This report will identify the actions and targets for the development and promotion of tourism in the region Shire of La Vera. Initially we identify the importance of this international trade fair due to the importance of bird tourism in Extremadura. Puravera has attended several seminars & conferences and has worked with the tourism cluster in a stand for the promotion of accommodation and activities found in our reservation/booking center.

1. REPORT FIO 2011 –FERIA INTERNACIONAL DE ORNITOLOGÍA
EXTREAMDURA BIRDWATCHING FAIR
REPORT FIO 2011
EXTREAMDURA BIRDWATCHING FAIR
Puravera attended the Estreamdura Birdwatching Fair 2011 held at the National Park
of Montfragüe from 25 to 27 February.
PURAVERA S.L. info@puravera.es +34 927 560 900
Web: www.puravera.es Reservas/ Bookings: www.casasruralesenlavera.com

2. REPORT FIO 2011 –FERIA INTERNACIONAL DE ORNITOLOGÍA
EXTREAMDURA BIRDWATCHING FAIR
This report will identify the actions and targets for the development and promotion of
tourism in the region Shire of La Vera. Initially we identify the importance of this
international trade fair due to the importance of bird tourism in Extremadura. Puravera
has attended several seminars & conferences and has worked with the tourism cluster in
a stand for the promotion of accommodation and activities found in our
reservation/booking center.
The day before the start of the international fair, Puravera in collaboration with
Turextremadura offered a tour through the Shire of la Vera. This has been a great
opportunity for the tour operators present on the summit to experience the “verata”
region firsthand.
Main objectives:
• Promotion of responsible tourism in the region Shire of la Vera, with special
emphasis on bird and nature tourism.
E.g. Activity canoe down the River Tiétar (ZEPA) Zone of Special Protection of
Birds, among many others.
• Close agreements and strategic alliances with various tour operators attending
the fair.
• Thanks to the invitation by the organization Puravera was present in the stock
recruitment and we have been able to meet with the various tourism stakeholders
to raise awareness of our product and region.
• Closure of agreements with partners in the area for the preparation of packages
and complementary offerings.
Major international tour operators (look for birdwatching destinations)
United Kingdom: Holand
• Oriole Birding • Eildernistrek / Centrum voor
• Kudu Travel natuurfotografie
• Ramblers Holidays LTD • Euromania Travel
(including Oasis Holidays) • Natura Aragon
• Globe natuurreizen
Norway • BirdingBreacks.nl
• Nof Travel • Natura Travel Holland
• Opplev Naturen
Major national Tour operators:
Germany
• Re Natour • Factor Ocio
• Traveltonature GmbH / birding • Hotels Consulting
tours GmbHs • Porticorural.com
• Booking
Italy • Magnus Nature
• Non Solo Trekking • Colours of Spain
• GTA Travel
Belgium • Minube
• Tierra Natuurreizen • Letango Spain Tours
• Ruralgest
PURAVERA S.L. info@puravera.es +34 927 560 900
Web: www.puravera.es Reservas/ Bookings: www.casasruralesenlavera.com

3. REPORT FIO 2011 –FERIA INTERNACIONAL DE ORNITOLOGÍA
EXTREAMDURA BIRDWATCHING FAIR
Puravera has been able to closed several agreements with international and domestic
tour operators. In addition we have closed strategic alliances with various companies for
additional services with reference to the bird and nature tourism. Finally we were able
to perform a work in promoting the region through our presence on the stand of the
cluster of Extremadura.
We leave you some pictures of the fair:
PURAVERA S.L. info@puravera.es +34 927 560 900
Web: www.puravera.es Reservas/ Bookings: www.casasruralesenlavera.com