ROD Storyboard for "Pirate Metrics" and Other Indicators for Business Model Disruption

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This document presents a template for documenting a business model story using a Red Ocean Disruption (ROD) storyboard. The storyboard captures the vision, present performance, strategy and execution cycle, and future performance of a product/service/business model. It is intended to help cost-effectively improve and disrupt products, services, business models, and brands.

Negócios

Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]

q Process

q Product/Service

q Product/Service

E:
Engagement

A:
Acquisi*on

A:
Acquisi*on

A:
Ac*va*on

A:
Ac*va*on

R:
Reten*on

R:
Reten*on

R:
Referral

R:
Referral

q Learning

q Learning

q Cost

q Cost

q Revenue

q Revenue

q Proﬁt

q Proﬁt

Value
Delivery

B
U
S
I
N
E
S
S

M
O
D
E
L

S
T
O
R
Y

q Process

Value
Crea)on

Customer
Story:

“Deﬁne
Problem”

q Employee

E:
Engagement

Learning
Story:

“Learn
What’s
Valued”

q Employee

Value
(Proﬁt)
Sharing

Business
Story:

“Build
Solu*on”

Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup:on

#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

Red
Ocean
DisrupHon
(ROD)
Storyboard
for
Documen*ng

Business
Model
Story

B
U
S
I
N
E
S
S

M
O
D
E
L

S
T
O
R
Y

Value
Crea)on

Value
Delivery

Value
(Proﬁt)
Sharing

Learning
Story:

“Learn
What’s
Valued”

Customer
Story:

“Deﬁne
Problem”

Business
Story:

“Build
Solu*on”

Cost-‐eﬀec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands

#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

Red
Ocean
DisrupHon
(R.O.D.)
Topics:

Explana*ons

Cost-‐eﬀec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands

Date:
………………………………..

1 VISION
(“LEAP
OF
FAITH”):
Brief
statement
or
tagline
that
describes
a
dream
beneﬁt,
trade-‐oﬀ,

ul*mate
want/need,
apparently
impossible
goal,
or
ideal
ﬁnal
result
of
a
system
(project/business
model/
product/service)
for
a
targeted
customer
segment
(“tribe”)

2 PRESENT
PERFORMANCE
(“RED
OCEAN”):
Current
level
of
outcomes,
results,
trade-‐oﬀs,

speciﬁca*ons
of
a
business
model
(system/product/service)
from
business
(internal)
and
customer

(external)
perspec)ves
for
a
product/service/business
model/tool/system

3 STRATEGY,
BUSINESS
MODEL,
AND
EXECUTION
CYCLE:
Set
of
itera*ve
processes
and

ac*vi*es
as
well
as
business
model
disrup*on
for
winning
customers
in
a
compe**ve
environment
as
well

as
detailed
tac*cs
and
experimental
ac*ons
for
the
business
model
(system/product/service)
to
achieve

future
performance
speciﬁca*ons

4 FUTURE
PERFORMANCE
(“BLUE
OCEAN”):
Desired,
proposed,
or
hypothe*cal
level
of

outcomes
(results,
trade-‐oﬀs,
or
speciﬁca*ons)
in
the
short/medium/long-‐term
from
business
(internal)

and
customer
perspec)ves
for
a
product/service/business
model/tool/system

#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

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