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PROJECT GOAL
  To Identify how people (contributors) have
found solutions to challenges they have faced,
                   and how
     they practiced “Designing solutions”.
Faced with a challenge, the Contributor’s first
response is : “Can we find a solution?” This is
unlike a Non-contributor who may respond to
the challenge by trying a little and giving up,
blaming others, or finding excuses to cover up
the issue.

But this is not all. The Contributor also finds a
solution. In other words, the Contributor develops
the capacity to find solutions through continuous
practice and learning from other Contributors.
Concept .
Non-contributors are often “rigid” about
the procedure or their own way of doing                       Concept
things instead of focusing on the goal
                                                              Exploration



                                                       Contributors are focused on goals and
                                                       find appropriate methods to achieve
•I don’t care if we don’t complete on time or the
                                                       them within the framework of the
quality is not good! I follow strict procedures…       system.




              Let us find a way to achieve the goal…
Applicaion Example - 1

 Aravind calls itself an “eye care system” as it
 goes beyond the delivery of pure eye care, to
 additionally address barriers to accessing care

 Aravind adopts active rural outreach. It
 holds “eye camps” in which it registers
 patients, administers eye examinations,
 teaches eye care, and identifies people
 who may require surgery.

 A surgeon typically performs 150 cataract
 surgeries every week, six times the
 number common among Western
 specialists. To further lower costs, Aravind
 has created a sister organization to
 manufacture lenses, drugs etc.
Applicaion Example - 2

The rural branch team of a large public
sector bank shares its experience…

When I joined as a branch manager in
Dungripal, I noticed that the largest number of
loan defaulters (called NPAs or non-performing
assets) were marginal farmers having very
small land-holdings.

These people were not in a position to repay their crop loans, being at the
mercy of the climate. As a bank, we had two options — (1) refuse to give
them loans (2) write-off / forget about the loans once given, leading to
losses for the bank.
But then the team got together and thought — why can’t we do
something such that we are able to give them loans AND enable them to
repay their loans? Why can’t we find a way to increase their income?
The bank gave the farmers “dairy loans” to
begin dairy production over and above their
regular farming activities. They also enabled
them to learn and set up this new line of
operation.
This opened up an altrnative means of income
for them that was not weather dependent.



                                                 - I started with producing 10 L milk.
                                                Today I make an annual profit of Rs.50,000/-




                     Now, not only are they repaying their loans on time,
                     moving out of our NPAs list, but many have also
                     approached us for new loans for dairy equipment, thus
                     increasing our business!
REFLECTIONS


To find a solution, this team first defined the end-state
or outcome they sought (i.e. genuinely help this farmer
community + protect interests of the bank).

Then they went all out to find solutions. Their answer
was simple: “find a way to increase their income”. The
entire team then got energized to reach this goal!

Through this solution approach all the issues they faced
regarding the NPA status of this community
disappeared.
Thank you

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Design solution

  • 1. PROJECT GOAL To Identify how people (contributors) have found solutions to challenges they have faced, and how they practiced “Designing solutions”.
  • 2. Faced with a challenge, the Contributor’s first response is : “Can we find a solution?” This is unlike a Non-contributor who may respond to the challenge by trying a little and giving up, blaming others, or finding excuses to cover up the issue. But this is not all. The Contributor also finds a solution. In other words, the Contributor develops the capacity to find solutions through continuous practice and learning from other Contributors. Concept .
  • 3. Non-contributors are often “rigid” about the procedure or their own way of doing Concept things instead of focusing on the goal Exploration Contributors are focused on goals and find appropriate methods to achieve •I don’t care if we don’t complete on time or the them within the framework of the quality is not good! I follow strict procedures… system. Let us find a way to achieve the goal…
  • 4. Applicaion Example - 1 Aravind calls itself an “eye care system” as it goes beyond the delivery of pure eye care, to additionally address barriers to accessing care Aravind adopts active rural outreach. It holds “eye camps” in which it registers patients, administers eye examinations, teaches eye care, and identifies people who may require surgery. A surgeon typically performs 150 cataract surgeries every week, six times the number common among Western specialists. To further lower costs, Aravind has created a sister organization to manufacture lenses, drugs etc.
  • 5. Applicaion Example - 2 The rural branch team of a large public sector bank shares its experience… When I joined as a branch manager in Dungripal, I noticed that the largest number of loan defaulters (called NPAs or non-performing assets) were marginal farmers having very small land-holdings. These people were not in a position to repay their crop loans, being at the mercy of the climate. As a bank, we had two options — (1) refuse to give them loans (2) write-off / forget about the loans once given, leading to losses for the bank. But then the team got together and thought — why can’t we do something such that we are able to give them loans AND enable them to repay their loans? Why can’t we find a way to increase their income?
  • 6. The bank gave the farmers “dairy loans” to begin dairy production over and above their regular farming activities. They also enabled them to learn and set up this new line of operation. This opened up an altrnative means of income for them that was not weather dependent. - I started with producing 10 L milk. Today I make an annual profit of Rs.50,000/- Now, not only are they repaying their loans on time, moving out of our NPAs list, but many have also approached us for new loans for dairy equipment, thus increasing our business!
  • 7. REFLECTIONS To find a solution, this team first defined the end-state or outcome they sought (i.e. genuinely help this farmer community + protect interests of the bank). Then they went all out to find solutions. Their answer was simple: “find a way to increase their income”. The entire team then got energized to reach this goal! Through this solution approach all the issues they faced regarding the NPA status of this community disappeared.