The document discusses audience research for a proposed music magazine focused on indie/rock music. It includes a survey with questions about the target audience's music interests, spending habits related to music magazines, preferred content and styles. The questions aim to better understand what would attract 16-24 year olds interested in indie/rock music to read and purchase this new magazine.
1. Task 8-Audience Research
I am currently involved in making a music magazine that focuses on
Indie/Rock music. My target audience is males and females aged 16-24
who are interested in this genre of music. I would be very grateful if you
could answer the following questions by selecting/ticking the answers
that apply.
1. Are you :
Male female
aged 16-24 and interested in Indie/Rock music? (Circle Yes/No)
What Rock/indie music/artists/bands do you currently listen to?
……………………………………………………………………………
…………
2. What attracts you to Indie/Rock music?
• The lyrics of the songs
• The instruments and vocals used
• The image of the Indie genre
• The artists/bands
• Other (specify below)
……………………………………………………………………………
…………
3. How much would you be willing to pay for a music magazine?
(Please circle)
• Nothing
• Less than £1
• £1-£2
• £2-£3
• £3-£4
• More than £4
4. Do you currently buy/read music magazines?
• YES ( If yes, please go on to ANSWER question 5.
• NO (If No please go on to answer question 6)
2. 5. Specify which music magazine(s) you buy and /or read.
……………………………………………………………………………
……………………………………………
What do you like about this magazine?
……………………………………………………………………………
……………………………………………
6. Why don’t you buy and or read music magazines? (Tick the
answers that apply)
• I don’t really know much about them
• They don’t interest me
• They don’t seem to be aimed at people like me
• They’re too expensive
• I don’t buy/read any magazines
• Other reasons (please specify)
………………………………………
7. What would encourage you to buy a music magazine? (Please
Circle)
• Free gifts
• Competitions (win CDs, tickets, etc.)
• Exclusive news and interviews
• Dates of oncoming gigs
• Cheap price
• Other (please specify)……………………..
8. Which of the following magazines do you find the most eye-
catching/appealing? (Circle response)
A B C D
3. Please give reasons why?
……………………………………………………………………………
…………....................................................
9. What would you like to see on the cover of a music magazine?
For each one could you tell me how strongly you agree (5 is top score)
or disagree (0 is bottom score) Please tick the box appropriate
Preferred images 0 1 2 3 4 5
/photographs for cover
of magazine
a) Several images
b) One main image of key
artist/band
c) Musical
instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
10. What specific images/ photographs associated with Indie/Rock
would you like to see on the front cover and would attract you to a
music magazine?
………………………………………………………..
11. What content would you like to see in this indie/rock music
magazine?
To what extent do you agree or disagree that the following would be good content
for this music magazine
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the
music scene
Info about particular
4. bands/ artists
Gossip
Latest news
Fashion
Other (please specify)
……………………………………………………………………………
…………………………………………...
12. What would you like to see in a double page spread article that
would feature in this magazine?
For each one could you tell me how
strongly you agree
(5 is top score) or disagree(o is bottom
score)
0 1 2 3 4 5
Interview with a
rock/indie artist/band
Article about indie/rock
scene
General article about
main indie rock
developments
Musical
instruments/props
Bright colours
Darker colours
Other-please specify
Thank you for taking part in this research, your help has been
greatly appreciated.
