Presentasi Strategi & Bisnis Model, Kwik Kian Gie. Rofi Adiputra D. -

1. Artsy Goods and Illustration
Oh My Dear Paper

2. CONTENTS
03 About Us
04
05
06
08
09
10
11
13
Location
What Have we Done
Our Products
Customer Segmentation
Value Proposition
Customer Relationship
Channels
Revenue Stream
14
15
16
17
Key Resources
Key Activities
Key Partners
Cost Structures
SWOT Analysis18

3. What are we?
Established in 2015, Oh My Dear Paper is a
Creative services business, custom illustration,
concept & design consultant, and Artsy Goods.

4. LOCATION
We are somewhere Here.
(I guess)

5. WHAT HAVE WE DONE
• Workshop • Events

6. OUR PRODUCTS
Custom Illustration Artsy Goods

7. OUR PRODUCTS
Gifts Souvenirs & Merchandising

8. Oh My Dear Paper Target Customers :
- Female
- Woman
- Teenagers
- Family
- Anyone who loves feminine art
1. Customer Segmentation

9. “Artsy Goods, Custom design and
illustration based on customer taste,
requests, and personalities.
Our ‘kind of touch’ will never be found in
another creative design services.
We are unique, because we put customer
‘characteristic’ in all our design”
2. Value Proposition

10. 3. Customer Relationship
We created a personal & intimate relationship with our customers.
In every order and services, we always spare an extra time to listen, to
understand them, and to treat them personally.
That’s why for us, our customer is our friend. That should be kept happy, comfort,
and satisfied.
Example :
- Get to know about customer identity (Especially the close on), their special day,
special event, and others,
- Treated them like our friend, by making a communication to them, supporting
concept and ideas for their special event, and etc.
- Bonus merchandise for loyal customers.
- Extra Packages and services for big order / requests

11. 4. Channels
Promotion has been done online, with social media, and
also strengthened with word of mouth from previous
customers.
Which also supported by Endorsement, Event
sponsorships, Community cooperation and others.
We also have a future plan to open a selling path through
the market place and vendors.

12. Publication
In our journey, we have been published by several media. Through
Online platform and television channel.
You can watch us through this link below :
TALK BUDDIES : CREATIVEPRENEUR
https://www.youtube.com/watch?v=OtuOXPE5rzk&t=11s

13. 5. Revenue Stream
There are a several income center on “Oh My Dear
Paper” :
a. Custom Illustration services
b. Personal merchandise order
c. Event design consultation
d. Support merchandising for events
e. Artsy goods selling

14. 6. Key Resources
As the key of services and production, we have a few
important variable. There are :
• Designers
• Printing vendors
• Art community
• Customers

15. 7. Key Activities
In order to support our services, branding, and spread awareness. We
have a several activities that we usually do :
• Attend gallery exhibition
• Open workshop for public
• Offering product and services to support local UKM
• Adjust to production of goods that are the current
trend
• Cooperate with local DEKRANASDA institution, to
attract people interest with traditional and modern
art.

16. 8. Key Partners
To create our business ecosystem and support our operational, we
realize that we need to make connection or a symbiotic mutualism to
other entrepreneur that were related.
That’s why we built a collaboration with Printing vendors, Event
Organizer, Event Planner, and others.
We also pay attention of relationships with public figures that are
suitable for representing our products

17. 9. Cost Structure
In sales, we set different prices. Depending on the type of service and product
to be sold.
For the example :
• Custom Illustration Fee : 175 k (for 2 characters drawn)
• Artsy good :
Notebook : 125 k
Pillow : 175 k, etc depends on
Main Cost
a. Devices and tools capital (depreciation) 30 %
b. Skills and services 50 %
c. Marketing and promotion cost 20%
d. Special case on goods production cost, we marked the prices up 100 %
from the production cost

18. SWOT ANALYSIS
Threat
- The same business that was started
first
- A bigger business with a better
production and stock system
Strenghts
- Customizeable and Unique
design & Illustration
- Personal feels services &
treatment
- High quality artsy goods
Weakness
- Made by order services and products
- Low stock inventory
- Less able to handle many direct orders
in the same time
Opportunity
- So many people started to have
interest of arts
- Potential market on people who are
looking for non-commercial goods

19. OUR TEAM
Founder & Designer
Rofi Adiputra D.Prieska Herwitasari
Product Development Production & Distribution
Kika Al-Attas

20. VALUATION
Established in 2015.
During the 5 years running, Oh My Dear Paper have received various projects, personal
orders, participated in exhibitions, handled many kinds of event concepts, collaborate
with the government or other agencies, and etc.
We also continue to develop design and literacy concepts, and manage a better
production systems.
Based on informations above, in the past 5 Years. We have a valuation
around :
> Rp. 150.000.000

21. “Join us, and let’s explore the
unlimited potential of Art !”

22. CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, and
infographics & images by Freepik
THANKS
Reach us on,
Instagram : @ohmydearpaper
Phone : 0877-3877-3667