7. MEANWHILE, THE MODEL HAS CHANGED
One to many Publisher/
Producer/
Author
Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/
Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/
User User User User User User User User User User
Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/
Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/
User User User User User User User User User User
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 7
8. THE WEB 2.0 MODEL
Many to many
User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer
User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer
User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer
User/ BLACK
ROGER : WEBVISIONS : PORTLAND User/ 2008
User/ : 23 MAY User/ User/ User/ User/ User/ User/ User/
9. NEW PLATFORMS
Multiple targets
Publisher/
Producer/
Author
MySpace/
Web RSS
Magazine Newsletter Newspaper Facebook Radio Video TV Podcast
Site(s) Feed
/Twitter
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008
10. USER-GENERATED CONTENT
The flow is reversed
The
New Portal
Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 10
11. THE WEB IS TOO BIG
Aggregating content
★PopURLS
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
12. THE WEB IS TOO BIG
Aggregating content
★PopURLS
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
13. THE WEB IS TOO BIG
Aggregating content
★iGoogle
★Yelp
★Netvibes
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
14. THE WEB IS TOO BIG
Aggregating content
★iGoogle
★Yelp
★Netvibes
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
15. THE WEB IS TOO BIG
Aggregating content
★iGoogle
★Yelp
★Netvibes
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
16. THE WEB IS TOO BIG
Aggregating content
★iGoogle
★Yelp
★Netvibes
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
17. ENOUGH WITH THE LINKS!
It’s all about
the narrative.
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33. DIGITAL MAGAZINES
The next thing
★6 million page views per month
An average of two spreads at a time
★90,000 subscribers
★Where
41% Mexico City
21% Monterrey
7% Guadalajara
31% Rest of Mexico
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34. THE US VERSION
Flyp
★RIA experience
★One story at a time
★Only online capability
★Blogging and comments
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
35. THE US VERSION
Flyp
★RIA experience
★One story at a time
★Only online capability
★Blogging and comments
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
36. NEXT STEPS
And then?
★Live content
★Inline discussion
★User design
★Fix the fonts
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