Customer success quotes on customer retention, customer experience, churn management, customer success management, product experience, and product value from thought leaders across various industries.

1. Top 20 Customer
Success quotes
Make every customer a success story

2. It takes 20 years to build a
reputation and 5 minutes
to ruin it. If you think about
that, you’ll do things
differently.
Warren Buffett
Make every customer a success story

3. Your job, if you’re a customer success
manager, isn’t to make friends with
your client. Your primary job is to
challenge them, and get them to
think, in order to make them more
successful.
Don Peppers
Make every customer a success story

4. Your most unhappy
customers are your
greatest source of learning.
Bill Gates
Make every customer a success story

5. Smart companies have realized
that customer loyalty is the
most powerful sales and
marketing tool that they have.
Bill Price
Make every customer a success story

6. You can focus on adoption,
retention, expansion, or
advocacy; or you can focus
on the customers' Desired
Outcome and get all of those
things.
Lincoln Murphy
Make every customer a success story

7. A poor onboarding experience is hard
to come back from and is the fastest
way to lose a customer. It’s critical to
actively think about the entire
customer journey – define it, map it,
document it.
Paul Philp
Make every customer a success story

8. The best CSMs can always
identify the trends in what’s
happening with the product
and relay those insights to
the product teams in a
meaningful way.
David Clark
Make every customer a success story

9. The faster you can help customers
understand and extract value from
your product that is in line with
their business goals the stickier
and more successful they’ll be.
Jeff Gardner
Make every customer a success story

10. People will forget what
you said. They will forget
what you did. But they will
never forget how you
made them feel.
Maya Angelou
Make every customer a success story

11. Most companies approach
implementation from a checklist of
what we need to get done. Instead,
think of what a customer expects to
accomplish during implementation.
Wynne Brown
Make every customer a success story

12. In the subscription
economy, the connection
between your customer’s
success and your success is
much more direct.
Ken Lownie
Make every customer a success story

13. RPA can help CSMs with their day-
to-day tasks, and give them more
time to focus on strategic work.
Eventually, we may see it be able to
predict customer questions and
pitfalls in the product.
Guy Lever
Make every customer a success story

14. Focus less on being on top
of every social media
channel & more on building
easy ways for customers to
contact you.
Richard White
Make every customer a success story

15. Give one person
responsibility for listening to
your customers and authority
to act on what they hear.
Guy Letts
Make every customer a success story

16. Customer success is where
90% of the revenue is.
Jason Lemkin
Make every customer a success story

17. We're not competitor-obsessed,
we're customer-obsessed.
Jeff Bezos
Make every customer a success story

18. One of the best methods
for retention I have found is
continuing to add value
after the sale. Silence is a
retention killer.
Adam Toporek
Make every customer a success story

19. An important component of
preventing churn is the need to
always be aware of how your
customer defines success. It will
change over time, so ensuring that
you’re in sync regularly is important.
Andrew Marks
Make every customer a success story

20. Whether it’s high touch or
low touch – we leverage
the power of automation.
Paul Philp
Make every customer a success story

21. At Typeform, the sales team falls under
Customer Success. As a result, the
sales team is very focused on bringing
in the right type of customer, building
trust, and delivering value to potential
customers during the sales process.
David Apple
Make every customer a success story

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