It’s common to hear that design is only aesthetics or usability - “can you make this pretty?”
This presentation is a myth-busting discussion that shatters the false belief that only some people can be creative.
See how the Zappos Mobile UX Designers use a design process to solve problems, and how YOU can use this creative potential in your everyday life.
7. State of Create
Study
What is it?
A global benchmark study on
attitudes and beliefs about
creativity
Globally, Japan
is regarded the
most creative
country
1 in 4
living up
to their creative
potential
25%
of time at
work
creating
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Thomas Edison
16. It's common to think
of design as aesthetics
or usability
17. “The process of good product
design is centered around
empathy and is built on deep
research with real people in
their natural environment.”
- Jon Kolko
20. Mobile first
Building from the
bottom up
“We really need to shift now
to start thinking about
building mobile first. This is an
even bigger shift than the PC
revolution.”
-Kevin Lynch, CTO Adobe
22. More Mobile
Stats 10 Million
shared
users
5 Billion
Phone
users
900 Million
Android
users
23. Mobile overview
Mobile has been a big part
in pushing design thinking
forward
Cog in the wheel
Bigger push for design
thinking companies
`
Mobile
overview
28. When I favorite things, I try to keep items of relevance in sequence. For example
– I’ll delete the older relevant item below in the sequence to add it next to the
relevant item I just added in favorites.
Quotes
“
Once, I had to tap back across screens to find the item I saw a few moments
back. I eventually found that item in some recommendation.
“
When looking for products on a smartphone, I add relevant and interesting
items to my Favorites in the app. I come back to it later to get opinions on it or
look at it on a bigger screen.“
42. Applying this to your
work
Design Sprint Iterate
Ask why?
30 circles
exercise
43. The 30 Circles Exercise
Train yourself to
get stuck
• Creates the “getting stuck feeling”
• Explores how “unstuck” happens &
feels
• Triggers your conceptual “box” and
demonstrates how our brain utilizes
rules or schemas when problem
solving
• It lowers your fear of getting stuck
44. Let go of your fears and begin
practicing creative confidence today
