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VALUE DISRUPTION STRATEGY: “ODDE” WHEEL

             Steve Jobs’ Question: Why and How to Compete Differently in the Universe of “X”?



                                                            D:
                                                       Design


                                                  CUSTOMER EXPERIENCE
                                                    JOURNEY – Cycles:
                     D:                          Brand/Name
                                                                                                  E:
                Disrupt                          Prototypes: Minimum                       Execute
                                                 Final Product/Service
                                                 Business Model




                                                            O:
                                                      Observe
Inside the Enterprise                                                                   Outside the Enterprise

Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

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Value Disruption Strategy: Steve Jobs' Secret Weapon for Killing Industries That "Suck"

  • 1. VALUE DISRUPTION STRATEGY: “ODDE” WHEEL Steve Jobs’ Question: Why and How to Compete Differently in the Universe of “X”? D: Design CUSTOMER EXPERIENCE JOURNEY – Cycles: D:  Brand/Name E: Disrupt  Prototypes: Minimum Execute  Final Product/Service  Business Model O: Observe Inside the Enterprise Outside the Enterprise Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing