This presentation introduces the template of the Tic-Tac-Toe (3x3) Business Model Storyboard for visualizing, documenting, and managing business models. The 3x3 Business Model Storyboard has three distinct features: 1) Three Storypanels that describe the 3 main jobs-to-be-done of a business model: Value Creation, Value Delivery, and Value Sharing (Profit). 2) A simple-to-understand and use 3x3 grid of storycards that comprehensively describe the structure and dynamics of a business model. Note that each column of 3 storycards belongs to a storypanel. 3) The template of the 3x3 Business Model Storyboard can be used to rapidly and iteratively discover, solve, and manage customer problems.

1. 1
The 3x3 Business Model Storyboard
A Simpler and Flexible Visualization of How An Organization Creates, Delivers, and Shares Value
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Value
CreaCon
Value
Delivery
Value
Sharing
(Profit)

2. 2
The 3x3 Business Model Storyboard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Value
CreaCon
Value
Delivery
Value
Sharing
(Profit)

3. The Storycards
of
The 3x3 Business Model Storyboard

4.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
INPUTS Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

5.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
INTERNAL RESOURCES Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

6.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
PROCESSES Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

7.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
VALUE PROPOSITION Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

8.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
CHANNELS Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

9.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
CUSTOMER Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

10.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
COST Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

11.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
REVENUE Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

12.
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
KEY METRICS Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

13. The 3x3 Business Model Storyboard for Ryanair
(Simplified Network Diagram)
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Value
CreaCon
Value
Delivery
Value
Sharing
(Profit)
Legend
requires
delivers/
drives
require(s)
affect(s)/
delight(s)