SLIDES FROM WEBINAR RECORDED 18 APRIL, 2017. The Membership Leads platform allows community members to express their interest in joining Rotary and allows current Rotarians to refer potential members or find a new club when relocating. This webinar will show districts how to effectively utilize this platform, provide best practices for encouraging clubs to take action with leads, and will allow time for question and answer. Register soon so you can secure your spot.

1. MANAGING
MEMBERSHIP LEADS
FOR DISTRICT LEADERS
Rotary International
Membership Development
April 2017

2. 2
MEMBERSHIP LEADS PRESENTED BY:
Julie Aubry
Regional Membership Officer
Zones 7B, 8, 21B, 27
Rebecca Holloway
Regional Membership Officer
Zones 21A, 33, 34
Diana Edwards
Regional Membership Officer
Zones 24, 32
Nicole Jones
Senior Regional Membership Officer
Zones 25, 26
Haris Sofradzija
Regional Membership Officer
Zones 28, 29, 30, 31
Anja Van Ostrand
Membership Research Specialist

3. 3
MEMBERSHIP LEADS – WHAT’S THE VALUE?
Prospective
Members
Relocating/
Rejoining
Members
Referred
Members

4. 4
MEMBERHSIP LEADS - OPPORTUNITIES
New Opportunities in Membership Candidates:
• 34% are 30-39 years old
• 24% are 20-29 years old
• 31% are female
• Averaging 4 conversions (lead to member) per day
15,000+ Membership Leads (since 1 July 2016)

5. 5
MEMBERSHIP LEADS – MISSED OPPORTUNITIES
Dismissed Candidates:
• 6% no longer interested in the Club
• 54% no longer interested in Rotary

6. 6
MEMBERSHIP LEADS – RECEIVING LEADS

7. 9
MEMBERSHIP LEADS - REPORTS
1234

8. 1 0
MEMBERSHIP LEADS - REPORTS
Julie Andrews (1234567)
BroadwayActress/Singer
Julie.Andrews@broadway.nyc.com
Morning
New York, New York, USA Morning

9. 1 1
MEMBERSHIP LEADS – ACCESS
• Receives email notifications on new leads
-District Governor -Executive Secretary
-Membership Chair -Assistant Governors
• Access to manage leads
-District Governor
-All Current District Officers
-Assistant Governors
• Access to view leads
-Officers Elect
-Immediate Past Officers
Who has access at the district level?

10. 1 2
MEMBERSHIP LEADS – BEST PRACTICES
BEST PRACTICES
• Get to know your lead
• Visit multiple clubs
• Good district communication
• No lead left behind

11. 1 3
• Receives email notifications on new leads
-President -Secretary
-Membership Chair -Executive Secretary
-Assistant Governor (only the one AG responsible for club)
• Access to manage leads
-All Current Club Officers
• Access to view leads
-Officers Elect
-Immediate Past Officers
MEMBERSHIP LEADS – ACCESS
Who has access at the club level?

12. 1 4
MEMBERSHIP LEADS – COMMUNICATION WITH CLUBS
What if a club doesn’t respond?
1. Offer training for clubs
2. Discontinue sending leads to unresponsive clubs
3. Look into alternative opportunities
• E-Clubs
• Starting a new club

13. 1 5
MEMBERSHIP LEADS – CALL TO ACTION
Next Steps…
• Update Membership Leads through platform
• Offer training to clubs on Membership Leads

14. 1 6
QUESTIONS?THANK YOU