You may have heard, read, and/or used different books on Blue Ocean Strategy, Design Thinking, Business Modeling, and Lean Startup Method. The infographic below presents a single template that seamlessly and visually integrates the quartet of approaches: Blue Ocean Strategy; Design Thinking; Business Modeling; Lean Startup Method. A benefit of using this approach is the enormous savings in time, money, and other resources while creating an uncontested market space where competitors are irrelevant. http://goo.gl/3XG5y0

1. BLUE
OCEAN
STRATEGY
+
DESIGN
THINKING
+
BUSINESS
MODELING
+
LEAN
STARTUP
METHOD
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
Problem
Pain:
(Un)Known
1
2
3
4
5
10
8
6
4
2
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluKon
Gain:
(Un)Known
Customer
Segments
Processes/
AcKviKes
Internal
Resources
Channels
&
RelaKon-­‐
ships
Product/
Service
10
8
6
4
2
COST
(STRUCTURE)
REVENUE
(STREAMS)
Product
Product
Strategy
Canvas
(“As
Is”)
Strategy
Canvas
(“To
Be”)
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
(Done)
(To
Do/Vision)
(Doing)
PROFIT
0
i
ii
iii
iv
v
vi
vii
viii
u Understand
u Observe/Model
u Ideate/Model
Inputs/
Partners
Value
Engine:
Value
Capture
(ProposiMon/Strategy)
I
n
n
o
v
a
t
I
o
n
A
c
c
o
u
n
t
I
n
g
0
i
ii
iii
iv
v
vi
Time
(Delay;
Risk)
Inaccessi-­‐
bility/
Inconve-­‐
vii
nience
viii
Price
(Size;
Volume)
FuncConality/
Performance
Quality
Brand/
Design/
Elegance
CustomizaCon/
InteracCvity
Complexity