Celebrating The Rotary Foundation Centennial
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Join us for a 45-minute webinar dedicated to helping you achieve your goals for The Rotary Foundation centennial. Hear from Centennial Celebration Committee Chair and Past Trustee Stephanie Urchick and staff on resources available to help you plan and talk about the centennial, strategies to help districts and clubs prepare for the centennial, and best practices for leveraging your expertise for centennial events.
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Celebrating The Rotary Foundation Centennial
- 1. Celebrating The Rotary Foundation Centennial
- 3. • Centennial Goals • Talking about the Centennial • Resources • Reaching Districts and Clubs • Bring Your Expertise • Next Steps • Open Forum AGENDA
- 4. • Centennial Year: 2016-2017 • Kickoff at 2016 convention in Korea • Celebration at Atlanta convention in 2017 TRF CENTENNIAL OVERVIEW
- 6. • Increase awareness of Rotary and its Foundation. • Recognize major achievements related to Rotary Foundation programs. • Celebrate with activities at both the 2016 and 2017 conventions and at all zone, district, and multidistrict meetings in 2016-17. • Achieve a comprehensive $300 million fundraising goal for 2016-17, including contributions to the Annual Fund, Endowment Fund, and PolioPlus fund. CENTENNIAL GOALS
- 7. • In celebration of Rotary and the Foundation centennial, help districts and clubs organize significant events to educate the community about Rotary, increase giving, and engage members, alumni, major donors, and friends of Rotary. REGIONAL LEADER COMMON GOAL
- 8. Talking About the Centennial 100 YEARS OF DOING GOOD IN THE WORLD Jean-Mark Giboux
- 9. • Rotarians • Beneficiaries • General public • Alumni AUDIENCE
- 10. • Identify your talking points • Make it personal • Remind your audience of the importance of The Rotary Foundation TALKING ABOUT THE CENTENNIAL
- 11. Resources 100 YEARS OF DOING GOOD IN THE WORLD
- 12. • www.rotary.org/foundation100 • Centennial Logo • Centennial Video • Centennial Promotion Kit RESOURCES
- 13. • Event Planning Guide • 2016-17 Presidential Citation • TRF Centennial Speakers Bureau • Communications coming from Rotary RESOURCES
- 14. Reaching Districts and Clubs 100 YEARS OF DOING GOOD IN THE WORLD
- 15. • Rotary Institutes • Offer yourself as a resource • Seminars/conference/summit • Share ideas REACHING DISTRICTS AND CLUBS
- 16. Bring Your Expertise 100 YEARS OF DOING GOOD IN THE WORLD
- 17. • Help achieve the centennial fundraising goal • Leverage the success of past grant project RRFC - BRING YOUR EXPERTISE
- 18. • Keep donors forward thinking • Talk with Foundation staff E/MGA - BRING YOUR EXPERTISE
- 19. • Promote joining Rotary and inspire current members • Highlight a Rotary moment • Encourage current members to engage in projects RC - BRING YOUR EXPERTISE
- 20. • Focus on the outcomes of good work • Highlight the scale and impact of foundation supported projects • Support districts and clubs with promotional plans RPIC - BRING YOUR EXPERTISE
- 21. • Use the centennial logo • Share your successes and ideas • Use #TRF100 REGIONAL LEADERS – BRING YOUR EXPERTISE
- 22. Next Steps 100 YEARS OF DOING GOOD IN THE WORLD
- 23. • Prepare your centennial content • Identify your district contacts • Work together NEXT STEPS
- 24. Open Forum 100 YEARS OF DOING GOOD IN THE WORLD
Notas do Editor
- The Centennial year will Kickoff at the 2016 convention in Korea and culminate in a celebration at Atlanta convention in 2017. The DGEs learned about the centennial at 2016 International Assembly
- These are The Rotary Foundation Centennial Goals
- This is the regional leader common goal. A goal designed to work on as a team. We are not showing the role specific goals on this slide, but you should already know that you have centennial goals specific to your role. RRFCs and E/MGAs have fundraising goals related to the centennial The centennial is a possible focus for an RPIC goal on media placement In order to achieve these goals you should be looking to inform the public, celebrate with community members, engage your community, and fundraise for The Rotary Foundation.
- Know your audience. For the centennial year, you will be speaking to Rotarians, Beneficiaries, the general public, and Alumni. If you need help finding alumni in your area, you can access the programs participants and alumni report on My Rotary.
- Identify your talking points now so that you are prepared at a moment’s notice Make it personal – people will want to respond to you and your stories, not general messages. People can relate to you. Identify a specific Foundation story to share that will explain why the Foundation is so important. Remind your listeners of the importance of celebrating birthdays and anniversaries. This is the same type of celebration, just bigger Highlight the impact of a project or an area of focus to show the impact that The Rotary Foundation has had on a local and global level Arch Klumph started the Foundation 100 years ago, and the world has changed. So now we can celebrate that change and the good that Rotary has done.
- Go to the Centennial page on Rotary.org for all things centennial www.rotary.org/foundation100 Centennial Logo – use this in your promotional materials Centennial Video – you can use this in your presentations and share this out with your audiences Centennial Promotion Kit – if you haven’t already, you can download this at www.rotary.org/foundation100; it contains valuable information like: presentation templates, event and fundraising ideas, promotional fliers, sample press releases, letterhead, and a history of TRF powerpoint. There is a new site coming in May – more communications will be coming as the site goes public
- Events Planning Guide –you can download this on the Brand Center. It contains ideas to get you started, a planning checklist, and a list of resources which will help you use events effectively. 2016-17 Presidential Citation – This is where the clubs are getting the bulk of their information about the centennial goals and it also has calls to action. Refer to the citation know what information clubs have received. Additionally, the centennial committee is working on the TRF Centennial Speakers Bureau: it will be a list of Rotarian volunteers that could speak at upcoming events; they are additional resources so that you are not expected to present at EVERY event Given the amount of interest in celebrating this important date, you might receive more invitations to speak on the subject than you or your team are able to attend. The centennial committee is working on the TRF Centennial Speakers Bureau, a list of Rotarian volunteers you can reach out to who are prepared to speak at events. These fellow Rotarians are a resource to ensure that the messages about the importance of the Centennial and associated events is disseminated as broadly as possible. The more people talking about it, the greater the impact. There are a number of communications that are coming from here in Evanston that will also include information on the centennial – there will be a centennial corner in every issue of the Communiqué, special messages in The Advisor, features in Rotary Leader, The Rotarian, and on Rotary Voices and Rotary’s social media channels. There are also people that your specialist would be happy to connect you with. Feel free to reach out to them with your questions and they can connect you with the right person within Rotary or the Centennial Committee.
- A great way to help districts and clubs is to reach out and offer your support. Consider these outreach opportunities with your role, and spread the word of what is happening and how each club and district can celebrate and support the centennial Institutes: reach out and see what is happening Offer yourself as a resource to the institute convener and be prepared to talk and/or plan a celebration at the event. You can also identify where/when the centennial isn’t a featured topic and work with the convener that is setting up the agenda to get the centennial on the agenda. In particular to the RRFCs - let the convener know what you are planning for your seminar and make sure it is not redundant. Seminar/conference/summit: for the ones that you are planning, make sure to mention the centennial in a unique way. You can use it to entice attendees as your event. Communicate with other organizers so that they are aware of what you are planning. The main point is to support something that the district and club are already invested in doing, and make it better. It is important to recognize that each region will work differently. You can define your role to best fit your regions need based on where your skills lie- inspire, motivate, connect, guide
- RRFC – Create a fundraising campaign and solicit donations to help achieve the comprehensive $300 million fundraising goal RRFC - Leverage the success of past grant project to promote the good works that you want the Foundation to continue to do
- E/MGA - Keep donors forward thinking by talking about the positive changes and impacts of the Foundation over the past 100 years E/MGA – Talk with TRF staff – reach out to the Annual Giving Officers, Major Gifts officers, and International Office staff to get support in reaching the centennial fundraising goals
- RC – Promote joining Rotary and inspire pride in current members by highlighting the impact of Foundations’ works over the past 100 years, including PolioPlus RC - Highlight a Rotary moment (that ties to the Foundation) of a local member to inspire service projects RC - Encourage current members to engage in projects, whether they are local service projects, an international grant project, or with a polio project in the centennial year
- RPIC - Focus on the outcomes of the good works and/or the scale of Foundation projects from the past 100 years in local news stories or social media RPIC - Highlight the scale and impact of foundation supported projects over 100 years in posts and when speaking at events RPIC – Support districts and clubs with promotional plans for their local events in the centennial year
- ALL – use the centennial logo on communications, social media, and presentations (but remember it is only for the centennial year) ALL – share your successes and ideas - as a team, at large in your region, and with your specialist ALL - Use #TRF100 in social media communications
- From now until the end of this Rotary year, here are some immediate next steps for you: Prepare your centennial content using the centennial toolkit Identify who you can contact in each district so that you know what is happening related to the centennial (we suggest going to the governor and then working from there) Work together as a regional leader team and figure out where there is overlap and where you can collaborate as a team to help your districts