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Drive Smarter Challenge 2008 09 Campaign Results 12 09
- 1. Drive $marter Challenge Marketing Communications Campaign Multiplying Impact through Diverse Partnerships & Creative Tactics IABC Regional Heritage Conference 10/20/09 Rozanne Weissman Alliance to Save Energy
- 6. Research
- 9. Planning & Communicating – Creative Strategies, Tactics, & Execution
- 16. SMT Launch with 2 Partners
- 20. Evaluation – Final Campaign Results December 2008
- 25. Partners Multiply Impact NASCAR Angels Drive $marter Challenge Television Segment Click Here
- 26. Partners Multiply Impact Energy Efficiency Day at the baseball game. Promoted D$C w/Alliance at new LEED-certified Washington, DC Nationals Park– tips on Jumbotron, 30,000 cobranded tip cards, booth, Energy Hog with Screech. Challenged nation’s 3,066 counties to take Drive $marter Challenge , from July through November. 60+ counties participated & publicized. 3 winners honored. Car Care Council distributed D$C tip cards to its vendors & consumers through "Be Car Care Aware" Point-of-Sale Starter Kit. Sen. Mark Pryor (D-Ark.) & Ark Gov Mike Beebe showcased D$C website on homepages to encourage participation by constituents.
- 27. Partners Multiply Impact Wal-Mart distributed tip cards to 430 Sam's Club gas stations & 2,495 Wal-Mart Tire & Lube Express; provided discounted campaign printing ExxonMobil ran Op-Ed ad highlighting D$C & reinforcing the campaign’s driving & maintenance tips in The New York Times, Washington Post, Roll Call, & National Journal. Communications director of Alliance of Automobile Manufacturers, authored guest comments on prominent environmental & political blogs emphasizing importance of fuel-efficiency & encouraging consumers to act on Drive $marter Challenge tips; donated VNR. Dear colleague letters to senators and representatives from Sen Mark Pryor (D-Ark.) & Reps Zach Wamp (R-TN) & Mark Udall (D-CO), Co-Chairs of the House Renewable Energy & Energy Efficiency Caucus, encouraged politicos to take the Challenge.
- 34. Drive $marter Challenge 2009 Campaign Challenges
- 38. 2009 Campaign Brainstorming No-cost/low – cost ‘blue sky’ ideas – contest to build buzz
- 44. National Radio Results RMT MAY 19 launch – Alliance & API on natl. radio networks & syndicated shows- Fox, AP, CNN, Metro Networks, Bobby Likis’ Car Clinic 6395 Stations, 8 million listeners Bobby Likis also featured video contest on its radio show, Youtube feed with video, website, “Tweets”
- 48. Video Contest #2 Click Photo Questions & Discussion
Notas do Editor
- The Alliance to Save Energy, the American Gas Association, the Dow Chemical Company in cooperation with leading energy companies and trade associations, launched a targeted, five-month national energy efficiency education and awareness campaign entitled The Power is in Your Hands to motivate consumers to take action to reduce their energy bills during the winter’s anticipated high energy costs. The goals of the $1.2 million campaign were: to arm consumers with the resources they need to manage their monthly energy bills; to teach them about the connection between individual consumption and overall energy costs; and, to inspire concrete actions by consumers to help make the country more energy secure