4-Horizon Product Portfolio: Build an Ambidextrous Innovation (AI) Ecosystem Like Apple/Steve Jobs

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The 4-Horizon Product Portfolio is a template that outlines how to build an Ambidextrous Innovation (AI) Ecosystem. The AI Ecosystem of Apple in 2002 is featured as an example.

Negócios

World-‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com

Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing

Problem-‐
Solu+on

Fit

Business
Model

Fit/

Scaling

Product-‐
Market

Fit

Horizon
3

(Shaper)-‐

Products

Horizon
4

(Adapter)-‐

Products

Horizon
2

(Pioneer)-‐

Products

Horizon
1

(SeFler)-‐

Products

Apple’s
4-‐Horizon
Product
PorHolio
in
2002

Holis+c
Template
and
Language
for
Ambidextrous
Innova+on
in
a
High
Growth
Organiza+on

Chasm

(Migrator-‐

Products)

iTunes
(2001)

iPod
(2001)

iPhone
(2007)

iPad
(2010)

Con$nuous

Improvement:

Defend
and
Extend

Core
Businesses

AMBIDEXTROUS

INNOVATION
(AI)

ECOSYSTEM

Con$nuous
Innova$on:

Build
Blue
Ocean/

Disrup+ve
Products:

Lean
Startups

COMPANY

(EXPLOITATION:

Maximum

Awesome
Product/

Business
Model)

STARTUP

(EXPLORATION:

Minimum

Viable
Product/

Business
Model)

“Stability”

Sustaining

Innova+on

(Evolu+on)

“Change”

Disrup+ve

Innova+on

(Revolu+on)

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