Agentie ReBranding? Cum poate sa fie influentata calea de dezvoltarea a companiei (* Brand Equity Route) prin serviciile de ReBranding? Te invitam sa analizezi procesul de ReBranding Pronat Timisoara, structura de recalibrare a pozitionarii. Agentie Rebranding, Servicii Rebranding, Proces Rebranding, Rebranding Timisoara, Agentie Rebranding Timisoara, Brand Equity

1. Schimba-ti viata... !
www.dr-pronat.ro
www.pronat.ro
Recalibrare Brand Equity Route
www.b2b-strategy.ro | www.fb.com/B2BStrategy
Decembrie 2014

2. Audit Brand
Decembrie 2014, Timisoara
Element vizual, slogan, naming & cromatica

3. In ce industrii activeaza companiile
si ce atribute de brand au?
Ce exprima la prima vedere?

4. Lemn?

5. Lemn?
Energie?

6. Lemn?
Energie? Traditie?

8. Traditie?
Energie?
Lemn?
?

9. Cu ce seamana urmatoarele 2 elemente vizuale?

15. ReBranding?
Ce exprima brandul tau?

16. Route to Market
Arhitectura Brand
5 game de produse care iti schimba viata

17. Kinley - A Coca-Cola Company
2012 REBRAND 100 > distinction
Component Rebrand - Brand Extension
Country Base: Israel
Industry/Sector/Keywords: Beverages,
Food, Consumer Goods and Retail Products.
Result
From a thorough qualitative and neuro-sensory (eye-tracking method) research,
the new Kinley won high recognition and nearly total preference, compared to
every competitor in the category. It was launched in all points of sale across
Israel, and generated broad affection and acceptance among the crowd.
!

19. Challenge
Re-invent Kinley: from a single product to a
branded platform, with new relevance and
appeal.
!
Kinley should re-conquer its lost
consumers and attract new ones. It must
provide them with a rational solution to
their health needs and an emotional
connection. It must also differentiate itself
from the new competition.
!
Kinley was re-built as a branded platform
consisting of four series. The brand identifies
with an adult view on life: elegant, solid, self
assured and intelligent. However it is a mass
brand, not exclusive or alienated. Kinley stands
for minimalism, refinement, luxury and
sophistication, and focuses on what's really
important.

20. !
The highly recognizable symbol is both modern and authentic: a
simplified evolution. It's the minimal embodiment of water, pure, delicate,
sensual, yet encompasses the whole within. The tagline: Less is More.
!

23. Strategie de comunicare

25. Totul din lana... #caodinioara!
www.green-future.ro/lana

26. Dr. Pronat Fitness?
Ce vinde Apple?

28. Senzatii?

30. Va multumesc pentru timpul acordat!
!
Daniel Rosca
• www.about.me/DanielRosca
• www.b2b-strategy.ro
• 0744 33 66 43
• Interim Marketing Manager
• B2B STRATEGY
• Timisoara, Str. Paris Nr. 4