Personal Information
Organização/Local de trabalho
Greater Chicago Area, IL United States
Setor
Finance / Banking / Insurance
Sobre
It’s always been about content for me. I started out as a journalist (newspaper and then magazine writer) and then made the transition to marketing communications and then to marketing strategy. Almost always in financial services, primarily in the investment management business and also covering retail banking and payments.
Digital came along just as I was feeling the constraints of communicating in print. Yes, I still “do” print, but digital is what I love—mostly because of what it can do for content. Digital communicating—email, Websites, apps, social—enables us to create more content, distribute it quickly and efficiently enough to be relevant, and measure its impact.
My title has...
Apresentações
(2)Gostaram
(40)Next-Generation SEO Strategies That Will Future-Proof Your Content
Content Marketing Institute
•
Há 8 anos
The Big Idea. Dead or Alive?
edward boches
•
Há 10 anos
Ultimate Guide to Funnel Optimization
Sean Johnson
•
Há 11 anos
Enterprise SEO & Content Strategy: STOP THE PAIN!
Jonathon Colman
•
Há 11 anos
Set Your Content Free! : Case Studies from Netflix and NPR
Daniel Jacobson
•
Há 11 anos
7 Things You Should Know About 2nd Screen Interaction
Alan Wolk
•
Há 11 anos
Social Media Week Chicago - SEO Strategies for PR and Social Media
Cramer-Krasselt
•
Há 11 anos
5 Tips for Presenting to Executives
speakingppt
•
Há 11 anos
Developing Social Engagement Strategy
Rod Brooks
•
Há 11 anos
Compliance Considerations in Social Media Initiatives - BDI 5/17/12 Social & Mobile Financial Services Communications: Case Studies and Roundtables
Business Development Institute
•
Há 11 anos
LinkedIn Everywhere
Kirsten Hunter
•
Há 12 anos
The "Secret Sauce" to Customer Engagement - BDI 11/8/11 Social Communications & Content Marketing Leadership Forum
Business Development Institute
•
Há 12 anos
Building a 2012 Marketing Budget
Jamie Steven
•
Há 12 anos
A Methodology for Site Reviews
Rand Fishkin
•
Há 12 anos
The Death & Rebirth of SEO
Rand Fishkin
•
Há 12 anos
ING Presentation - BDI 7/26/11 Social Media Security & Compliance Workshop for Financial Institutions
Business Development Institute
•
Há 12 anos
Webinar deck: Mobile Marketing for Financial Services organizations
Archer Inc.
•
Há 12 anos
Competitive Analysis of Offsite Success Factors
StepForth Web Marketing Inc.
•
Há 12 anos
JESS3 and Eloqua's Content Grid v2
JESS3
•
Há 12 anos
2.0 Adoption Council 2011 Salary Survey
Dachis Group
•
Há 12 anos
Social Media Tools - Fly or Die
Cedric Giorgi
•
Há 13 anos
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies
•
Há 13 anos
Attentionomics Captivating Attention in the Age of Content Decay
Edelman Digital
•
Há 13 anos
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
Taly Weiss
•
Há 13 anos
SlideShare Zeitgeist 2010
Rashmi Sinha
•
Há 13 anos
Google Analytics: Make Your Site Work Harder from MIMA Summit
Three Deep Marketing
•
Há 13 anos
STEAL THIS PRESENTATION!
Jesse Desjardins - @jessedee
•
Há 13 anos
Richard Edelman -- New Media Academic Summit 2010
edelmanmarketing
•
Há 13 anos
Why Social Media Projects Fail?! – A European Perspective
BSI
•
Há 13 anos
Average Is Not Normal
Carl Richards
•
Há 15 anos
Personal Information
Organização/Local de trabalho
Greater Chicago Area, IL United States
Setor
Finance / Banking / Insurance
Sobre
It’s always been about content for me. I started out as a journalist (newspaper and then magazine writer) and then made the transition to marketing communications and then to marketing strategy. Almost always in financial services, primarily in the investment management business and also covering retail banking and payments.
Digital came along just as I was feeling the constraints of communicating in print. Yes, I still “do” print, but digital is what I love—mostly because of what it can do for content. Digital communicating—email, Websites, apps, social—enables us to create more content, distribute it quickly and efficiently enough to be relevant, and measure its impact.
My title has...