Ronald Ramlan
76
Seguidores
Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Product Marketing / Lead Management
Setor
Technology / Software / Internet
Sobre
• Pioneered the first programmatic insight report as part of company’s thought-leadership initiative to strengthen its position in programmatic advertising space by analyzing Ad Exchange data of 100+ billion monthly ad transactions
• Partnered with Sales and Operations team to streamline the inbound lead qualification and assignment process by leveraging Marketo and Salesforce.com integration; eliminated manual assignment for 50% of lead inquiries per week
• Delivered and measured multi-channel marketing campaigns, including email campaign to 4,000+ leads (~2% conversion) and AdWords campaign to drive adoption of Ad Server, Ad Exchange and SSP products; aiming at 30-50 downloads/..