The document describes an engagement platform called Our City that aims to increase accessibility and transparency around a city's governing process. It does this by identifying issues, building a team to address them, and developing features like interactive comment polls and maps to help citizens engage more easily. The platform hopes to address problems like difficultly finding information and unclear participation processes that can perpetuate disparities between socioeconomic groups. It plans to engage target communities, refine the solution, and get people to use the platform through community forums, social media, and organizations.
4. TheTeam
Rosie Hoyem:
Project Manager, Developer
Bobbi Dahlstrom:
Marketing, Sales, Attorney
Matt Barthelemy:
Community Outreach and Engagement
Ben Rosas:
Developer
Ben Ortega:
Developer
2. Build a Team
5. ➔ Difficult to find
information
➔ Unclear how to participate
➔ Convoluted messaging
➔ Communication mismatch
Perpetuates the systemic
disparities between the haves
and the have-nots.
TheProblem
23. TheProblemOurCityFeatures Polis Conversations -- interactive comment and opinion polls show majority and
minority consensus groups and the comments that differentiate them.
Conversations from http://pol.is are integrated into Our City issues.
29. 1. Identify a problem
2. Pull together a team
Here
Engage Target
Communities
Refine the
Solution
How did we get here?
Notas do Editor
We are here today to introduce Our City. Our City is…
Early on, CURA folks showed us a few examples of projects from around the country. I thought this project from Dallas, the Public Agenda was just a really cool idea. It is the Dallas City Council Agenda, mapped by neighborhoods. The first thought I had was ‘wow’, how powerful, to be able to see visually, what is moving through City Council and be able to pinpoint things that are in your neighborhood. My second thought was, ‘man’, they could do so much more with that. And when I put on my techie hat and poked around trying to understand how it was created, I realized it was most likely all manual entry of information. The beginnings of a fantastic tool, but all of that data entry is not sustainable. Opportunity!
The next step was the build a team. I knew we had both a transparency and access problem, as well as a serious technical challenge. So I pulled together this crew, a team that has both has solid technical skills and is actively engaged in civic and community activities around the city.
This is an initiative as well about access to information. The experience of most everyone we spoke with was that information is difficult to fine.
The information that people need was not being delivered to them via the channels that they are listenidng to
Once the team was pulled together, it was time tackled our two-headed monster of a problem. Early on in the summer we had a conversation with Councilman Andrew Johnson and he informed us the City of Minneapolis had just passed a resolution to implement a Granicus.legislation tracking system as we speak. Our application will utilize their API to pull structured information about what is going on in City Council in an automated fashion. When the system is completed, this means no manual data entry.. Granicus is already in 1,100 cities and also recently launched an App Store for gov applications.
This is our first focus toward expansion,
other income streams could include... sponsorships, subscriptions, and advertising.
Spoke with folks from my own neighborhood, young renters, Latina mothers, community organizations and folks from the communities they serve.
Main findings in conversations/surveys:
Feel disempowered because they aren’t familiar with the process - feels like their voice doesn’t matter.
Process is too overwhelming to even begin to breach, so many people just decide not to engage, (which then perpetuates the cycle of inequity.
Other problems:
Language is a problem - the City provides translated info, but it still goes through communication channels that don’t get to community members
Limited internet access
40% of people don’t know who their City Council member is and even less know which Ward they live in.
People are busy living their lives and don’t have time to be visiting the City’s website everyday. Less than ½ people know who their City Council member is, less than that number know which Ward they live in, and an even smaller percentage of people have even visited the City’s website, even though there are issues they care about. People don’t know where to insert their voices into the decision-making process. I was on the City Community Engagement Commission, and it’s difficult for even me to navigate sometimes.
Also found that people don’t necessarily want to know about the decision-making process, they just want to become connected with the issues they care about.
I also had conversations about the issues people most care about - safety, bikes, police accountability, affordable housing, and jobs - which helped us think about how we can make a practical tool for people to lend their voice to shape the discussion.
Organizational standpoint,
Community organizations are doing awesome things in getting people involved, such as NOC and the Waite house, but some expressed a desire for more fpr communication tools to get people queued in on the process.
These conversations helped to shape what we’re about to show you.
Our City’s success will rely heavily on continue to foster partnerships with community organizations that have been doing the good work of building member
A part of the Cura:Tech mission is to empower underrepresented people and this has been a big driver of our concept.
So far, feedback has been incredibly positive and several organizations have already expressed interest in being part of our beta version testing.
***Our current path to market is very simple.
Initially it’ll will be heavily driven by relationship building. Having a launch party to bring folks from community organizations
...woman with a busy urban life-style.
She is progressively-minded and wants to be more involved in her community, but doesn’t know how to participate.
She bikes, has a lot of friends who do, and would like to see a better bike infrastructure in Minneapolis.
Michelle’s first step towards finding out what she needs to know to add her voice to the discussion could be to visit Our City….
enters in her address
*...on the next screen she finds detailed information about her Ward and City Council member. This will include events and issues relevant to where she lives, which are aggregated by pulling info from the City.
She then clicks on the issues that are important to her, which takes her to...
which would create a customized a list of only issues important to her. When she clicks on the read more for the Community bike ride,...
the event description is expanded and she can then add it to her calendar as another reminder to GET INVOLVED.
Next, imagine Theresa. She’s a 40-year-old mother of two, Mexican immigrant, with limited access to a computer. More than understanding the process, she’s concerned about her family’s safety. She’d rather not give her address.
Theresa can go straight down to the bottom to click on sign up for SMS alerts
From a list of options, she clicks on the issues she cares about, and it signs her up for text alerts.
This is an example of what Theresa might see when she is alerted by Our City. .
….We’re confident citizens from all walks of life will find this application useful.
People are empowered by having greater access to decision-making, community-engagement driven organizations are provided with an additional tool fro
Connects people with the issues they care about through user-desired communication channels.
Provide easy-to-use online tools for resident ideas and feedback
Reduce staff time – effortlessly collect, manage and prioritize resident input
Create focused conversations and get input on specific initiatives
Receive timely and actionable feedback on the issues at hand
Involve community members throughout the governing process and produce better outcomes
Technology has the power to connect people, strengthen connections, facilitate curiosity and action, encourage civic participation, and uncover themed needs and values that fuel our desire to collectively act. Hopefully this platform will change how users learn about their city and engage.
BEN START
Before we dive into talking about the project, I just want to say a few words about how we got here.
The first step which I took last spring was to collect inspiration from around the country to think about part of the civic realm I wanted to tackle.
Since then, it has been a constantly evolving process of better understanding the problem and banging away at solution.