Symposium for Incoming Club Presidents
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Get inspired to lead your club to greatness in 2016-17. Network with your class of incoming presidents, learn from leaders who have been in your shoes, and hear about initiatives to boost membership. Get inspiration from past and current leaders and get motivated for the year ahead.
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Symposium for Incoming Club Presidents
- 1. 2016 ROTARY INTERNATIONAL CONVENTION President-elect Session
- 3. • Support and Strengthen Clubs • Focus and Increase Humanitarian Service • Enhancing Public Image and Awareness • Questions and Answers Agenda
- 4. Ian Scott Past District Governor SUPPORT AND STRENGTHEN CLUBS
- 5. VIBRANT CLUBS HAVE • Good leadership • Good planning • A good Rotary experience
- 6. CHARACTERISTICS OF A VIBRANT CLUB • Projects that engage members and the community • Fellowship that pervades and extends beyond the club • Meeting format that is adaptable • Embrace new members and their ideas • Transparent administration
- 7. MEMBERSHIP STRATEGIES THAT WORK • Plan and set goals • Champions take action • Raise awareness • Grow and use networks • Embrace diversity • Adapt your club
- 8. CALL TO ACTION • Foster innovation – Set the tone and lead – Adopt best practices in place of stale and outdated • Create a membership plan – Pull together strategies that suit your club – Action the plan – put energy into it
- 9. Nance Barbee Assistant Regional Rotary Foundation Coordinator FOCUS AND INCREASE HUMANITARIAN SERVICE
- 10. WHY THE AREAS OF FOCUS ARE IMPORTANT • Address critical needs locally and internationally • All projects fit in one or more areas of focus • Long term measurability and sustainability
- 11. SERVICE PROJECTS District Grant---Happy Feet in South Carolina
- 12. SERVICE PROJECTS Global Grant—Dialysis Center & Vocational Training Team India
- 13. CALL TO ACTION • Send at lest one member to a district grants management seminar • Agree to the club qualification MOU • Meet other district requirements Remember clubs must qualify each year • Most importantly: Go for it!!!
- 14. Joe Otin Past Regional Public Image Coordinator ENHANCE PUBLIC IMAGE AND AWARENESS
- 15. IMPORTANCE OF PUBLIC IMAGE • Good work does not speak for itself • Rotary is competing for peoples time • When people understand who we are they participate • We have 1.2 million Rotarians as a public image resource
- 16. EXAMPLE OF A SUCCESSFUL PUBLIC IMAGE CAMPAIGN • Rotary Nairobi-East climbs Mt. Kilimanjaro • Raise $35,000 • Publicity on all major news channels • 15 new members • Helped people understand who we are and what we do
- 17. CALL TO ACTION: HAVE A PLAN FOR TELLING YOUR CLUB’S STORY • Build a team, experience with public image • Develop long term & annual plans • Work with overall club strategy • Work with other club committees • Prepare budget • Training - public speaking & presentation • Build relationships with journalists
- 18. QUESTIONS?
- 19. Rate this session! Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
Notas do Editor
- Julia Welcome remarks: Introduce yourself and your role as moderator. I’m joined by three panelists who each have a different perspective to share with you as you prepare for your year. I will introduce them as they are called up to speak. Relay a story about your year as President or President-elect.
- Julia Our three panelists will each focus on one of the areas of the strategic plan in hopes that you will understand how you can support Rotary’s strategic plan during your year as president. After all of the presenters are finished, we will have some time for questions at the podium microphones located in the aisles. Let’s get started.
- Julia Our first panelist, Ian Scott has been a Rotarian for 13 years. He is a past district governor D9685 from RC of Central Blue Mountains, Wentworth Falls N.S.W., Australia. He is currently serving as the Club Executive Secretary/Director of his club.
- Ian In my time as District Governor, and as a trainer, I have seen many vibrant clubs, clubs that are attracting and retaining members. I have noted vibrant clubs have three characteristics that stand out: They have good leadership They do robust planning, and They deliver a good Rotarian experience - what we would call a good customer experience in business. Let me touch briefly on those: Contemporary leadership has some elements that have endured, and some that have developed as leaders adapt to a changing world. Some that have endured are; consistency and fairness in dealing with people, good communication, caring for your people, and celebrating success - thanking and acknowledging good work. What has evolved, and I have seen this in my military career, is values-based leadership. In the military it is called "mission command" and it is what allows a commander to send a ship, aircraft or ground troops on a mission lasting from days to months, where communication may not be good and reliable, and yet be assured the task will be done, within the laws of armed conflict, no matter what happens and how circumstances change. There are three key elements to this - they understand the objective, they are given the training and the skills, and they hold and operate by the values of the organisation. Their leaders champion the vision, turn that into action plans, develop their people and model the values that will guide how people react to changes, threats and opportunities in the field of action. The leadership is vested in the forces - people know what to do, and they do the right thing. How is this relevant to Rotary? Today, things that were the domain of leaders and managers are now available to multiple layers in organisations and to individuals - mostly due to technology and our understanding of human behaviour; things like access to information and knowledge, authority for decision making, and responsibility for career pathways. Importantly, in a complex environment no leader can keep on top of everything – micromanagement is dead - and leadership is thus distributed throughout organisations, and especially volunteer organisations like Rotary. Clear objectives, good planning – that is – turning your vision into action, proper resources and training, and values, are what makes distributed leadership work in rotary. All of this is wasted however, if the folks who consume our Rotary output are not happy, if they do not have a good customer experience. We have at least two sets of customers in Rotary; firstly our service recipients those we help, and secondly, our Rotary club members. In terms of strong and vibrant clubs, the Rotarian experience is the most important. We need to understand the fundamental wants and needs that our Rotarians have, we need to know the gaps between those needs and what we provide, and we need to act to bridge that gap.
- Ian Let us now turn to some practical tips on strengthening clubs. Firstly, what are vibrant clubs doing that we can learn from? Projects that engage members and the community Fellowship that pervades and extends beyond the club Contemporary meeting format that is adaptable Embrace new members and their ideas Have good administration that is transparent and deals swiftly with issues
- Ian Secondly, what membership strategies are these clubs using that work? Plan and set goals Champions take action Raise awareness Grow and use networks Embrace diversity Adapt your club
- Ian Finally, what can you do to inspire and motivate your board and members to support and strengthen clubs Foster innovation Set the tone and lead Adopt best practice in place of stale and outdated Create a membership plan Pull together strategies that suit your club Action the plan - put energy into it
- Julia Introduce TBD
- Nancy Why the areas of focus are important When the Future Vision Committee began to restructure and review the goals of the Rotary Foundation, they realized that all existing and past projects fell into the categories that could be put into 6 Broad Areas of Focus and they addressed all the critical needs of basic humanity in our communities. Additionally, all projects both District and Global projects would fit into at least one of these areas and most times multiple areas. This would make it easy for Rotarians to fill the needs of the people they were trying to help. In other words, helping us focus our efforts in the most effective ways. And lastly but the most critical factor, it built into the plan, measurability and sustainability. In other words, we are now teaching people to help themselves for the long term.
- TBD Example of a great service project There are two types of Grants funded by the Rotary Foundation. District Grants and Global Grants. District Grants can be either used for local projects or international ones but are short term. Your District will determine the amount of funding your club will receive. One successful District Grant that started years ago and has continued through club support is Happy Feet. One Rotary Club in South Carolina developed a relation with a local school system and starting buying shoes for underprivileged children twice a year. Since then, other clubs in the area have joined the project and more than 500 children are being served with new shoes twice a year.
- Nancy RC of Maysville in North Carolina, USA, a club of 12 Rotarians and RC of Giridhi of India, a RC of 60 joined to provide a two-bed Dialysis Center to this town of ½ million that had no Dialysis facility. Patients needing Dialysis had to travel to a neighboring town for treatment. The trip was at least 5 hours one way creating a hardship on the patient and family. Now patients can receive treatment right in their own town. Diabetes is a major issue in the United States and in India, especially juvenile Diabetes so we sent a VTT (Vocational Training Team) consisting of a Hospital Administrator, Nurse Nutritionist, and Doctor.
- Nancy Call to action: ensure your club is ready to apply for district and global grants In order to participate in Grants and receive funding your club must complete the following requirements: Send at least one club member to a Grants Management Seminar held by your District. Agree and sign the Memoradum of Understanding for Clubs And meet any other requirements set by your District. You may want to contact other clubs in your District, OR in other Districts and join them in projects already in process OR have them to join yours. Additionally, it is important to review all District and Global Grant requirements before you begin the application process and be sure your club completes all final reports on time. This is critical since funding for Districts for the following year is based on all reports being completed by all clubs. There are many resources available to assist you so don’t hesitate to ask for help if you need it. You have your District Chairs, Zone RRFC and Assistants, TRF staff, and Rotary.org those who have done grants before.
- Julia Our final panelist, Joe Otin has been a Rotarian for 14 years. He is a past regional public image coordinator from RC of Nairobi Lavington, Kenya. He is currently serves on several RI committees including the communications committee, the 2016 Convention promotion committee, and the membership committee.
- Joe Importance of public image Initially we believed that good work would speak for itself But today we are competing for peoples time because urban life if full of activtities. Those activities that have the most visibility with the relevant target audiences get the most participation Rotary is no different - not only are we competing with other volunteer and social organisations but we are also competing with social, wellbeing, family and work time. Have you ever noticed that people tend to join Rotary when they truly understand who we are and what we do? Rotary doesn't have the type of budgets that multinational corporations like Coca-Cola, Samsung and Toyota have to build their brands, but we have 1.2 million people who believe in our purpose and who set the tone for our organisation for the general public. Through public image we can attract new membership, gain donor support for our community programmes and build the publics trust when we implement our projects, building sustainability.
- Joe Example of a successful public image campaign The Rotary Club of Nairobi-East sent a record breaking number of people up Mt. Kilimanjaro to raise money for their projects. They raised $35,000 from Rotarians, friends and corporations They gained publicity in all major newspapers in the country, in Pan-African media, through social media globally, and internationally through Rotary magazine. They also gained 15 new members in that year alone. So the initiative did a number of things: - It showed people who Rotarians are It explained that we care for the community and are ready to work to improve the lives of the needy It helped people understand that we think big and are ready to follow through It helped the sponsors know how they can get involved with our programmes It increased the visibility of Rotary in Kenya It made Rotarians proud
- Joe Call to action: Have a plan for telling your Rotary club’s story Build a team of experienced media, advertising and marketing people Develop a long term plan with annual mile stones Work with the overall club strategic plan and the membership, service projects and fundraising teams Prepare a budget and have it passed by the Club’s Board of Directors Ensure that the plan covers internal communication as well Include public image, public speaking and presentation training in you annual calendar Build relationships with the media, local and national Activate you social media profiles and engage your audiences with content that is relevant to them
- Julia Thank Joe. Now that you have heard from all three panelists, we have some time to take questions. Please form a line behind each microphone, state: Your name Rotary Club Country Number of years as a Rotarian