Unraveling Diffusion Innovations Theory
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Unraveling Diffusion Innovations Theory
- 1. Unraveling Diffusion Innovations Theory By: Tammy Beach Patricia Hartley Missy Hampton-Hogan Jeanie Robinson
- 10. How does this apply to Media Literacy?
Notas do Editor
- Videos and movies is our technological example.
- Sony, Disney, Fox
- People who transitioned easily with each new phase of technology and pointed out the positive aspects for the new technologies’ use. People who are willing to take risks.
- Will not do it on their own, but if someone comes to them and show them HOW or WHY they are willing to implement it.
- Forced acceptance. VHS movies became too expensive or unavailable, so the change to DVD’s was forced.
- Wait until it is mandated to implement, then only use when administration or other visitor are in the room. They are still reluctant to use the technology.
- When sales begin, they are slow for price reasons or reluctance to accept then the become the thing to have so sales soar. After some time, sales slow down due to a new innovation. Finally, the sales almost or do stop. (i.e. Beta Max and 8 Track Tapes)