A presentation I created for SEO Philippines - Pampanga Chapter Meet and Greet 3 with Xight Interactive about the king, the queen and the pawns for social media marketing success for 2014 including a bonus.

1. THE KING, THE QUEEN AND THE
PAWNS FOR SOCIAL MEDIA
MARKETING SUCCESS
ELEMENTS TO CONSIDER IN 2014
Roel Jan Manarang
Director of Inbound Marketing
North Social Media
www.northsocialmedia.com
@roelmanarang

2. ABOUTROELMANARANG
2008
2009
2010
2011
STARTED BLOGGING
SALES CONSULTANT
PROMOTED
STARTED FREELANCING
MLY ENTERPRISE / !JBL
MARKETING MANAGER
& INTERNET MARKETING
TOP 1 INDIVIDUAL SALES & MARKETING EXPERT IN THE
PHILIPPINES VIA ELANCE (2011-PRESENT)
FOUNDER AND DIRECTOR OF INBOUND MARKETING
AT NORTH SOCIAL MEDIA
APPROVED SEA FACEBOOK SMALL BUSINESS AGENCY PROGRAM
SERVED MORE THAN 100 BUSINESSES IN THE WORLD
ACROSS 14 COUNTRIES
www.northsocialmedia.com
01

3. FEWCLIENTS&PARTNERS
SNOOTH
TOYOTA
APPPRIZES
KINGSTON
APP CAMELOT
ELANCE
STEINWAY & SONS
SPIELGABEN
www.northsocialmedia.com
02

4. THE KING, THE QUEEN AND
THE PAWNS FOR SOCIAL MEDIA
MARKETING SUCCESS
ELEMENTS TO CONSIDER

5. WHAT WE BELIEVE
CONTENT IS KING
DESIGN IS QUEEN

6. REWIND2013
87% OF B2B BUYERS SAY CONTENT
HAS AN IMPACT ON VENDOR
SELECTION, MORE THAN A QUARTER
(27%) SAY IT HAS A “MAJOR IMPACT”
SOCIAL MEDIA TODAY
35% OF MARKETING PROFESSIONALS
WORLDWIDE CITED CONTENT
MARKETING AS THEIR LEADING
FOCUS IN 2013, FOLLOWED BY
SOCIAL MEDIA (25%) AND SEO (15%)
EMARKETER
71% OF B2B MARKETERS USE
CONTENT PRIMARILY TO
GENERATE LEADS.
HEIDI COHEN
www.northsocialmedia.com
05

7. THEKING
CONTENT HELPS YOU…
HOW TO GET TRAFFIC
HOW TO KEEP LOYAL READERS
MAKE YOUR PROSPECTS FIND
YOUR BUSINESS
MAKE A PERSONAL CONNECTION
CLOSE SALES
AND MORE…
www.northsocialmedia.com
06

8. YOU ONLY HAVE
SECONDS TO GRAB
SOMEONE’S
ATTENTION.
BEFORE THEY
READ YOUR CONTENT

9. PERSUASIVE HEADLINES
+ ENTICING DESIGN

10. KILLERHEADLINESFORMULA
NUMBER / TRIGGER WORD
ADJECTIVE
+
KEYWORD
PROMISE
= KILLER HEADLINES
Nathalie Nahai.
14 EFFECTIVE FACEBOOK MARKETING STRATEGIES FOR BUSINESSES
NUMBER
TRIGGER
WORD /
ADJECTIV
E
KEYWORD
www.northsocialmedia.com
PROMISE
09

11. THISISWHYITWORKS
www.northsocialmedia.com
10

12. ENTICING DESIGNS
TORPEDOS TRUST AND SEDUCE

13. ENTICINGDESIGN: IMAGES
YOUR IMAGES SHOULD:
ELICIT EMOTION
www.northsocialmedia.com
12

14. ENTICINGDESIGN: IMAGES
YOUR IMAGES SHOULD:
ELICIT EMOTION
TELLS A STORY
www.northsocialmedia.com
13

15. ENTICINGDESIGN: IMAGES
YOUR IMAGES SHOULD:
ELICIT EMOTION
TELLS A STORY
CREATE CURIOSITY GAP
www.northsocialmedia.com
14

16. DESIGN CAN:
TORPEDOS TRUST OR
TRIGGER IMMEDIATE DISTRUST
.

17. ENTICINGDESIGN: WEBSITE
HOW.
YOUR DESIGN CAN TRIGGER IMMEDIATE DISTRUST
AVOID WEBSITE DESIGN RED FLAGS
http://socialtriggers.com/content-is-king-myth/
www.northsocialmedia.com
16

18. LEVERAGING
DESIGN + CONTENT
ON SOCIAL MEDIA
CAN FLOOD YOU TRAFFIC &
PROBABLY MORE CONVERSIONS

19. IMAGEBASEDSOCIALTOOLS
November 1 – November 30, 2013
www.northsocialmedia.com
18

20. LEVERAGEDESIGN+CONTENT
ON SOCIAL MEDIA
November 1 – November 30, 2013 | Asianfashion
www.northsocialmedia.com
19

21. DON’T FORGET TO
ADD PERSONALIZATION,
CONSIDER UX & DISTRIBUTION
FOR MORE CONVERSIONS ON
YOUR CAMPAIGNS.

22. HERE”S A
BONUS

23. FACEBOOKPOPULARITY
data source: Alexa 2013
http://nsoci.al/aoiewc
www.northsocialmedia.com
22

24. CUSTOMIZING LINK CONTENTS +
DESIGN ON FACEBOOK

25. CONQUERFACEBOOKNEWSFEED
THE ALGORITHM UPDATE
www.northsocialmedia.com
24

26. CONQUERFACEBOOKNEWSFEED
CREATING CUSTOM LINK TYPE COPY
FACEBOOK > ADS > POWEREDITOR > MANAGE PAGES > CREATE POST
www.northsocialmedia.com
25

27. QUESTIONS
AND ANSWERS
@Roelmanarang
Twitter
@NorthSMedia
Facebook
NorthSMedia
Pinterest
NorthSMedia
e. hello@northsocialmedia.com