2. Business Name: UNQ Tech PV ID:24735
Introduction and Team Composition
Team members names Strengths and abilities Role/Position
Roopesh. S Good in guiding team members CEO
Udhaya Shankar. U Can able to work in both
development and production
planning and execution
CDO
Gnanendra Chaitanya Has good strength in modern and
emerging technologies
CTO
Mohammad Fazil Has good knowledge in finance
concepts
CFO
Minash Ahamed Worked as an intern in a
marketing service startup
CMO
3. What makes us a good team to solve the problem we chose?
For any team to be successful there should be a coordination between team members and
importantly they should be like-minded and they should have interest in the same niche. We
hope that we have the said qualities and looking forward to the better future of our venture!
Roopesh, CEO Udhayashankar,
CDO
Chaitanya, CTO Minash, CMO Fazil, CFO
4. Problem
Problem definition:
People spending excess money for unwanted specifications in their mobile.
_______________________________________________________________________________________
We found that approximately 81% of the customers that we interviewed are facing this problem.
Existing Alternatives:
Modular build your self mobiles which are already available in the market.
_______________________________________________________________________________________
We used the following tools to arrive at these findings:
1. We conducted surveys in-person at in our college campus.
2. We conducted an online survey using Google Form
5. Conducted Survey Data Shown in Pie Chart
S.No Survey Details Results
1 How many customers did you interview? (At least 25 for B2C and 2 for B2B) 26 Members
2 How many of them agree this is a problem that needs to be solved? 20 Members
3 How many of them said they can already solve this problem and don't need a new
solution?
6 Members
Survey link: https://docs.google.com/forms/d/1A1kzZ35__hOjKgS7_PVfgXIAW-
IfrRScqTNKSSwywiA/edit#responses
6. Where do you prefer buying smart phones? Would you have a high end mobile with options you
don’t use or a humble mobile which has all you need?
Are you into saving money while buying
mobile phones?
7. Customer Analysis
Questions Results
What is your Market type? Oligopoly
What is/are your Customer Segment(s)? Middle Class
What is your TAM - Total Addressable Market? 80%
What is your SAM – Serviceable Addressable Market? 76%
What is your SOM – Serviceable Obtainable Market? 50%
What is your Niche? Gadgets and Electronics
8. Goals
• Needs a customised mobile in a budget
• Don’t want to waste money on unused specs
• His priority is the camera and compact display. So, he is opted with a
low power processor, memory and battery
Frustrations
• He don’t likes a mobile phone with lot of features
• He would like to pay for what his wants
• He is looking for a value for money product
Bio
● Yuva works as a software tester in a tech startup.
● He don’t want to waste his money on premium mobile phones.
● He is willing to pay for his requirements on a mobile phone.
Personality
Motivations
Age (in years): 24
Gender: Male
Profession: Software Tester
Location: Chennai, TN, IN
Consistent
Hard Worker Generous
Yuva,
Works as a Software Tester in
a Startup
Customer Persona (PRESENT CUSTOMER PERSONA FOR ALL CUSTOMER SEGMENTS)
Looking for value for money
product
Hardworking, Cares for family
9. SOLUTION Place your
PV
logo here
Solution description:
We offer our customers mobiles with specs and design only selected by them.
Currently the customers are addressing the problem by paying extra cash for unwanted specifications .
Our solution offers customers the benefit of buying mobiles in budget and not waste money.
The details of our offering consist of:
1. Control of Design and Components in customer hand.
2. Not wasting extra bucks on unwanted fancy features.
3. Quality of Mobiles.
Why this business will work in our market/region or country:
As people want to save their budget and invest in another field rather than buying fancy things.
10. JOBS
PAINS
GAINS
GAIN
CREATORS
PAIN
KILLERS
PRODUCT/
SERVICE
� What do you offer that makes the
customers happy?
� Spare Part Production
� Maintenance
� Which features of your
offering relieve the customer's
pains?
Most Authorized Service
I would LOVE it if:
� Easy Spare parts availability.
� Less Cost
I would HATE it if:
� Removable Parts
� Difficult t Service
I would WANT:
� Mobile Feature Adding
� Special Parts
What is the product or
service that you are offering?
Mobiles and Cell Phones.
Mobile Service.
VALUE PROPOSITION CANVAS Place your
PV
logo here
11. PROBLEM
• Lack of Customization
• Costly Mid Range
mobiles
• No new flap ship
mobiles in market
• Waiting for mobiles to
release with latest
specs.
EXISTING
ALTERNATIVES
• Red Hydrogen
• Moto Z2
• LG G5
• Essential Phone
KEY METRICS
• Cost of Mobile
• Specifications
• Location
SOLUTION
Providing the control
of option availability
to the customer on
basis of his wish and
budget.
UNIQUE VALUE
PROPOSITION
The Components of our
devices are bought from
established companies.
Which offer a long and
best performance.
HIGH-LEVEL
CONCEPT
Budget Friendly.
Customizable
UNFAIR
ADVANTAGE
• Because of
manufacture
difficulties
CHANNELS
• Web Site
• Online
• E- Commerce
REVENUE STREAMS
• Sponsorships
• Customers
• Ad revenue
CUSTOMER
SEGMENTS
Middle Class
Students
Also Premium Buyers
EARLY ADOPTERS
Teenagers
Middle agers
House Holders
COST STRUCTURE
• Based on Features
• Based on Components
• Based on Shipping Location
LEAN CANVAS Place your
PV
logo here
12. COMPETITION ANALYSIS
Red Hydrogen LG Motorola UNQ Mobiles
Product Benefits Separate Lenses for
Camera. To make
mobile photography
professional
Released mobiles in
different variations of
specifications.
To make then Cheap
Sells mods which are
extensions for mobile
for performance which
are sold separately
Manufacture a certain
version of mobile in
order of number of
votes gained.
Solution / Product Red Hydrogen One LG G5 Motorola Z series Unq Mod 1
UVP – Unique
Value Proposition
Only for photographers
and video creators
For regular users For people who want
extra power and willing
to pay extra
To everyone
Price 1 Lakh Rupees 12,000 to 22,000
Rupees
34,000 Rupees 12,000 to 32,000
Rupees
Market Review Failure because of high
pricing and
unavailability in
locations
No availability in other
regions and software
failure
Mods should be bought
seperately and are not
provided with mobile.
Best option for
Everyone and its
availability.
Conclusion:
• Our product is unique,
profitable and customer
biased venture.
Why would the customer
switch to your
product/service?
• To save money
• To Customize their
mobiles
Place your
PV
logo here
13. Full product/service description:
● Pricing ranges from INR 11,999 to INR 31,999
● Currently the product is categorized in 3 lineups based on market.
● The above three lineups are entirely customizable with certain conditions.
● Its works just as your daily driver mobile and also it can be your customized beast.
● As how people love to customize and tweak their automobiles its time for techies also to customize their electronics.
● Your dream spec mobile available now in your budget.
● So, Get into our page and start building your mobile of dream.
MVP Place your
PV
logo here
https://www.instagram.com/p/CebTYnIBwwN/?utm_source=ig_web_copy_l
ink
14. MVP EVIDENCE Place your
PV
logo here
prototype with replaceable parts
replaceable parts
mods for mobile
15. MVP EVIDENCE Place your
PV
logo here
Specifications of our Range of Mobiles.
UNQ
17. MVP EVIDENCE
Evidence of validation: Link for survey results
https://docs.google.com/spreadsheets/d/1UFn_p
Wv6J7lmS1v-vY9jGsdBpNLuMdklGmWyHRSK-
HE/edit?usp=sharing
Analysis of result:
Prices are Good and Affordable.
No Major changes need to be made
Place your
PV
logo here
18. Place your
PV
logo here
MVP CONCLUSIONS
Conclusions of validations:
What did you learn about the MVP with the validation?
What will you maintain on MVP?
What will you change on MVP? Include here the changes and updates
1. Still there are changes need to be made to attract more customers.
2. To bring new market for our product.
3. Changes according to Early customers
• Include customizability of Screen.
• Include Separate Mods
• Headphone Jack
• Change of Operating System.
19. MARKETING AND SALES
Market segment Channels Why this channel?
Early adopters:
Friends, Family
Instagram Justify why: More people
using Instagram.
Clients: Online Customers Instagram It will be easy for them to
place order and receive
updates
• Present here your brand name and logo?
• Present here your Positioning Statement?
• Present on the table below the channels and why you chose them
UNQ TECH
Giving our customers a value for money product
23. • Insert here your Elevator Pitch video link
https://youtu.be/Kqf0IN7GnUg
• Did you make any sales? If yes, demonstrate it here (what did you sell, how many, to whom, for
how much?).
MARKETING AND SALES Place your
PV
logo here
Model Unique 1 Unique G1 Unique 100
Project Cost / month 1,19,990 INR 2,19,990 INR 1,59,995 INR
Sales / month 21 15 9
Customers Friends and Family
Cost / piece 7,839 INR 14,039 INR 20,239 INR
Revenue / month 2,51,979 INR 3,29,985 INR 2,87,991 INR
Profit / month 131,989 INR 1,09,995 INR 1,27,996 INR
26. MARKETING AND SALES
TARGET MARKET:
?.........................
LEADS:
?.........................
OPPORTUNITIES/PERSPECTS:
?.........................
CUSTOMER:
?........................
Place your
PV
logo here
TARGET MARKET:
10,000 is the target market
LEADS:
1,821 were contacted
OPPORTUNITIES/PERSPECTS:
673 were showed interest
CUSTOMER:
44 become
customers
