Digital Marketing, Instagram, Weebly, Ghost, Facebook , Pinterest, Twitter, Tumblr, Google + , Linkedin , Social Media Optimization, Social Media

1. SMO
By : Rohit Agarwal ( IMM
Delhi)

2. WEEBLY
WHAT IS WEEBLY?
Weebly is a web-hosting service featuring
a drag-and-drop website builder.
Its the first service that allows everyone to
easily create a high quality website. Today,
Weebly has helped millions of people ;
entrepreneurs, business owners, teachers,
artists and more to start something that is
uniquely their own.

3. WEEBLY
Weebly was founded by college friends David,
Dan and Chris.
They saw how difficult it was for their friends to
put their work online so they teamed up to build
the first service that allows anyone to start their
own business or put their business online in
order to reach the global market.
Through weebly one can create its own website
with featured and unique themes without any
technical experience and sell its products or
services.

4. WEEBLY
Weebly is a platform that allows anyone to start
and grow an online business with curated
website templates, powerful ecommerce and
integrated marketing.
More than 40 million entrepreneurs around the
world use Weebly to grow their customer base,
fuel sales and market their idea.
Weebly offers a range of pricing options,
including free and premium consumer plans.

5. GHOST
Ghost is an invite only video and television
platform that connects people like you, your
friends, family, talented individuals, super-fans,
and video content creators to one platform.
You can appear and/ or then disappear and
become a ghost, or you can become widely
popular and build a following and fan base.

6. GHOST
If you are a passionate artist or content creator
that’s willing to work hard to be successful and
earn a living, this is the platform for you.
If you are looking for stellar, new content to
watch, share and listen to, this is the platform for
you.
If you are looking to share special moments on
camera with close family and friends, this a
platform for you too.

7. GHOST

8. BLOGGER
Blogger is a blog-publishing service that allows multi-user
blogs with time-stamped entries.
It was developed by Pyra Labs, which was bought by
Google in 2003.
Blogger allows its users to use their own domain free of
charge.
Basically Blogger is a person who keeps a web log
published on a webpage, also called weblog.
Blogging is a way to run a business. A blog is just a
website. It allows you to communicate with an audience
and spread a message. Today, many people are running
their entire businesses on blogs.

9. BLOGGER
FEATURES
WEB STANDARDS-COMPLIANT TEMPLATES
INDIVIDUAL ARCHIVE PAGES FOR POSTS, COMMENTS, AND POSTING BY
EMAIL
INTERFACE LANGUAGE IN FRENCH, ITALIAN, GERMAN AND SPANISH
IMPROVED IMAGE HANDLING
RAW HTML COVERSION
ADDING LOCATION TO POSTS VIA GEOTAGGING
VERTICAL RE-SIZING OF THE POST EDITOR. THE SIZE IS SAVED IN A PER-
USER, PER-BLOG PREFERENCE
LINK EDITING IN COMPOSE MODE.

10. INSTAGRAM
Instagram is an online mobile photo sharing, video sharing and social
networking service that enables its users to take pictures and videos and
share them either publicly or privately on the app, as well as through a
variety of other social networking platforms, such as Facebook, Twitter,
Tumblr and Flickr.

11. Features
Users can upload photographs and short videos, follow
other users' feeds.
In December 2013, Instagram added a feature named
Instagram Direct that allows users to send photos only to a
specific user or group of users, rather than having it be
viewable by all.
On October 29, 2015, Instagram announced that it would
allow advertisers to buy carousel ads to expose company
brands to more people.
On May 31, 2016, Instagram announced the launch of
new tools for business accounts, including new business
profiles, analytics and the ability to turn Instagram posts
into ads directly from the Instagram app itself.

12. Instagram Stories
On August 2, 2016, Instagram launched a new
feature called Instagram Stories. Instagram
Stories allows users to share photos and videos,
which will disappear after 24 hours and won’t
appear on the user's profile grid or in their feed

13. TUMBLR
Tumblr is a microblogging and social networking
website founded by David Karp in 2007, and
owned by Yahoo! Since 2013.The service allows
users to post multimedia and other content to a
short-form blog. Users can follow other users’
blogs.

14. Blog management
Dashboard: The dashboard is the primary tool for the typical
Tumblr user. It is a live feed of recent posts from blogs that they
follow. Through the dashboard, users are able to comment,
reblog, and like posts from other blogs that appear on their
dashboard. The dashboard allows the user to upload text posts,
images, video, quotes, or links to their blog with a click of a
button displayed at the top of the dashboard.
Queue: Users are able to set up a schedule to delay posts that
they make. They can spread their posts over several hours or
even days.[25]
Tags: For each post a user creates, they are able to help their
audience find posts about certain topics by adding tags. If
someone were to upload a picture to their blog and wanted their
viewers to find pictures, they would add the tag #picture, and
their viewers could use that word to search up posts with the
tag #picture.
HTML editing: Tumblr allows users to edit their blog's theme
HTML coding to control the appearance of their blog. Users are
also able to use a custom domain name for their blog.

15. Facebook
Facebook is a social networking service
launched on February 4, 2004. It was founded
by Mark Zuckerberg with his college roommates
and fellow Harvard University student Eduardo
Saverin. The website's membership was initially
limited by the founders to Harvard students, but
was expanded to other colleges in the Boston
area.

16. Owner of the facebook
Mark Elliot Zuckerberg (born May 14, 1984) is
an American programmer, Internet entrepreneur,
executive, and philanthropist. He is the chairman,
chief executive officer, and co-founder of social
networking website Facebook. His net worth is
estimated to be US $55.3 billion as of October
2016, ranking him as the 5th richest person in
the world.

17. Features and Tools
 News Feed
 Friends
 Wall
 Timeline
 Reactions (latest)
 Messages and inbox
 Notifications
 Groups
 Like
 Share
 Post

18. Twitter
Twitter is an online social networking service
that enables users to send and read short 140-
character messages called "tweets". Registered
users can read and post tweets, but those who
are unregistered can only read them. Users
access Twitter through the website
interface, SMS or mobile device app. Twitter is
based in San Francisco and has more than 25
offices around the world. It was one of the
ten most-visited websites and has been
described as "the SMS of the Internet". As of
March 2016, Twitter has more than 310 million
monthly active users.

19. Jack Dorsey (born November 19, 1976) is an
American computer programmer and internet
entrepreneur widely known as a co-founder and
CEO of Twitter

20. Tools
 Tweet
 Followers
 Following
 In twitter Videos can be share, blogs can also
write.
 Messages
 Notification

21. Pinterest
Pinterest is a web and mobile
application company that operates a photo
sharing website. Registration is required for use.
The site was founded by Ben Silbermann, Paul
Sciarra and Evan Sharp.
Pinterest CEO Ben Silbermann summarized the
company as a "catalog of ideas," rather than as a
social network, that inspires users to "go out and
do that thing.

22. Pinterest is a free website that requires
registration to use.
Users can upload, save, sort, and manage
images—known as pins—and other media
content (e.g., videos) through collections known
as pinboards.
Pinterest acts as a personalized media platform.
Users can browse the content of others in their
feed.
Users can then save individual pins to one of
their own boards using the "Pin It" button, with
Pinboards typically organized by a central topic
or theme.
Users can personalize their experience with
Pinterest by pinning items, creating boards, and
interacting with other members.

23. Features and Tools
1. Viraltag :- With ViralTag, you can browse from
a preselected set of images or upload your own
and schedule to Pinterest as well as Twitter,
Facebook, and others.
2. Pingroupie :-Find group boards on Pinterest
where you can join and contribute. PinGroupie
has options for sorting boards by popularity so
you can quickly see those with the biggest
following, or most pins or likes.

24. 3.Pin Alert :-Receive email notifications whenever
someone pins something from your website or the website
of a competitor.
Tools from Pinterest allow you to quite fully integrate your
Pinterest presence with your website. The five widgets
that Pinterest offers:
Pin It Button – allows people to pin things from your
website.
Follow Button – allows people to follow you on Pinterest
from your website.
Pin Widget – lets you embed one of your pins on your site.
Profile Widget – displays up to 30 of your latest pins on
your site.