Rotary’s members are our greatest assets. When our membership is strong, our clubs are more vibrant, Rotary has greater visibility, and our members have more resources to help communities flourish. During this session, we will look at the state of Rotary’s membership: how we got here, who is joining, who is leaving, and the opportunities for us all to make membership a top priority.

1. A PAGE FOR BIG BOLDBULLET ITEMS
STATE OF MEMBERSHIP
4 June 2019

2. A PAGE FOR BIG BOLDBULLET ITEMSTODAY WE WILL:
EXPLORE GLOBAL TRENDS
LEARN WHY MEMBERS LEAVE
CONSIDER WHETHER DIVERSITY MAKES US STRONGER
IDENTIFY RESOURCES FOR STRENGTHENING CLUBS
ANSWER QUESTIONS FROM YOU

3. A PAGE FOR BIG BOLDBULLET ITEMSJOIN US ON THE APP!

4. A PAGE FOR BIG BOLDBULLET ITEMSYOUR HOSTS
Charlotte Ahlberg
Rotary E-Club of 2410se
Färjestaden, SWEDEN
Michael Stone
Rotaract Club of Birmingham
Alabama, USA

5. My experience as a member is worth the time
and money I spend on Rotary participation.
My family and friends sees value in my Rotary
membership.
Through Rotary, I make a difference in the
community and the world.

6. 5-YEAR MEMBERSHIP TRENDS, 1 JULY

7. A PAGE FOR BIG BOLDBULLET ITEMS
MEMBERSHIP
OVERVIEW
30 April 2019 Changes since
1 July 2018
Members 1,226,553 + 31,446
Rotary Clubs 35,966 + 285
% Women 23% + 1%
Under 40 years old 6% --

8. A PAGE FOR BIG BOLDBULLET ITEMSANNUAL TRENDS
-9628 Members
From 30 April
2018
2016-17 2018-192017-18

9. A PAGE FOR BIG BOLDBULLET ITEMS
WORLDWIDE MEMBERSHIP
DISTIRUBITON

11. GENDER
SUMMARY:
AGE
SUMMARY:

12. Role % of women
Rotarians 23%
Club Presidents 25%
District Governors 21%
Regional Leaders
RC 20%
RRFC 22%
RPIC 43%
E/MGA 22%
RI Presidents 0

13. My club reflects the demographic
profile of our area’s business,
professional, and
community leaders.

14. A PAGE FOR BIG BOLDBULLET ITEMS
ROTARACT,
FOR LEADERS AGED 18-30
30 April 2019
Members 169,865
Rotaract Clubs 10,111
(+1,064 since 1 July)
% Women 52%
% of clubs that sponsor Rotaract 27%
Community based /
university based
70% / 30%

15. Service oriented
Impact focused
Personal & professional development
Supportive of Areas of Focus

16. 30 APRIL
MEMBERSHIP
LENGTH OF
MEMBERSHIP
≈ 130,000 PEOPLE JOINED
≈ 100,000 MEMBERS LEFT
> 1 year 22%
1-2 years 30%
3-5 years 17%
6-10 years 12%
10+ years 19%
1,226,553

17. WHY DO
MEMBERS
LEAVE?
36%
44%
20%34% 17%

18. A PAGE FOR BIG BOLDBULLET ITEMSWHAT MEMBERS VALUE
POTENTIAL CURRENT
1 Local community service Local community service
2 International service opportunities Fellowship and weekly meetings
3 Personal development and
training opportunities
Connecting with others outside of work
and circle of friends
4 Connecting with others outside of
work and circle of friends
International service opportunities
5 Business development
opportunities
Forming lasting friendships

19. INVOLVE ALL
MEMBERS.

20. A PAGE FOR BIG BOLDBULLET ITEMS
MEMBERSHIP CHALLENGES:
CLUB LEVEL
ROTARY.ORG/MEMBERSHIP

21. A PAGE FOR BIG BOLDBULLET ITEMS
MEMBERSHIP LEADS
ROTARY.ORG/MEMBERSHIP

22. A PAGE FOR BIG BOLDBULLET ITEMSEMBRACING CLUB FLEXIBILITY
ROTARY.ORG/MEMBERSHIP

23. I am comfortable with the
pace of change
in my club.

24. A PAGE FOR BIG BOLDBULLET ITEMSPROFESSIONAL DEVELOPMENT
• In-person training events
• Mentoring
• Leadership in Action
• Service projects
• Learning center
(Rotary.org/Learn)
• Webinars

25. CLUB.INNOVATIONS@
ROTARY.ORG

27. PEOPLE OF ACTION VIDEO??

28. Questions?
Membership.Development@Rotary.org

29. Rate this session in the Rotary Events app,
available in your Apple or Android app store.

30. THANK YOU!

31. This presentation and others from throughout
the convention are available through the
convention mobile app and on SlideShare at
www.SlideShare.net/Rotary_International.

32. ASSESSMENT TOOLS
ROTARY.ORG/MEMBERSHIP

33. ENGAGE CURRENT MEMBERS
ROTARY.ORG/MEMBERSHIP

34. CONNECT WITH PROSPECTIVE MEMBERS
ROTARY.ORG/MEMBERSHIP

35. MAKE NEW MEMBERS FEEL WELCOME
ROTARY.ORG/MEMBERSHIP
ONLINE

36. DEVELOP YOUR CLUB
ROTARY.ORG/MEMBERSHIP