Delta Business Solutions Presentation at Business Breakfast Bites - September 2011

1. Business Breakfast Bites September 9, 2011 Marketing Through Social Media Delta Business Solutions 1401 N 26th Street, Suite 104 Escanaba, MI 49829 Phone: 906-217-2000 Fax: 906.233.9512 Website: DeltaProAdvisor.com

2. What is Social Media? Business Breakfast Bites Social media is user generated content that is shared over the internet via technologies that promote engagement, sharing and collaboration From The Social Media Guide

4. Reach new audiences

5. Actively engage your audience

6. Provide information in a timely manner

7. Expand communication tools

9. Twitter

10. LinkedIn

11. YouTube

12. Slideshare

13. Flickr

15. You can separate your personal from your business presence

17. Highlight newsworthy events

18. Drive clients to website

21. Execs in all Fortune 500 companies

22. 60% of incomes over $93,000

23. People with incomes over $200K were more likely to have over 150 connections than lower income usersSource: Atlas Advertising Research

25. Slideshare

26. Flickr

27. Quick Response Codes

29. Set profile to target who views the ads

30. Pay per click, and set spending caps

33. Identify your targeted audience

34. Develop some benchmarks

35. Time?

36. Money?

37. Who controls?

38. Decide upon best tools for your organization (LinkedIn, Twitter, etc.)

40. Social Media Reference Business Breakfast Bites “Your Guide to the Social Media Jungle” http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/ “Thoughts on Twitter Versus Facebook for Business” - Entrepreneur http://www.entrepreneur.com/blog/218925 “How Social Media Really Works for Small Business” http://www.toprankblog.com/2011/01/small-business-social-media/

41. Social Media Reference Business Breakfast Bites “30 Social Media Predictions From 30 Social Media Pros” http://www.socialmediaexaminer.com/30-social-media-predictions-from-30-social-media-pros/ “Android Quick Response Basics” http://qrdroid.com/ “Quick Response Mobile Marketing” http://www.adverscan.com/Services/quick-response-mobile-marketing.html

42. Closing Thoughts Business Breakfast Bites “What is clear however, is that in order to really benefit from social media, you need to have a strategy in place that takes into account your strengths. Additionally, it needs to have specific targets and goals, all driven by a tactical, yet strategical, plan. You then need to have a way of measuring your social media marketing results and a means of fine-tuning them.” David Amerland - author of a number of best-selling SEO and Online Marketing books which have helped webmasters dominate search engines and find online success.

44. Thank You! Business Breakfast Bites September 9, 2011 Marketing Through Social Media Delta Business Solutions 1401 N 26th Street, Suite 104 Escanaba, MI 49829 Phone: 906-217-2000 Fax: 906.233.9512 Website: DeltaProAdvisor.com