1. Task 4 – research into music industries and
institutions
1) What types of magazine and target audiences has IPC been
associated with over the years?
Magazines that IPC has been associated with over the years include:
Late 1800s:
• The Field
• Country Life
• Horse & Hound
• Shooting Times
• Yachting World
• Amateur Gardening
• Cycling Weekly
• Amateur Photographer
• The Railway Magazine
Early 1900s:
• Yachting Monthly
• Cage Birds
• Motor Boat
• Woman’s Weekly
• Golf Monthly
• Homes & Gardens
1920s:
• Ideal Home
• Woman & Home
1930s:
• Woman’s Own
• Woman
• Caravan
• Stamp Magazine
• Prediction
1950s:
• New Musical Express (NME)
• TVTimes
1960s:
• Shoot!
• Rugby World
• World Soccer

2. • Anglers Mail
• Family Circle
1970s:
• Aeroplane Monthly
• Sporting Gun
• SuperBike
1980s:
• Essentials
• Eventing
• Chat
• Mizz
• Motor Caravan Magazine
• Wedding & Home
• Country Homes & Interiors
• Classic Boat
• Model Collector
• Motor Boats Monthly
• Practical Parenting
• VolksWorld
• Bird Keeper
1990s:
• What’s on TV
• Loaded
• Now
2000-today:
• Nuts
• Pick Me Up
Target audiences that have been associated with IPC over the years include:
• Peoples with specific Hobbies/interests such as gardening, football,
rugby, golf, yachting, cycling, and bird watching (wildlife).
• Women who are getting married
• Housewives-women aged 23+
• Young women-(e.g. ‘chat’) aged17-25
• Lads magazines: men aged 17-25
• Woman’s own-young independent women whose interests may include
shopping, fashion, beauty and career
• People who like camping- e.g. Motor Caravan Magazine
• Elderly people- Gardening magazines, the railway magazine
It is clear to see that IPC have associated with a wide range of target
audiences over the years. This may be why it is a popular and successful
publisher.

3. 2) Why might IPC be an appropriate publisher for a new music
magazine? What sorts of genres of music/types of magazines
might they be likely to publish? Why might alternative publishers
like Bauer be appropriate?
• IPC could be an appropriate publisher for a new music magazine
because it covers a wide range of target audiences so would therefore
be able to identify interests in music effectively.
• They would be likely to publish genres such as pop, indie/rock, hip-hop,
RnB and classical.
• Alternative publishers like Bauer may be appropriate because they
specialise in particular magazines rather than IPC who are more
general.