2. 4 Fundamentals
1. Importance of Social Media
2. What is e-Commerce?
3. What is Digital Marketing?
“Achieving marketing objectives through
applying digital technologies & media”
4. The importance of PLANNING
9. How WeChat is Really Used in China
Wants to learn more? Click here
10. Finding a way through Social Media
We will aim to:
• Seek an efficient and effective path
• Avoid random direction approaches
• Apply a decisive strategy for success
Lots of people are “doing ” social media marketing
11. Shape of Social Media in 2017
1. Continuous rise of Dark Social
2. Social platforms more like News Publishers
3. From Social Referral to Social Shopping
4. Live stream videos to become mainstream
5. 360 videos & virtual reality - becoming a reality
12. Shape of Social Media in 2018
1. Facebook Uncertainty
2. Marketers focusing less on developing loyal fans
3. Facebook dominance still strong
4. Facebook ads reign supreme
5. Facebook Messenger bots pique marketers' interest
2018 Social Media Marketing Industry Report
13. Shape of Social Media in 2019
1. Staying vertical – vertical only for videos and images
2. Nano: the next big thing in influencer marketing
3. Influencers 3.0 – Memes and CGI
4. From like to buy – shoppable content
5. Ads infiltrating messaging apps
14. Live Streaming Videos
• Meerkat
• Periscope - 10m users watching 40 years worth of video every day
• Facebook Live
• 3-D videos
• Virtual Reality, Augmented/mixed
Reality Microsoft Hololens
15. What is Social Media Marketing?
Social media:
technologies that facilitate conversations
Social media marketing (SMM) uses social media portals to
positively influence consumers towards a website, company,
brand, product, service or a person
….. the end goal of social media marketing is a
“conversion”, such as the purchase of a
product, subscription to a newsletter,
registration in an online community, or some
other desirable consumer action
16. The companies using Instagram,
Google+ and other platforms that
aren’t traditionally used for B2B
marketing, realize the importance
of using social media for branding
instead of just looking for leads.
https://sproutsocial.com/insights/b2b-social-media-strategy/
20. What’s Trending?
How BIG is SnapChat?
In January 2016 Snapchat now delivers more than
7 billion videos to users each day, a growth of
75% in 4 months! Compares favourably with
Facebook - 8 billion video views daily in February
2018.
So it’s clear video is Snapchat’s primary content form.
21. What’s Trending?
Key Point :
Snapchat’s 7 billion daily video views figure is
important because mobile video is rapidly gaining
favor with advertisers.
Companies spent $7.46 billion on digital video ads
in the U.S. in 2015, an increase of 42% from the
year before. Mobile video ad spend is growing
faster than all other digital advertising tactics.
22. Social Media Marketing is Different
Traditional Approach
• Content seen by audience
is controlled
• One-way communication
• Domineering approach
• (PUSH)
• Exclusivity agreements
Social Media Approach
• Emphasizes audience
Contribution
• Two-way communication
• Discussion approach
• Trust building
• (PULL)
23. E-Commerce
The e-Commerce market includes the sale of physical goods
via a digital channel to a private end user (B2C). But that’s not
all….
•B2B Ecommerce
•B2C Ecommerce
•C2C Ecommerce
•C2B Ecommerce
•Government / Public Administration Ecommerce
26. Successful SM Marketers
Technical Skills
• Basic computer skills
• Proficiency with search
engines
• Proficiency with
navigating the web
• Knowledge of coding or
graphic design helpful
Personal Attributes
• Personable
• Good listening skills
• Diverse vocabulary
• Strong reading and
comprehension skills
• Creativity and passion
• Professionalism in
response to negative
