This document discusses two potential social media campaigns for a publication called NoVA Mag: a Dog Days video contest and a Guest Contributors series featuring local bloggers. The Dog Days contest would allow readers to submit and vote on videos of their dogs for prizes donated by sponsors. The Guest Contributors series would feature a new local blogger each month who would write a post for the website and social media on their topic of expertise like food or parenting. Both campaigns aim to increase audience engagement and reach through social media while promoting the magazine and other local businesses.

1. SOCIAL MEDIA
CAMPAIGNS: DOG DAYS
AND LOCAL CELEBRITY

2. DOG DAYS:
SOCIAL MEDIA REVAMP
• Virgin America’s “Boo”
series
• (Almost) Every human
being’s general affinity
toward dogs

3. DOG DAYS OF
SUMMER
New Component: Video Contest
This campaign allows contestants to
submit videos displaying why their
dog is the best dog, and readers will
vote through social media platforms.
Contest
 Contestants submit a short (less than 30-
second) video clip of their dog doing a
cool trick or being exceptionally cute
Voting
 Voting will take place online, with the
video with the most amount of likes
winning
Prizes
 Vendors will serve as sponsors and
contribute prizes in exchange for
advertising space
What’s working:
• Everyone loves dogs.
• Everyone thinks their dog is the cutest
dog.
• Dog-friendly NoVA companies
advertise with us
What could improve:
• ROI on Dog Days events may be low
• Social media campaigns are low in cost
and high in audience reach
• More voters could be involved

4. LOCAL CELEBRITY:
GUEST CONTRIBUTORS
• Etsy’s “Guest Pinner”
series on Pinterest
• USA Today’s “Your
Take” Twitter account

5. “LOCAL
CELEBRITY”
Guest Contributors
This campaign allows bloggers
(food, event, parenting, etc.) around
the NoVA area to cover a specific
topic and be featured as a “local
celebrity.”
Online
 1 new “local celebrity” per month
 Blog post featured on NoVA Mag website
 Blog post shared from website onto NoVA
Mag social media platforms
Print
 1 new “local celebrity” each month
 Featured in “Voices” section
What are the benefits?
• More involvement from readership
• Mutual promotion between NoVA Mag
and contributors with high social
media following
• Increase in social media reach
• Participation in an evolving media
environment of two-way
communication