2. Born and raised on the Southside of the city of Chicago, I have spent most of
my life passionately engaged with the music scene.
At an early age, I began taking piano lessons and was introduced to a variety
of styles of music and later began studying at Illinois State University in
Normal, Il, joining their Music Business program and playing for the
university band. It was here I was able to develop my leadership, training and
people management skills on the corporate front.
I specialize in employee relationship building through strengths-based
coaching and development and use character in
fl
uence to move the needle in
employee retention.
Today, I currently serve as the Minister of Music for Christ Fellowship
Church and Alpha and Omega-Bloomington Outreach, both in
Bloomington, Il and an area supervisor for the Chicago-South region for
Cherry Hill Programs. I eagerly continue to pursue the completion of the
music business program at Full Sail University conjoined with a bachelor's in
Human Resource Management and am looking to advance in a leadership
position in the music business industry upon my expected graduation date of
Spring 2023.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Training Specialist
• Management Development Specialist
• E-Learning Developer
BRAND ARCHETYPE - I aim to improve the
lives and quality of relationships of those
around me through personal development. I
overcome challenges through expanding my
mind, planning and discipline. Those I lead
feel motivated, accountable and competent,
knowing I lead with integrity. I am trusted in
my decisive and ethical decision making.
Training and Development Specialist for Music Business
4. Founders, Recruiters and HR Directors
TARGET AUDIENCE
Todd Dulaney
Outreach Plan:
• I will compose a message to send to Mr. Dulaney.
• I have observed Mr. Dulaney to be extremely active on
social media, speci
fi
cally Facebook, and will
communicate my message using this platform as well as
email.
• I will follow up with Mr. Dulaney within one-two
weeks after initial contact via Facebook and email. I
believe these are the most active platforms he is on.
Founder & CEO at
DulaneyLand Music
Alisa Krasner
Outreach Plan:
• I will complete my personal brand exploration in
preparation for contact with Ms. Krasner.
• I will make initial contact via LinkedIn and email.
• I will follow up within one-two weeks after initial
contact.
Human Resources Director
at Sony Corporation of
America
Christal P.
Outreach Plan:
• I will study the LinkedIn pro
fi
le of Ms. Christal P. to
fi
nd values/commonalities that are signi
fi
cant to her
and that would be an asset to her and Spotify.
• I will use LinkedIn to make my initial connection as she
appears to be very active on this platform and she can
easily view content on my pro
fi
le that may be of
interest to her.
• I will follow up within one-two weeks after initial
contact.
Leadership Recruiter at
Spotify
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will grow my brand awareness online by developing and
consistently publishing branded content on my social
media platforms. Speci
fi
cally, I will increase my LinkedIn
connections from 121 to 150 by December 31, 2021.
Mid Term: (2026)
• I will grow my brand validation online by gaining
endorsements and recommendations for relevant skills.
Speci
fi
cally, I will learn one new hard skill and one new
soft skill per year and gain three recommendations/
endorsements for each.
Long Term: (2034)
• I will grow my streams of income by establishing multiple
sustaining businesses. Speci
fi
cally, I will launch, partner,
invest or take equity in a company every year between
2028-2034.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft O
ffi
ce and Google Suite
SOFT
HARD
Novice / Adept / Expert
HRIS (ADP and TalentReef) Novice / Adept / Expert
Communication Novice / Adept / Expert
Project Management Novice / Adept / Expert
Presentation Software
SOFT
HARD
Novice / Adept / Expert
Graphics/Photo Imaging Software Novice / Adept / Expert
Learning Strategies Novice / Adept / Expert
Monitoring Novice / Adept / Expert
7. I help music industry leaders create a thriving
environment for their top talent by providing
professional development training and services.
PROMISE
8. CREDENTIALS
Work Experience:
• Area Supervisor, Cherry Hill Programs
(November 2008 - Current)
• Project Coach, Afni (May 2013 - October
2020)
Education:
• Small Business Management Certi
fi
cation,
Heartland Community College
• Human Resource Management, B.A., Illinois College (December 2022)
• Music Business, B.S., Full Sail University (May 2023)
Awards:
• 4th Place National Client Services
Competition, Phi Beta Lambda (2021)
• 4th Place Elevating Entrepreneurs
Competition, Heartland Community College
(2021)
9. COMPETITION
Ebony-Hope Diggs
Industry Experience:
• Amber Holcomb &
Dreammusikgroup
• Street Executives Management
Education:
• Music Business, B.S., Full Sail University
Leadership Experience:
• Team Promotion
• Public Relations
Skills and Pro
fi
ciencies:
• Public Relations - 9 endorsements
• A&R- 3 endorsements
• Music Management - 10 endorsements
Roxanne Reed
Overall Online Presence:
• 500+ connections, banner image not customized,
professional headshot, very detailed pro
fi
le, no
published articles, active on Facebook, LinkedIn URL is
not customized.
• Grade: Superior, 85 out of 100
Industry Experience:
• Cherry Hill Programs
• Afni
• Kohl’s
Education:
• Human Resource Management, B.A., Illinois College
• Music Business, B.S., Full Sail University
Leadership Experience:
• Area Supervisor
• Project Coach
Skills and Pro
fi
ciencies:
• Employee Engagement - 1 endorsement
• Interpersonal Communication - 1 endorsement
• Leadership - 1 endorsement
Overall Online Presence:
• 121 connections, customized banner image, professional
headshot, very detailed pro
fi
le, three published articles,
active on Facebook, customized LinkedIn URL.
• Grade: Superior, 90 out of 100
10. COMPETITION
Monica Hamilton
Noteworthy Experience:
• Worship Experience & Leadership Development
Consultant
• Worship Leader, Training Facilitator & Large-Scale
Outreach Team Member
Roxanne Reed
Industry Experience:
• Industry experience goes here
Education:
• Organizational Leadership, M.A., Regent University
• Musical Theatre, B.F.A., Illinois State University
• English Studies, B.A., Illinois State University
Skills and Pro
fi
ciencies:
• Teaching - 2 endorsements
• Leadership Development Coaching - 1 endorsement
• Sta
ff
Development
Overall Online Presence:
• 107 connections, customized banner image, professional
headshot, very detailed pro
fi
le, no published articles,
active on Facebook, LinkedIn URL is not customized.
• Grade: Superior, 80 out of 100
Industry Experience:
• Cherry Hill Programs
• Afni
• Kohl’s
Education:
• Human Resource Management, B.A., Illinois College
• Music Business, B.S., Full Sail University
Leadership Experience:
• Area Supervisor
• Project Coach
Skills and Pro
fi
ciencies:
• Employee Engagement - 1 endorsement
• Interpersonal Communication - 1 endorsement
• Leadership - 1 endorsement
Overall Online Presence:
• 121 connections, customized banner image, professional
headshot, very detailed pro
fi
le, three published articles,
active on Facebook, customized LinkedIn URL.
• Grade: Superior, 90 out of 100
11. BRAND POSITION
For music industry professionals who are aiming
to prepare their top talent for career success, I
provide leadership and training skills that
motivate, encourage and mentally challenge an
individual because personal development is key to
developing strong interpersonal relationships.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Young Leader’s Conference
‣ November 18-20, 2021 | Atlanta, GA - Virtual
• Music Biz 2022
‣ May 9-12, 2022 | Nashville, TN - Virtual
• National Leadership Conference - FBLA-PBL
‣ June 24-27, 2022 | Chicago, IL
Digital Marketing
• Primary Content: I will create video and graphic content to
produce and publish online on a regular basis.
• Primary Tools: I will use Facebook, LinkedIn and YouTube to
promote my content on a weekly basis using audio, video,
image, pdf and written formats.
• Website: I will create an online portfolio of my ongoing work
to showcase to potential employers and clients as well as a
personal website for interested parties to see some of the
resources that I use and get an idea of how I do what I do.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be seeking to establish a partnership with a mentor by
August 2022. This person will have experience managing and
developing people and building strong relationships.
Formal Education
• Small Business Management Certi
fi
cate, Heartland
Community College, December 202
1
• Diversity, Equity and Inclusion in the Workplace Certi
fi
cate,
University of South Florida College of Business, May 202
2
• Servant Leadership Certi
fi
cate, eCornell University, August
202
2
• Business Law Certi
fi
cate, eCornell University, October 202
2
• Human Resource Management, B.A., Illinois College,
December 202
2
• Music Business, B.S., Full Sail University, May 2023
Technical Skills
• Human Resources: Understanding HR Systems Features and
Bene
fi
ts - LinkedIn, December 2021
• HR & Digital Transformation - LinkedIn, December 2021
• Motion Graphics for Social Media - LinkedIn, December 2021
Soft Skills
• Cultivating a Growth Mindset- LinkedIn, December 2021
• Music Law: Recording, Management, Rights and Performance
Contracts - LinkedIn, December 2021
• Creating a Leadership Development Program - LinkedIn,
December 2021
14. Roxanne Reed
You know how most companies struggle to
fi
nd the
right
fi
t for leadership roles? Well, what I do is
develop the talent you already have and motivate
them to improve the quality of the world around them by mastering their craft and
relationships. In fact, over the past three years, I have trained over twenty entry-
level employees who later entered into lower and mid-level management under my
care. Contact me today on LinkedIn at www.linkedin.com/in/roxannereed.
“
Picture of You
Goes Here
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