The HoneyShare Media Kit provides a view at the examples given to our clients marketing needs/objectives for the Big Bear Lake, California area. If there are any questions, please email us at honeysharemedia@gmail.com.

1. 2020 MEDIA KIT
SINCE 2019
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION

2. PAGE 2
QUICK FACTS
STARTED
AUG 26, 2019
WEEKLY TRAFFIC
IMPRESSIONS: ~15K
rEACH: ~12k
VISITS: ~400-1000
ENGAGEMENT RATE
17.13%
COMPARED TO:
nIKE: 0.27%
BEYONCE: 2.31%
VISITBIGBEAR: 1.98%
aVERAGE LIKES
75
aVG COMMENTS
13
SOCIAL
POSTS PER WEEK
7-14
DISTRIBUTION
INSTAGRAM
FACEBOOK
LINKEDIN
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
STORIES PER WEEK
14-21
DISTRIBUTION
INSTAGRAM
FACEBOOK
TIKTOK
VALUE:AD RATIO
4:1
STORY VIEWS
FROM 100 TO 400/eACH

3. PAGE 3
VIEWER PROFILES
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
18-24: 7%
25-34: 36%
35-44: 31%
AGE
LOCATION
45-54: 16%
55-64: 8%
65+: 2%
BIG BEAR LAKE: 75%
LOS ANGELES: 10%
BIG BEAR CITY: 8%
LONG BEACH: 4%
SAN DIEGO: 3%
GENDER
WOMEN: 55%
MEN: 45%

4. PAGE 4
DIGITAL (LARGE)
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
INCLUDES BUTTON
MOBILEDESKTOP/TABLET
INCLUDES BUTTON

5. PAGE 5
DIGITAL (MEDIUM)
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
MOBILEDESKTOP/TABLET
(GRAPHIC ONLY)
(GRAPHIC ONLY)
AD APPEARS AS REGULAR CONTENT, EXCEPT FOR '*SPONSORED CONTENT' PRESENT IN CORNER
AD APPEARS AS REGULAR CONTENT, EXCEPT FOR '*SPONSORED CONTENT' PRESENT IN CORNER

6. PAGE 6
DIGITAL (SMALL)
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
MOBILEDESKTOP/TABLET
(GRAPHIC ONLY)
(GRAPHIC ONLY)

7. PAGE 7
SOCIAL
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
WITH OUR FOCUSED, HIGHLY ENGAGED, AND GROWING AUDIENCE, OUR SPONSORED SOCIAL
CONTENT IS THE BREAD AND HONEY OF OUR PROCESS. SPONSORED CONTENT ON INSTAGRAM,
FACEBOOK, YOUTUBE AND LINKEDIN WILL HELP YOU REACH NEW USERS, PROMOTE YOUR BRAND, OR
CREATE SPECIAL PROMOTIONS DEPENDING ON YOUR GOALS/OBJECTIVES.
SPONSORED POST
SPONSORED STORY
SPONSORED GAMES
CAMPAIGN
SPONSORED POST
SPONSORED STORY
SPONSORED BLOG
CAMPAIGN
SPONSORED VIDEOS
CAMPAIGN
SPONSORED WHITE PAPER
SPONSORED BLOG
CAMPAIGN
WHEN YOU WORK WITH US, WE WILL NOT ONLY MAKE SURE WE PRODUCE THE BEST CONTENT
POSSIBLE WITH A FOCUS ON LEAD GENERATION/CALL TO ACTION CONVERSIONS, BUT ALSO WE WILL
CAPTURE THE INFORMATION FROM CUSTOMERS FOR REMARKETING AND TARGETED AD PURPOSE.

8. PAGE 8
PRINT
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
COMING SOON!

9. PAGE 9
EMAIL
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
OUR EMAIL NEWSLETTER IS JUST ABOUT TO GET GOING! GET IN NOW WITH OUR INTRODUCTORY PRICE
TO TAKE FULL ADVANTAGE! WHO KNOWS HOW FAST OUR LIST WILL GROW :)
FREQUENCY
WEEKLY
CATEGORY DAY
EVENTS MONDAY
LOCAL WEDNESDAY
HIGHLIGHT WEDNESDAY
DINING FRIDAY
PROMO SUNDAY
*DEADLINE: 48 HOURS PRIOR TO DATE
A
B
C
D
EMAIL HEADER
RECTANGLE
FEATURED CONTENT
CAMPAIGN PACKAGE
(1)
(2)
(1)
-
OPTIONS SPACES

10. PAGE 10
TEXT
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
TEXT MESSAGE MARKETING HAS AN APPROX. 94% PENETRATION. IT IS SAFE TO SAY THAT THIS IS THE
NOW/FUTURE. WE HELP BUILD YOUR TEXT LIST(S) AND THEN AUTOMATE THE REMARKETING VIA TEXT
CAMPAIGNS AND GEO-TARGETING (SEE NEXT PAGE) WITHOUT SPAMMING.
FREQUENCY
DAILY - WEEKLY
TYPE DAY
CAMPAIGN TBD
GEO-TARGETING N/A
COUPON TBD
STORY tbd
A
B
SMS (TEXT ONLY)
MMS (IMAGE & TEXT)
OPTIONS

11. PAGE 11
GEO-TARGETING
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
GEO-TARGETING IS THE LATEST AND GREATEST WHEN IT COMES TO MARKETING. THIS PROCESS
CREATES A "BUBBLE" AROUND YOUR BUSINESS, A SIMILAR BUSINESS, OR OTHER RELATED AREAS. AS
PEOPLE ENTER THIS BUBBLE, THEY RECEIVE CURATED TEXT MESSAGES FROM YOUR BUSINESS.
FREQUENCY
PER VISIT

12. PAGE 12
EVENTS & MERCH
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
EVENT PROMOTION IS MEANT TO BE FUN, DRIVE TRAFFIC, AND BRING YOUR BRAND TO LIFE. WE CAN
HELP DO THIS FOR YOUR BUSINESS/BRAND AND THEN FOLLOW UP POST EVENT TO REMARKET TO
YOUR LEADS/CUSTOMERS SO EACH YEAR YOU HOLD OR ATTEND THE EVENT, THE NUMBER OF PEOPLE
THERE FOR YOU GROWS!
FREQUENCY
UP TO YOU!
CATEGORY
CHARITY
WEBINAR
EVENT ATTENDEE
PRODUCT LAUNCH
+mORE
ALWAYS WANTED YOUR OWN BRANDED MERCHANDISE? WE GOT YA! WE'LL SET THIS UP FOR YOU!
MERCH

13. PAGE 13
SCHEDULE
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
COMING SOON!

14. PAGE 14
MAX EXPOSURE
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
requires
CONSULTATION!

15. PAGE 15
MADE FOR YOU
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
MOST OF WHAT YOU SEE HERE WILL
BE SUBMITTED TO US PRIOR TO
POSTING THE CONTENT AFTER WE
HAVE DISCUSSED DETAILS.
HOWEVER...
WE UNDERSTAND THAT SOME PEOPLE
JUST WANT SOMEONE TO DO IT FOR
THEM AND SO WE OFFER THAT TOO!
SO WE OFFER THE 'MADE FOR YOU'
UPGRADE ON ALL OF OUR SERVICES!
PLEASE NOTE: THERE IS AN ADDITIONAL COST ASSOCIATED WITH THIS SERVICE.

16. PAGE 16
CABINS ONLY
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
WE ARE IN THE MIDDLE OF CREATING A CARTOON NARRATIVE BUILT AROUND THE AREA.
WE NEED SEVERAL AIRBNB TYPE OF VACATION HOMES THAT WILL BE COPIED INTO AN
ANIMATED VERSION OF ITSELF WITH FULL BRANDING. ALL CARTOONS WILL BE FAMILY-
FRIENDLY, SO NO WORRIES ON DAMAGING YOUR BRAND. WE HAVE 7 OPENINGS!
ANIMATED OFFER
FOR THOSE OF YOU NOT INTERESTED IN ANIMATING YOUR CABIN FOR PROMOTIONAL
PURPOSES, THIS IS FOR YOU! WE HAVE THE PREVIOUS 14 PAGES THAT CAN APPLY TO
YOUR CABIN AND THEN WE OFFER:
ADDITIONAL SERVICES
WELCOME BASKETS
(SWEETER STUFF
THAN APPLES)
CUSTOM BROCHURE
(CUSTOM WITH
BRAND INCLUDED)
CUSTOM TV DISPLAY
(BEFORE/AFTER PHOTOS,
WEATHER, BRANDED, ETC)
COMING SOONCOMING SOON COMING SOON

17. PAGE 17
ANIMATION
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
ANIMATED CONTENT CAN BE CUSTOMIZED TO FIT YOUR MARKETING GOALS/OBJECTIVES.

18. PAGE 18
CONTACT
HONEYSHARE MEDIA KIT | 2019-2020
BIG BEAR LAKE'S LEADING SOURCE OF CULTURE, ENTERTAINMENT, AND INFORMATION
EMAIL:
HONEYSHAREMEDIA@GMAIL.COM