1. INTRODUCTION TO SMART, CONNECTED PRODUCTS 2. DRIVERS FOR THE ADVENT OF SMART DEVICES 3. REDIFINING INDUSTRY BOUNDARIES AND COMPETITION 4. IoT TO IOT 5. STRATEGY FOR SUSTAINABLE COMPETITIVE ADVANTAGE

1. HOW SMART,
CONNECTED
PRODUCTS
ARE
TRANSFORMI
NG
COMPETITION
PRESENTED BY –
• ABHISHEK ARORA
• BIPLAB BHATTACHARJEE
• ROHIT KULKARNI
• SOUMYA BANDYOPADHYAY

2. AGENDA
• INTRODUCTION TO SMART, CONNECTED PRODUCTS
• DRIVERS FOR THE ADVENT OF SMART DEVICES
• REDIFINING INDUSTRY BOUNDRIES AND COMPETITION
• IoT TO IOT
• STRATEGY FOR SUSTAINABLE COMPETITIVE ADVANTAGE
• Q&A
• REFERENCES

3. A PEEK INTO THE
FUTURE…

5. The Internet of Things (IoT) is a system of interrelated computing
devices, mechanical & digital machines, objects, animals or people that
are provided with unique identifiers & the ability to transfer data over a
network without requiring human-to-human or human-to-computer
interaction.
Internet of Things (IoT)
Social Media
Mobile Computing & Communication
Analytics
Cloud Computing
DEFINITIO
N

7. DRIVERS FOR THE ADVENT OF SMART DEVICES
Cheap connectivity
ports, low cost
wireless technology
Big data analytics
Energy efficiency of
sensors and
batteries
IPv6 internet
registration system
Breakthroughs in
performance and
miniaturization

8. THE NEW TECHNOLOGY STACK

9. CAPABILITIES OF SMART, CONNECTED PRODUCTS
Monitoring
• Sensors and
external
sources
provide
monitoring
of product’s
condition,
operation &
usage
Control
• Build ICT
capabilities
for customer
centric
products and
improve
operational
efficiencies
Optimization
• Enhance
product
performance
and allow
predictive
diagnostics,
service and
repair
Autonomy
• Autonomous
product
operation,
self
coordination
with other
systems,
diagnosis
and service

10. REDEFINING INDUSTRY BOUNDARIES

11. REDEFINING INDUSTRY BOUNDARIES

12. FIVE FORCES THAT SHAPE INDUSTRY COMPETITION
Rivalry
among
existing
competiti
on
Threats
of new
entrants
Bargainin
g power
of buyers
Threat of
substitut
e
products
or
services
Bargainin
g power
of
suppliers

13. MANUFACTURING OPERATIONS
MANAGEMENT
BATCH
CONTROL CONTINUOUS
MANAGEMENT
DISCRETE
CONTROL
A NEW PERSPECTIVE ON I‘O’T
Level 0: Production Process
Level 1: Sensing & Manipulating
the Production Process
Level 2: Monitoring, supervisor
control & automatic control of
the production process
Level 3: Manging workflow &
maintaining records
Level 4: Establishing the basic
plant schedule production,
material use, delivery & shipping,
determining inventory levels
Level 5: Managing commercial
activities as well as product
development

14. IOT IN INDUSTRIAL PERSPECTIVE

15. MOTIVATION FOR THE CONVERGENCE
Cost reduction
Risk Reduction
Enhanced performance
Flexibility gains

16. CHALLENGES IN IMPLEMENTATION OF I‘O’T
STRATEGIC
CHALLENGES
ORGANISATION
AL CHALLENGES
TECHNOLOGY
CHALLENGES &
TRENDS

17. CONVERGENCE
STRATEGIES
Central Data and Security Management
Harmonization of Strategies, Processes and Organization:
1. Duplication
2. Key performance indicators (KPIs)
3. Common governance mode
Re-skilling of Resources

18. IMPLEMENTATION
OPPORTUNITIES
Opportunities
for the Energy,
Mining &
Utilities Market
Smart
mining
Smart
metering
Smart oil
exploration
and
production
Smart grid

19. SMART GRID

20. • “The Internet will disappear… you won’t even sense it, it will be part of
your presence all the time.”— Eric Schmidt, Google chairman
• “If you think that internet has changed your life, think again. The IoT is
about to change it all over again!” — Brendan O’Brien, Co-Founder, Aria
Systems
• “The IoT will augment your brain” — Eric Schmidt, Google chairman
• “IoT is changing & transforming everything from business to life”— Mehul
Nayak, Tech.co
• “IoT is bringing more and more things into the digital fold every day,

21. SUSTAINABLE COMPETITIVE
ADVANTAGE
After-
Sales
Service
MARK
ETING
DESIG
N
HR
SECU
RITY
Operate at lower costs!
Differentiate itself from rivals
& thus command a price premium!
Achieve superior and sustainable profit &
growth relative to the industry!
Reinventing internal business processes

22. What
Capabilities
& Features
to be
perused?
Extent of
functionalit
y
embedded
in the
product vs
cloud?
Open or
Close
system?
In-house
developmen
t or sourcing
from
Vendors?
What data to
be captured,
secured and
analysed?
Ownership
& access
rights to
the data?
Disintermedia
te distribution
channels or
service
networks?
Change
the
business
model?
Monetizing
data
through
outside
parties?
Scope
Expansio
n?
STRATEG
Y

23. EXAMPL
ES
AO Smith Rolex GE
Healthcare
Philips
Healthcare
Tesla Motors
Capabilities & Features Open or Closed System
Disintermediate
distribution channels
SONOS Bose
Functionality in Cloud vs
Product
Carrier Corp.
Scope Expansion
SPECTIO
TECH.
Spectio Tech.
Inhouse or Outsource
Pepsi Americas

24. CHALLENGES…..
Political & Civil commitment: A strong will from the government & public to
overcome efforts to block progress.
Deployment of IPv6: The world ran out of IPv4 addresses in February 2010.
While no real impact has been seen by the general public, this situation has
the potential to slow IoT’s progress since the potentially billions of new
sensors will require unique IP addresses.
Standards & Regulations: While some progress has been made, more is
needed, especially in the areas of security, privacy, architecture, and
communications.IoT has the potential to change the world as we know it today—for the better. How quickly we get
there is up to us...

25. QUESTION
S?
THANKYO
U!!!

26. REFERENC
ES
How smart, connected products are transforming competition, Michael
E. Porter & James E. Heppelmann, HBR Article No. R1411C, Nov 2014.
“The Internet of Things (IoT): Applications, investments, and challenges
for enterprises”, I. Lee, K. Lee, Business Horizons (2015) 58, pp. 431-
440, Kelly School of Business.
“Spectio: A Digital Lighting Company”, Rajiv Lal & Sarah Mcara, HBS
Case No. 9-517-002, Sept 23, 2016.
“IT/OT Convergence – Bridging the Divide”, Derek R. Harp & Bengt
Gregory-Brown, NexDefense.
“The Internet of Things - How the Next Evolution of the Internet Is
Changing Everything”, Dave Evans, Cisco Internet Business Solutions
Group (IBSG), April 2011.
http://www.dyogram.com/2015/09/the-industrial-internet-the-next-