Working with facebook Graph Search.

1. Let’s get personal
WORKING WITH
FACEBOOK GRAPH

2. Greenpeace: the complete deep web

3. Greenpeace: the complete deep web

4. Greenpeace: the complete deep web

5. Greenpeace: the complete deep web

6. http://readwrite.com/2010/01/09/facebooks_zuckerberg_says_the_age_of_privacy_is_ov
Zuckerberg about privacy: the social norm changed

8. New Facebook

9. Facebook Graph
• combine 10.000+ facts of Facebook users in a
way that was never available before. Not
officially available outside US. But just change
language settings to US English and you’re in.
• allows reporters to find people during breaking
news, but also creates leads for investigative
journalism

10. Breaking news

12. Leads for a story

14. Sometimes scary
• if you are the one that is investigated :)

15. http://app.thefacesoffacebook.com

16. http://abclocal.go.com/kgo/story?section=news/technology&id=9319302

19. So what?
• If people reveal they like an event, in this case
an event closed for the general public, chances
are they are a reporter themselves. Checking out
likes of other closed events makes sense: you
see what people attended and can ask them
what happened

20. Google vs Facebook
• Facebook isn’t in Google:
it has it’s own database

21. Google:

22. Facebook:

23. Test:
• Find at least three people who liked the
congress

25. So what?
• You can’t search for postings yet
• Comments on photos can be valuable to find out
what triggers people you research

27. So what?
• Searching for “photos of vvoj congres 2013”
results in photos of that page, not per se photos
of the event itself. Searching for “photos by
people who like <event>” is an alternative query

30. Facebook Graph
• search the likes / activities combined with work
information
• “Interests from people who are Waiters and
were actors”

32. It has a learning curve
• 10.000+ narrowly defined building blocks allow
you to solve complex search problems, but only
if you translate your problem into the very
specific Graph-language

33. How do i find
• somebody who is unemployed and worked for
the Ministerie van Defensie (Dutch)

34. UWV = unemployment office

36. If Graph fails…
it shows you web results

37. Right syntax

38. Personal Search

40. Use the right blocks

41. Filter out the Fakers

42. Mind your language
You search in English, but don’t use translations

54. PHOTO SEARCH

55. Album

62. other operators"
for picture search

63. COMPANIES

64. Some general operators

65. Combined operators

81. • how do I find Germans who have a holiday in
Amsterdam?

84. • How do I find same sex couples?

86. About secret groups
The new “secret groups” won’t reveal anything

87. But closed groups do
Just click on the name

88. names of 2103 veterans

89. 170 names of people who work at NATO

90. 72 names of officers

94. How would you find
• people working at soccer clubs who like online
gambling?

96. So what do you do?

97. Follow me
• @henkvaness
• www.forreporters.com/searchbistro