The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life
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What do startups like Twitter, GroupOn, and PayPal have in common? Each of these startups changed a vital block of their initial business model; in other words, they pivoted to a more successful business model and strategy. In contrast, companies such as Kodak and Blockbuster went bankrupt because they failed to pivot on their strategy and business model. This presentation offers a visual framework - Business Model Pivot (BMP)-Mind Map - for summarizing and discussing business model pivots as well as generating ideas for business model innovation and disruption.
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The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life
- 1. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL WHAT WHY HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on Home Plate First Base Second Base Third Base LEAN DIAMOND (4Q-‐Business Model Diamond)
- 2. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL WHAT WHY HOW WHO Home Plate (Captures Value) First Base (Experiences Value) Second Base (Delivers Value) LEAN DIAMOND (4Q-‐Business Model Diamond) Third Base (Creates Value) Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on
- 3. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL WHAT WHY HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on LEAN DIAMOND (4Q-‐Business Model Diamond)
- 4. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL WHAT WHY HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on LEAN DIAMOND (4Q-‐Business Model Diamond)
- 5. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing WHAT WHY Profit Margin Cost Structure Revenue Streams BUSINESS MODEL HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on LEAN DIAMOND (4Q-‐Business Model Diamond)
- 6. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing WHAT WHY Profit Margin Cost Structure Revenue Streams Customer Segment Channels Customer Rela<onships BUSINESS MODEL HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on LEAN DIAMOND (4Q-‐Business Model Diamond)
- 7. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing WHAT WHY Profit Margin Cost Structure Revenue Streams Customer Segment Channels Customer Rela<onships Strategy Value Proposi<on Product/Service BUSINESS MODEL HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on LEAN DIAMOND (4Q-‐Business Model Diamond)
- 8. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing WHAT WHY Profit Margin Cost Structure Revenue Streams Customer Segment Channels Customer Rela<onships Key Resources Key Ac<vi<es Inputs/ Partners Strategy Value Proposi<on Product/Service BUSINESS MODEL HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on LEAN DIAMOND (4Q-‐Business Model Diamond)
- 9. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing WHAT WHY Profit Margin Cost Structure Revenue Streams Customer Segment Channels Customer Rela<onships Key Resources Key Ac<vi<es Inputs/ Partners Strategy Value Proposi<on Product/Service BUSINESS MODEL HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on LEAN DIAMOND (4Q-‐Business Model Diamond)
- 11. A Business Model Pivot Is The Ideal Vehicle for CreaOng DisrupNve InnovaNons As well as Blue Oceans Where CompeOtors are Irrelevant
- 12. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL PIVOTS WHAT Pivots WHY Pivots HOW Pivots WHO Pivots Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on
- 13. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL PIVOTS WHAT Pivots WHY Pivots HOW Pivots WHO Pivots Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on
- 14. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing WHAT Pivots WHY Pivots Profit Margin Cost Structure Revenue Streams Customer Segment Channels Customer Rela<onships Key Resources Key Ac<vi<es Inputs/ Partners Strategy Value Proposi<on Product/Service BUSINESS MODEL PIVOTS HOW Pivots WHO Pivots Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on
- 15. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL PIVOTS WHAT Pivots WHY Pivots HOW Pivots WHO Pivots Profit Margin Cost Structure Revenue Streams Business Architecture Pivot Value Capture Pivot Customer Segment Channels Customer Rela<onships Key Resources Key Ac<vi<es Inputs/ Partners Customer Segment Pivot Customer Need Pivot Strategy Value Proposi<on Product/Service Technology Pivot PlaOorm Pivot Zoom-‐in Pivot Zoom-‐out Pivot Channel Pivot Engine of Growth Pivot Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on
- 16. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL PIVOTS WHAT Pivots WHY Pivots HOW Pivots WHO Pivots Profit Margin Cost Structure Revenue Streams Business Architecture Pivot Value Capture Pivot Customer Segment Channels Customer Rela<onships Key Resources Key Ac<vi<es Inputs/ Partners Customer Segment Pivot Customer Need Pivot Strategy Value Proposi<on Product/Service Technology Pivot PlaOorm Pivot Zoom-‐in Pivot Zoom-‐out Pivot Channel Pivot Engine of Growth Pivot 4 PivoNng TacNcs E: Eliminate R: Reduce I: Increase C: Create Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on
- 17. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL PIVOTS WHAT Pivots WHY Pivots HOW Pivots WHO Pivots Profit Margin Cost Structure Revenue Streams Business Architecture Pivot Value Capture Pivot Customer Segment Channels Customer Rela<onships Key Resources Key Ac<vi<es Inputs/ Partners Customer Segment Pivot Customer Need Pivot Strategy Value Proposi<on Product/Service Technology Pivot PlaOorm Pivot Zoom-‐in Pivot Zoom-‐out Pivot Channel Pivot Engine of Growth Pivot 4 PivoNng TacNcs E: Eliminate R: Reduce I: Increase C: Create Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on
- 18. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing 4Q-‐ Business Model Business Model Pivot TacNcs Topic (Pivot) DescripNon E: Eliminate R: Reduce I: Increase C: Create WHY? Profit Margin (P$) Revenue Streams (R$) Cost Structure (C$) WHO? Customer Segment (CS) Customer Rela<onships (CR) Channels (CH) WHAT? Strategy (Strat) Value Proposi<on (VP) Product/Service (PS) HOW? Key Resources (KR) Key Ac<vi<es (KA) Inputs/Partners (IP) Project/OrganizaNon: ……………………………………………………………………………………………………..….. Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on
- 19. Appendix
- 20. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing WHAT WHY Profit Margin Cost Structure Revenue Streams Customer Segment Channels Customer Rela<onships Key Resources Key Ac<vi<es Inputs/ Partners Strategy Value Proposi<on Product/Service ORGANIZATION: ……………………. HOW WHO Business Model Cross A Mind Map for Saving and Op8mizing Your Business Model for Prosperity BUSINESS MODEL CROSS
- 21. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing WHY Profit Margin Revenue Streams Value Prop. Product/Service ORGANIZATION: ……………………. HOW WHO Business Model Cross A Mind Map for Saving and Op8mizing Your Business Model for Prosperity Key Ac<vi<es Channels WHAT Cost Structure Strategy
- 22. WHY Profit Margin Revenue Streams Value Prop. Product/Service ORGANIZATION: ……………………. HOW WHO Business Model Diamond A Mind Map for Saving and Op8mizing Your Business Model for Prosperity Key Ac<vi<es Channels WHAT Strategy Cost Structure World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing
- 23. WHY Profit Margin Revenue Streams Value Prop. Product/Service ORGANIZATION: ……………………. HOW WHO Business Model Diamond A Mind Map for Saving and Op8mizing Your Business Model for Prosperity Key Ac<vi<es Channels WHAT Strategy Cost Structure World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing
- 24. WHY Profit Margin Revenue Streams Value Prop. ORGANIZATION: ……………………. HOW WHO Business Model Diamond A Mind Map for Saving and Op8mizing Your Business Model for Prosperity Key Ac<vi<es Channels WHAT Strategy Cost Structure World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing Product/Service
- 25. WHY Profit Margin Revenue Streams Value Prop. Product/Service ORGANIZATION: ……………………. HOW WHO Business Model Diamond A Mind Map for Saving and Op8mizing Your Business Model for Prosperity Key Ac<vi<es Channels WHAT Strategy Cost Structure World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing
- 26. WHY Profit Margin Revenue Streams Value Prop. Product/Service ORGANIZATION: ……………………. HOW WHO Business Model Diamond A Mind Map for Saving and Op8mizing Your Business Model for Prosperity Key Ac<vi<es Channels WHAT Strategy Cost Structure World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing q Business Architecture Pivot q Value Capture Pivot q Customer Segment Pivot q Technology Pivot q PlaOorm Pivot q Zoom-‐in Pivot q Zoom-‐out Pivot q Channel Pivot q Engine of Growth Pivot q Customer Need Pivot
- 27. WHY Profit Margin Revenue Streams Value Prop. Product/Service HOW WHO Key Ac<vi<es Channels WHAT Strategy Cost Structure World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing q Business Architecture Pivot q Value Capture Pivot q Customer Segment Pivot q Technology Pivot q PlaOorm Pivot q Zoom-‐in Pivot q Zoom-‐out Pivot q Channel Pivot q Engine of Growth Pivot q Customer Need Pivot How Apple’s iPod Pivoted on the Business Model of Sony’s Walkman 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on Sony’s Walkman
- 28. Key AcNviNes/Processes Pivot Key Resources Pivot Inputs/Partners Pivot Customer Segments Pivot Channels/RelaNonships Pivot Product/Service Pivot Cost (Structure)/ Pain Pivot Revenue (Streams)/ Delight Pivot Profit Margin Pivot (Strategy/Value ProposiOon) Eliminate Reduce Increase Create What if we … World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing Business Model Spinner for Pivots Use Pivots to Describe, Organize, and Generate Stories on Business Model Innova8on & Disrup8on
- 29. Key AcNviNes/Processes Key Resources Pivot Inputs/Partners Customer Segments Pivot Channels/RelaNonships Pivot Product/Service Cost (Structure)/ Pain Revenue (Streams)/ Delight Pivot Profit Margin Pivot (Strategy/Value ProposiOon) Eliminate Reduce Increase Create World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing How Apple’s iPod Pivoted on the Business Model of Sony’s Walkman 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on Sony’s Walkman
- 30. World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing Sony’s Walkman WHAT Pivots WHY Pivots HOW Pivots WHO Pivots Profit Margin Cost Structure Revenue Streams Business Architecture Pivot Value Capture Pivot Customer Segment Channels Customer Rela<onships Key Resources Key Ac<vi<es Inputs/ Partners Customer Segment Pivot Customer Need Pivot Strategy Value Proposi<on Product/Service Technology Pivot PlaOorm Pivot Zoom-‐in Pivot Zoom-‐out Pivot Channel Pivot Engine of Growth Pivot 4 PivoNng TacNcs E: Eliminate R: Reduce I: Increase C: Create How Apple’s iPod Pivoted on the Business Model of Sony’s Walkman 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on