1. www.letconsultores.com
Change is the natural way to grow
Leadership & Transformation

2. Transformation
Executives
Experience
Adaptation
•Designing the plan to change
•Aligned and effective execution
•Consulting, Coaching
•Individuals & Teams
•Top management
•Pharma
•Values
•Strategic Vision
Let is a consulting company dedicated to lead and
manage success through transformation
Working from the inside out

3. Changes that force innovation
CHANGES
Globalization
Finantial Crisis
Technological Innovation
Business
Model
Culture
Competencies

4. Company priorities impacted
Customer Employee
GROWTH T&V Engagement
Finantial
• Development
• Engagement
• Teamwork
• Alignment
New comercial model:
• Differentiation
• Added value
• Segmentatión & targetting
Sales
Profit
MS

5. Solutions
Individual coaching and consulting
Team coaching
Design and management of business
model transformation.

6.  We believe in transformation because it is the natural way to grow. LET strives to
facilitate it in individuals and organizations.
 Knowledge and successfull experience in real life. (Executive in Fortune 100 company)
 In depth knowledge of health market.
 We work a unique solution, customized to the culture, strategic priority and goals.
 Close and available. We work with few customers at a time to ensure full atention and
all the dedication needed to achieve the highest success rate.
LET is unique

7. Rosa Urtubi
CEO at LET
Experience: over 25 years leading pharma business. Last ten as executive business
director. I have had the pleasure of living in multicultural environments, including
Australia, Spain, UK, USA. Working both in global and local teams.
Expertise: recognized for team building, breakthrough performance, design and execution
of new business models. Talent management
Transformation projects: New hospital business model; Merck – SP integration; cross
divisional process innovation and all with financial results and competitiveness above
goal.
What I've learned and encouraged is that leading change effectively boosts business
results, company culture and competencies of leaders. It develops individuals and teams to
achieve their greatest potential.

8. As leader at LET consulting I have the opportunity to work in varied projects of
innovation around business models and executive coaching and consulting business unit
directors.
Among LET’s pharma clients are: Abbvie; Abbott; Biogen; Bial, and others on private
contracts
Academic accreditation: PHD in Chemistry MBA (Cesem) PDD (IESE) Executive Coach
(ICF) Team Coach (ICF) SixSigma (Green belt) Change management (Conners) Strategic
Marketing (Tuck, Dartmouth) Inmunity to Change (HBS)
Affiliations and organizations with whom I collaborate: IESE business school;
Womenalia; PWN (Proffesional womens network); EEC (Escuela Europea de Coaching)
Rosa Urtubi
CEO at LET

9. Value solution
 integrates the best of coaching and consulting in a unique way
 Coaching supports leadership growth.
 Individual Consulting mentors and advices the executive in key decisions
with the knowledge and experience gained over years of leading
successfully.
Benefits
 Accelerated development of executive talent pool.
 Bottom line performance improved
 Eficacy of the team the executive leads
 Engagement and talent retention
Executive Consulting & Coaching
(ECC)

10. How it works
 Gain consiousness of one self, own leadership behaviors and those of others.
 Exercises based on the new behavioral perspective and goals.
 Develop an action plan with specific goals, impactifull and measurable.
 Work on key strategic areas of the position and actual challenges
 Individual sessions of 1 hour every 10 days.
When to use it:
 Development plan management
 New role
 Integration in a new company
 Leadership profile development.
Executive Consulting & Coaching
(ECC)

11. Value solution
 Acompaning a team of proffesionals to achieve their goals
through actions that foster cooperation, helping them
review and improve their relations and work proceses.
Benefits
 Improved performance
 Innovation, more risk calculated decisions
 Motivation and team engagement
Team coaching

12. How it works
We provide diagnosis, goals and actions in four areas:
 Shared vision
 Sense of belonging: trust to express ideas, offer constructive feedback to
projects or team. Commitment aligned with decisions adopted.
 Roles and responsibilities in the participation in meetings and projects.
Focus on team results rather than individual results.
 Meeting management: agendas, participation, time control, decisions.
Individual interviews. After this two coaches acompany the team in their
meetings. Training sessions on effective team management.
Team coaching

13. When we reccomend it
 New teams
 Disfunctional teams
 Changing cultures
 Critical transformation to be leaded by
the team
 Leading management team in times of
adversity.
Team Coaching

14. Our value solution:
 Support in all phases of leading and managing a high impact
change.
Benefits
 Achieve goals earlier.
 Balanced management of short term performance and
transformance for growth.
 Increase strategic capacity of management team to transform.
 Achieve neccessary change in operations and make it sustainable.
 Alignment and motivation of all company employees.
Transformation
consulting

15. How it works
 Diagnosis after interviews with MD and management team.
 Some key elements inthe service:
 Design vision, goals and communication plan
 Workshops of the Executive Committee for their contribution,
understanding and alignment.
 Designing the detailed plan identifying processes that require
change
 Risk analysis, identify key employee groups and high risk
processes.
Transformation consulting

16.  Design risk mitigation action plans. Workflows with
multidisciplinary teams including managers, subject matter experts
and end users.
 Periodical monitoring with reports on plan implementation.
 Training on change management
 Coaching; Mentoring and individual consulting.
 Leadership team coaching.
Transformation consulting

17. When to use it
 Business model innovation
 Upgrading business teams
 Changes in company culture
 Mergers & adquisitions
Transformation consulting

18. Contact information:
Rosa Urtubi: +34629127259
rosaurtubi@letconsultores.com
Leadership & Transformation