Ariel Kennan: "Building a Design Culture" Enterprise UX 2017 • June 8-9, 2017 • San Francisco, CA, USA http://2017.enterpriseux.net

1. Building a Design Culture
Enterprise UX
Ariel Kennan | @arielmai
Director, Design and Product
Mayor’s Office for Economic Opportunity | @nycopportunity
City of New York

2. Ariel Kennan | @arielmai @nycopportunity |
Flickr joo0ey

3. Ariel Kennan | @arielmai @nycopportunity |

4. Ariel Kennan | @arielmai @nycopportunity |

5. Ariel Kennan | @arielmai @nycopportunity |
Talk with
people

6. Ariel Kennan | @arielmai @nycopportunity |
37 government staff
28 program staff
7 clients

7. Ariel Kennan | @arielmai @nycopportunity |
Connecting
the dots

8. Ariel Kennan | @arielmai @nycopportunity |
The First Journey Map

9. Ariel Kennan | @arielmai @nycopportunity |

10. Ariel Kennan | @arielmai @nycopportunity |

11. Ariel Kennan | @arielmai @nycopportunity |

12. Ariel Kennan | @arielmai @nycopportunity |

13. Ariel Kennan | @arielmai @nycopportunity |

14. Ariel Kennan | @arielmai @nycopportunity |
Focus on
impact

15. Ariel Kennan | @arielmai @nycopportunity |
Design informing performance management & technology
nyc.gov/homestat

16. Ariel Kennan | @arielmai @nycopportunity |
Design informing policy
on.nyc.gov/turningtide

17. Ariel Kennan | @arielmai @nycopportunity |
Design informing policy

18. Ariel Kennan | @arielmai @nycopportunity |

19. Ariel Kennan | @arielmai @nycopportunity |

20. Ariel Kennan | @arielmai @nycopportunity |
325,000 public servants
More than 70 offices & agencies
Serving 8.5 million residents

21. Ariel Kennan | @arielmai @nycopportunity |
Building
design
capacity
buildwithnyc.github.io

22. Ariel Kennan | @arielmai @nycopportunity |
Design
culture
building
blocks
Mission Principles
Tactics + Tools Goals

23. Ariel Kennan | @arielmai @nycopportunity |
Making public services more
effective, accessible and
simple for all New Yorkers.
Mission

24. Ariel Kennan | @arielmai @nycopportunity |
We believe government
services should be...
Principles

25. Ariel Kennan | @arielmai @nycopportunity |
Set the Stage Talk to People Connect the Dots
Try Things Out Focus on Impact Get More Help
Tactics

26. Ariel Kennan | @arielmai @nycopportunity |
nyc.gov/servicedesign
Tools

27. Ariel Kennan | @arielmai @nycopportunity |
nyc.gov/xdesign
Tools

28. Ariel Kennan | @arielmai @nycopportunity |
#
initiatives informed
by design
#
public servants
trained in design
#
staff designers
Cultural Goals

29. Ariel Kennan | @arielmai @nycopportunity |
690
people transitioned
to housing in 2016
Impact Goals

30. Ariel Kennan | @arielmai @nycopportunity |
Building
your
design
culture
Mission Principles
Tactics + Tools Goals

31. Ariel Kennan | @arielmai @nycopportunity |
Thanks!
nyc.gov/servicedesign
nyc.gov/opportunity
design@nycopportunity.nyc.gov