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by Rocky Fu, Jan 2012How To: Increase & KeepFacebook Fans         Copyright © 2012, Incitez Pte. Ltd.
Place a text link on your  website to your Page    Test “where” you put it        Copyright © 2012, Incitez Pte. Ltd.
Use a   Page  Badgefb.com/badges/page.php               Copyright © 2012, Incitez Pte. Ltd.
TryLike Box   http://bit.ly/rMnG95Copyright © 2012, Incitez Pte. Ltd.
Add Facebook comment box      to your website          http://bit.ly/srxIVp      Copyright © 2012, Incitez Pte. Ltd.
Implement the “Like” and     “Send” Button          http://bit.ly/rPicXf      Copyright © 2012, Incitez Pte. Ltd.
Integrate “Live Stream” Widget    into your event campaign           http://bit.ly/tDReY8       Copyright © 2012, Incitez Pte. Ltd.
Invite your emailsubscribers to “Like” your     Facebook Page        Copyright © 2012, Incitez Pte. Ltd.
Include a Page link in your          Email signatureBetter yet, create a template and share with the                 whole company               Copyright © 2012, Incitez Pte. Ltd.
Use “Fan Gate” to provideexclusive content for fans only        Copyright © 2012, Incitez Pte. Ltd.
Make a compelling landing page  Update Facebook Page setting “Manage Permissions” -                “Default Landing tab”               Copyright © 2012, Incitez Pte. Ltd.
Invite fans to tag                    your Facebook                    Page in the same                    way they tag their                    friendsCopyright © 2012, Incitez Pte. Ltd.
Update your Page withquality contenttips, photos, videos...                               Be a resource                                    hub    Copyright © 2012, Incitez Pte. Ltd.
Solve fans’ problemsand response quickly      Copyright © 2012, Incitez Pte. Ltd.
Engage and interact with       your fans        Copyright © 2012, Incitez Pte. Ltd.
Announce your  Facebook Pageinternally, and invite    employees to become a fan and     “SHARE”.                    “Share” link is located on                                  the left bottom column                                       of your Page.              Copyright © 2012, Incitez Pte. Ltd.
Ask fans to               “Like” or “Share”                   your postsCopyright © 2012, Incitez Pte. Ltd.
Drive Facebook users to yourPage with Facebook Ads          Copyright © 2012, Incitez Pte. Ltd.
Conduct Utilize the “Face” and                                  demographic analysis“Color contrast” power                                     of your targeted     to get attention                                                                  Ask Facebook                                                                Users to “Like” you Update your ads                                                     in the ad      often                              Target users                            whose friends are                            connected to your                                 Page                          Copyright © 2012, Incitez Pte. Ltd.
Run a contest:                     drive more fans                      and encourage                     them to SHARE                              Make it easy to                                  enter                              Make it easy to                                 shareCopyright © 2012, Incitez Pte. Ltd.
Link to Twitter   Copyright © 2012, Incitez Pte. Ltd.
Send Facebook Link via        SMS  Use a shortened URL like bit.ly to test your        fan acquisition cost on SMS(you should do this in all media that cost you)              Copyright © 2012, Incitez Pte. Ltd.
Use @yourfacebookpage in your personalprofile update, friends’ walls, and other Pages               Copyright © 2012, Incitez Pte. Ltd.
Invite for connection onFacebook via off-line     channels...      Copyright © 2012, Incitez Pte. Ltd.
Put up your Facebook Page link everywhere         Receipts      In-store signs    Product packaging        Brochure         Coupon          Menu      Outdoor media            ...      (be creative :)                  Copyright © 2012, Incitez Pte. Ltd.
Test one or several                                 recommendations to find                                out what work best for you;         Rocky Fu                         and,...Director, Digital Strategies          INCITEZ                         Copyright © 2012, Incitez Pte. Ltd.
Follow us on Facebook for more     fb.incitez.com        Copyright © 2012, Incitez Pte. Ltd.
Before we end this, remember... you are building a communityNOT just a fancy number to show off           Copyright © 2012, Incitez Pte. Ltd.
Join mailing list for timely update       http://bit.ly/ruw6La          Copyright © 2012, Incitez Pte. Ltd.

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How to Win & Grow Facebook Fans

  • 1. by Rocky Fu, Jan 2012How To: Increase & KeepFacebook Fans Copyright © 2012, Incitez Pte. Ltd.
  • 2. Place a text link on your website to your Page Test “where” you put it Copyright © 2012, Incitez Pte. Ltd.
  • 3. Use a Page Badgefb.com/badges/page.php Copyright © 2012, Incitez Pte. Ltd.
  • 4. TryLike Box http://bit.ly/rMnG95Copyright © 2012, Incitez Pte. Ltd.
  • 5. Add Facebook comment box to your website http://bit.ly/srxIVp Copyright © 2012, Incitez Pte. Ltd.
  • 6. Implement the “Like” and “Send” Button http://bit.ly/rPicXf Copyright © 2012, Incitez Pte. Ltd.
  • 7. Integrate “Live Stream” Widget into your event campaign http://bit.ly/tDReY8 Copyright © 2012, Incitez Pte. Ltd.
  • 8. Invite your emailsubscribers to “Like” your Facebook Page Copyright © 2012, Incitez Pte. Ltd.
  • 9. Include a Page link in your Email signatureBetter yet, create a template and share with the whole company Copyright © 2012, Incitez Pte. Ltd.
  • 10. Use “Fan Gate” to provideexclusive content for fans only Copyright © 2012, Incitez Pte. Ltd.
  • 11. Make a compelling landing page Update Facebook Page setting “Manage Permissions” - “Default Landing tab” Copyright © 2012, Incitez Pte. Ltd.
  • 12. Invite fans to tag your Facebook Page in the same way they tag their friendsCopyright © 2012, Incitez Pte. Ltd.
  • 13. Update your Page withquality contenttips, photos, videos... Be a resource hub Copyright © 2012, Incitez Pte. Ltd.
  • 14. Solve fans’ problemsand response quickly Copyright © 2012, Incitez Pte. Ltd.
  • 15. Engage and interact with your fans Copyright © 2012, Incitez Pte. Ltd.
  • 16. Announce your Facebook Pageinternally, and invite employees to become a fan and “SHARE”. “Share” link is located on the left bottom column of your Page. Copyright © 2012, Incitez Pte. Ltd.
  • 17. Ask fans to “Like” or “Share” your postsCopyright © 2012, Incitez Pte. Ltd.
  • 18. Drive Facebook users to yourPage with Facebook Ads Copyright © 2012, Incitez Pte. Ltd.
  • 19. Conduct Utilize the “Face” and demographic analysis“Color contrast” power of your targeted to get attention Ask Facebook Users to “Like” you Update your ads in the ad often Target users whose friends are connected to your Page Copyright © 2012, Incitez Pte. Ltd.
  • 20. Run a contest: drive more fans and encourage them to SHARE Make it easy to enter Make it easy to shareCopyright © 2012, Incitez Pte. Ltd.
  • 21. Link to Twitter Copyright © 2012, Incitez Pte. Ltd.
  • 22. Send Facebook Link via SMS Use a shortened URL like bit.ly to test your fan acquisition cost on SMS(you should do this in all media that cost you) Copyright © 2012, Incitez Pte. Ltd.
  • 23. Use @yourfacebookpage in your personalprofile update, friends’ walls, and other Pages Copyright © 2012, Incitez Pte. Ltd.
  • 24. Invite for connection onFacebook via off-line channels... Copyright © 2012, Incitez Pte. Ltd.
  • 25. Put up your Facebook Page link everywhere Receipts In-store signs Product packaging Brochure Coupon Menu Outdoor media ... (be creative :) Copyright © 2012, Incitez Pte. Ltd.
  • 26. Test one or several recommendations to find out what work best for you; Rocky Fu and,...Director, Digital Strategies INCITEZ Copyright © 2012, Incitez Pte. Ltd.
  • 27. Follow us on Facebook for more fb.incitez.com Copyright © 2012, Incitez Pte. Ltd.
  • 28. Before we end this, remember... you are building a communityNOT just a fancy number to show off Copyright © 2012, Incitez Pte. Ltd.
  • 29. Join mailing list for timely update http://bit.ly/ruw6La Copyright © 2012, Incitez Pte. Ltd.