Manejo de crisis en medios digitales - redes sociales
1. Dinámica de los Medios Digitales en el
Manejo de Crisis
Implementación de protocolos de reacción y acciones usando nuevas tecnologías
Rodolfo Salazar
New Technologies - Mobile Marketing
Digital Media Strategy and Reputation
9. “Una crisis en medios digitales es un
gran reto que se puede convertir en
una gran oportunidad”
10. Velocidad
Developing a Social Presence
– How to get started?
• Outline Goals, Objectives, and Measures of Success
• Choose the right partner
• Develop a strategy (Phased approach work best)
• Work out the kinks internally (Leadership buy-in is key)
• Communicate and educate
• Measure
11.
12. Monitoreo
Developing a Social Presence
– How to get started?
• Outline Goals, Objectives, and Measures of Success
• Choose the right partner
• Develop a strategy (Phased approach work best)
• Work out the kinks internally (Leadership buy-in is key)
• Communicate and educate
• Measure