This presentation focuses on showing the versatility of the Business Model Storyboard as a tool for visually representing systems such as stories, business models, and enterprise architecture. The Business Model Storyboard allows us to see the similarities and differences between various systems. In the process, the Business Model Storyboard provides the basis of a universal language for storytelling, business model innovation, and enterprise architecture development.

1. Law
of
the
3-­‐Act
Business
Model
Although
Stories,
Businesses,
Living
Systems,
and
Other
Organiza?ons
Appear
Different
on
the
Surface,
Every
Story,
Enterprise,
Living
System,
or
Organiza=on
on
the
Planet
Has
the
Same
Fractal
“DNA”
Structure
Which
Consists
of
3
“Acts”
or
Sub-­‐models:
v
Value
Crea?on
Act
v
Value
Proposi?on
Act
v
Value
Sharing
(Profit)
Act
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing

2. ENVIRONMENT
3-­‐Act
Business
Model
(3BM)
Storyboard:
Bird’s
Eye
View
Value
Chain
&
Environment
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
3-­‐Act
Business
Model
Create
Value
Deliver
Value
Share
(Capture)
Value
CORE
JOBS:
VALUE
CREATION
MODEL
VALUE
PROPOSITION
MODEL
VALUE
SHARING
(PROFIT)
MODEL
HOW?
WHAT?
WHY?

3.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
3-­‐ACT
BUSINESS
MODEL
OF
Cinderella’s
Fairy
Godmother
VALUE
CREATION
ACT
VALUE
PROPOSITION
ACT
VALUE
SHARING
ACT
ENVIRONMENT
Universal
(De)Constructor
of
Stories,
Systems,
and
Business
Models

4.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
VALUE
CREATION
ACT
VALUE
PROPOSITION
ACT
VALUE
SHARING
ACT
3-­‐ACT
BUSINESS
MODEL
OF
Cinderella’s
Fairy
Godmother
Universal
(De)Constructor
of
Stories,
Systems,
and
Business
Models

5.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
VALUE
CREATION
ACT
VALUE
PROPOSITION
ACT
Inputs
q Pumpkin
(Golden
Carriage)
q Mice
(Horses)
q Rat
(Coachman)
q Lizards
(Footmen)
Internal
Resources
q Fairy
Godmother
q Magic
wand
q Magic
power;
spells
Processes
q Magical
transforma=on
of
objects
q Make
apparently
impossible
dreams
come
true
Output
q Magical
service
(magically
transform-­‐
ing
mundane
objects:
Cinderella’s
rags
are
transformed
into
a
beauTful
jewelled
gown
complete
with
magic
slippers
as
well
as
golden
carriage,
horses,
coachman,
and
footmen)
Channels
&
Rela?onships
q “Invisible
Teleporta=on
Medium/
Cloud”
q Magical
Appearance
q Helper
(On
Demand)
Customer-­‐Protagonist
q Cinderella:
Beau=ful
girl;
mother
has
died;
now
lives
with
wicked
stepmom
and
2
ugly
stepsisters
q Cinderella
is
being
badly
treated
q Goal:
Wants
to
go
to
the
Prince’s
ball
q If
she
goes
to
ball,
be
back
by
12am
Pain
q Cinderella’s
daily
suffers
at
hands
of
wicked
stepmother
and
2
stepsisters
q Sleeps
in
the
kitchen’s
fireplace
to
get
warmth
at
home
q Has
to
leave
the
ball
by
12am
Delight
q Cinderella
totally
captures
the
a[en=on
and
heart
of
the
Prince
at
the
ball
q Cinderella
marries
the
Prince
and
lives
happily
ever
aer
in
a
palace
Value
q Greater
happiness
for
Cinderella
q “Beauty
is
a
treasure
but
graciousness
is
priceless”.
q A
great
help
to
the
disadvantaged
or
people
at
the
boVom
of
the
pyramid
VALUE
SHARING
ACT
3-­‐ACT
BUSINESS
MODEL
OF
Cinderella’s
Fairy
Godmother
Example:
Social
Enterprise
Universal
(De)Constructor
of
Stories,
Systems,
and
Business
Models

6.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
VALUE
CREATION
ACT
VALUE
PROPOSITION
ACT
3-­‐ACT
BUSINESS
MODEL
(Blank
Template
for
MulTlevel
Business
Model)
VALUE
SHARING
ACT
Blank
Template
for
Strategic
Business
Model
Management
Universal
(De)Constructor
of
Stories,
Systems,
and
Business
Models

7.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
VALUE
CREATION
ACT
VALUE
PROPOSITION
ACT
Inputs
Internal
Resources
Processes
Output
Channels
&
Rela?onships
Customer-­‐Protagonist
Pain
Delight
Value
VALUE
SHARING
ACT
Template
for
Strategic
Business
Model
Management
3-­‐ACT
BUSINESS
MODEL
(Annotated
MulTlevel
Business
Model)
Universal
(De)Constructor
of
Stories,
Systems,
and
Business
Models

8.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
3-­‐ACT
BUSINESS
MODEL
For
Apple’s
Classic
iPod
VALUE
CREATION
ACT
VALUE
PROPOSITION
ACT
VALUE
SHARING
ACT
ENVIRONMENT
Universal
(De)Constructor
of
Stories,
Systems,
and
Business
Models

9.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
3-­‐ACT
BUSINESS
MODEL
For
Apple’s
Classic
iPod
VALUE
CREATION
ACT
(SUB-­‐MODEL)
VALUE
PROPOSITION
ACT
(SUB-­‐MODEL)
VALUE
SHARING
ACT
(SUB-­‐MODEL)
Inputs/Partners
q Original
Equipment
Manu.
q Record
Companies
Internal
Resources
q Staff
q Brand
Processes/Ac?vi?es
q Hardware
Design
q Soware
Design
q Marke=ng
Product/Value
Proposi?on
q iPod
Hardware
q “A
Thousand
Songs
in
Your
Pocket”
Channels
&
Rela?onships
q www.apple.com
q Apple
Retail
Stores
q iTunes
Store
q Big
Box
Retailers
Customer/Job-­‐To-­‐Get-­‐Done
q Luxury
Spo[er
q Mass
Market
q Job:
Listen
to
Music
q Constraints:
Bulky
music
players;
small
storage
for
songs;
difficulty
in
organizing
songs
Pain:
Cost
Items
q Employees
q Manufacturing
q Marke=ng
&
Sales
Delight:
Revenue
Items
(Sources)
q iPod
Hardware
q iTunes
Store
q Commissions
Value:
Profit
Example:
Commercial
Enterprise
Universal
(De)Constructor
of
Stories,
Systems,
and
Business
Models

10. APPENDIX
3-­‐Act
Business
Model
Storyboard
For
Enterprise
Architecture

11.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
VALUE
CREATION
ACT
(SUB-­‐MODEL)
VALUE
PROPOSITION
ACT
(SUB-­‐MODEL)
Inputs
Internal
Resources
Processes
Output
Channels
&
Rela?onships
Customer-­‐Protagonist
Pain
Delight
Value
VALUE
SHARING
ACT
(SUB-­‐MODEL)
Source
of
Informa=on:
Nick
Malik’s
Enterprise
Business
MoTvaTon
Model;
see
h[p://goo.gl/xSgO0)
Business
Partner
(BP)
Partner
Type
(PT)
3-­‐ACT
BUSINESS
MODEL
For
Enterprise
Architecture
Resource/Asset
(RA)
Required
Competency
(RC)
Value
Proposi=on
(VP)
Products
&
Services
(PS)
Customer
Demands
&
Rela=onships
(CDR)
Channels
(CH)
Customer
(C)
Customer
Type
(CT)
Cost
Model
(CM)
Revenue
Model
(RM)
Profit
Model
(PM)
Universal
(De)Constructor
of
Stories,
Systems,
and
Business
Models

12. 3-­‐ACT
BUS.
MODEL
VALUE
CREATION
ACT
(SUB-­‐MODEL)
VALUE
PROPOSITION
ACT
(SUB-­‐MODEL)
VALUE
SHARING
ACT
(SUB-­‐MODEL)
PT
BP
RA
RC
VP
PS
CDR
CH
C
CT
CM
RM
PM
PT
-­‐
affects
-­‐>
affects
-­‐>
BP
behaves
as
-­‐>
-­‐
RA
-­‐
impacts
-­‐>
impacts
-­‐>
impacts
-­‐>
RC
demand
-­‐>
-­‐
delivers
-­‐>
VP
drives
-­‐>
-­‐
targets
-­‐>
PS
-­‐
saTsfies
-­‐>
targets
-­‐>
CDR
-­‐
CH
-­‐
targets
-­‐>
drives
-­‐>
drives
-­‐>
drives
-­‐>
C
-­‐
behaves
as
à
CT
has
-­‐>
-­‐
CM
-­‐
RM
-­‐
PM
-­‐
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hPp://businessmodels.ning.com
&
hPp://twiPer.com/RodKuhnKing
From
-­‐>
To
3-­‐ACT
BUSINESS
MODEL
STORYBOARD
(“Concept
Map”/Input-­‐Output
Matrix)
for
Enterprise
Architecture
(Source
of
Informa=on:
Nick
Malik’s
Enterprise
Business
MoTvaTon
Model;
see
h[p://goo.gl/xSgO0)

13. Acknowledgement
Topics
for
Describing
the
Business
Model
in
Enterprise
Architecture
(“yellow
boxes”)
are
obtained
from
Nick
Malik’s
Enterprise
Business
Mo=va=on
Model;
see
h[p://goo.gl/xSgO0
The
topic
of
“Geographies
and
Locales”
has
been
omi[ed
for
clarity.