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Semelhante a Purple cow
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Purple cow
- 2. Mark Walters and Ron Kranz Purple Lawyer & Thought Provoker Mooooo!!! PresentingPURPLE COW CONCEPTS
- 3. Seth GodinGO make something happen Best selling author sethgodin.typepad.com www.sethgodin.com www.ted.com
- 4. Purple what?
- 7. What is a purple cow? 1 3 2 REMARKABLE DIFFERENT UNIQUE Stay Open – Think Different – Be Different – Be Remarkable
- 8. What is remarkable? worthy of notice or attention 1
- 9. What is unique? 2 only one; unique characteristics; unparalleled
- 10. What is different? Not alike in character or quality; unusual 3
- 11. ? But wait…There’s Mooooooo-re! what questions do you have
- 12. Word Of Mouth Before Marketing
- 13. Old School Marketing – New School Marketing Build a safe ordinary product / service offering Combine with great marketing to reach a mass audience (TV) The value of the target group was its size Don’t play it safe Safe is risky to your business Build a remarkable product or service offering that the “right advocates” seek out
- 14. Find a way to stand out in the crowd and be remarkable. Make it easy for the right advocates to talk about you.
- 15. Serving Market Niches/SegmentsEliminates/Reduces Competition Fighting to differentiate. Forced into commodity pricing. Don’t focus on the target market. Aim for the bull’s eye!
- 16. This is the differentiation process Effortless Marketing Comes From Being Remarkable and Unique MARKET NICHES AND SEGMENTS
- 17. Diversification Comes From Aggregating Multiple niches Become a niche-aholic
- 18. ? But wait…There’s Mooooooo-re! what questions do you have
- 19. Leverage the sneezers Early Adopters influence the rest of the curve Find the RIGHT ADVOCATES Spread your ideavirsus
- 20. Craft and direct your marketing efforts to the Early Adopters and 1 3 2 Be remarkable! Be unique! be worthy of notice or attention Be different! Be the only one Be not alike in character or quality; unusual
- 21. Pull Marketing Attracts Customers Active Passive Who are the right advocates?
- 26. Thank You BE REMARKABLE and… Mark Walters Purple Lawyer 425.688.7620 mark@walterslawfirm.com Ron Kranz Thought Provoker 425.572.0222 rdkranz@ beyondthebenchmark.com Mooooo- on!!!