Your Talent Acquisition Strategy
Resume
 Building data bridges
Databases
to/from each domain
(Paid/Free)
Recruiter
Social Networks
Rolodexes
 Pushing jobs out in a
relevant way.
 Pulling tagged members
Pulling tagged members
Alumni & Blogs &
into your central
Associations Micro‐blogs
Primary Talent community.
Community
 Allowing members to
self‐update and manage
Contact
Employee
their content flow.
Networks
Network &
(LinkedIn,
Referrals
ZoomInfo)
 Measuring all aspects of
the in/out traffic.
the in/out traffic
Previous Passive
Applicants Candidates
(CRM)
(ATS)
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

32. Measure All Interactive Recruiting Programs
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

33. Jobs2Web Recruiting Dashboard Shows Traffic
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

34. Recruiting Dash Board
For each candidate you can view the
For each candidate you can view the The IP address of where they applied
The IP address of where they applied And the mapped location of the user
And the mapped location of the user
exact source of referral. from online. at the time of apply. (can turn off)
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

35. Talent Focused CRM Solution
Begin linking to
candidate profiles in
all domains
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

36. Measure All Interactive Recruiting Programs
Future (Paid Boards) Talent Landing Job Feeds
Pages (SEO)
craigslist
Corporate Site Pay‐Per‐Click (SEM) Social Networks
Mobile Marketing Referrals
Candidates
Employees
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

37. Learn More Online
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

38. Summary and Next Steps
• Apply consumer marketing to sourcing
• Become an early-bird and early adopter
y y p
• Talent communities  the future
•FFree Web 2.0 eval: i f @ dl
W b20 l info@adlerconcepts.com
t
• Jobs2Web: dberg@jobs2web.com
• Email & LinkedIn: lou@adlerconcepts.com