Logo Development Package

1. Logo Development &
Application
For
The Wave Corporation

2. Table of Contents

3. Mission Statement
A creative colorful, exciting and true to the
surf lifestyle brand of clothing; made to reflect
the lifestyle and vibe to anyone who admires
surfing, especially providing to the surfer who
has no ocean available. We strive to be earth
friendly. Our clothing reflects what tourists
know to be the hip now trendy styles. Classics
are classics, and The Wave is a classic.

4. Letter From The CEO
Dear colleagues, fellow shareholders, customers and other readers,
It is great when a plan comes together, and that’s exactly what happened for The
Wave in 2007. This logo development application presentation is the culmination
of The Wave’s first year since we announced our Focus on logo development.
We believe you will agree, after reading this manual, that 2006 was indeed a
successful year for The Wave. Not just because of our strong operational
results, the successful ways some of the hard choices of 2006 were executed,
or the imaginative new ways our people found to improve our business, but
because all these things happened AND we laid the basis for continued success.
In other words strategy in action: delivering results and at the same time building
new platforms for growth.
All this made 2006 a successful year for The Wave. We have many people to
thank for their contributions to this success: our customers, our employees, our
subcontractors and other business partners, our shareholders, our Supervisory
Board members and every other stakeholder who has taken time to help make
our company a better one.
With the group in good shape we look forward to the opportunities and
challenges of 2007 with enthusiasm. We consider it our business to deliver yours
Robin Paddock
CEO

5. Logo Development

6. Beginnings of Development - Simple Sketches
Development of the logo began with simple sketches.
The use of the an actual wave being included in the
design was of essence. The wave is the surfing icon
that can not be surpassed. Symbolizing the ocean, and
the goal of the surfer.. to ride the ultimate wave.
Progressing through the thumbnails, a simple representation
of the wave became more important. Simple style and the
need for a classic representation became more evident.
Simply trying out different styles of waves and their
curls, it was important not to make the wave too
intimidating, but yet comfortable, and smooth.

7. Development Continues
Going through the process of trying out different possibili-
ties, the inclusion of the “w” in wave, felt like a necessary
step in creating a strong mark for the company.
Continuing through the development process, the
curls of the wave were simply included into the

8. Simple yet a strong mark, the approach on the final mark was
found. Clean, crisp and strong,
Modifications were experimented with, and found to make the
mark much to cluttered, and decisions were made to keep it
simple; a winning combination with logos.
Arrival at the finished refined product.

9. Logo Specifications
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10. Black and White
Pantone Process Coated Color - DS Process Black
CMYK - 100% K
RGB
Web Colors
This logo is completely sizeable for all uses
The black and white logos are useful for many applications including
interoffice paper products, sinage, or any application where you may wish to
save money on color application.
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11. Other Black and White Variations
Variations of the black and white logo are avail-
able and very useful for many different applica-
tions.
Black center with white outline should be used
when the logotype does not need to be as bold
as the full black.
The black background logo can be used on all
black applications, along with situations where a
more sleek sophisticated look is needed.
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12. Full Color
Logo Specifications
Pantone Process Coated Color
DS Process Cyan C
CMYK DS-204-1C
DS - Process Cyan C
RGB
Web Colors
This logo is completely sizeable for all uses
Color logos are useful for many applications including sinage, brochures,
promotional materials and on manufactured product.
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13. Variations of Color Applications
Red - Pantone DS 90-1C
Orange - Pantone DS 73-2-C
Yellow - Pantone DS 2-4-C
Green - DS 274-2-C
Blue - DS 239 - 3-C
Purple - DS 184-2C
Outline - Pantone DS Process Cyan C
While the color for the logo may be changed to any color avail-
able, the outline must remain the standard, and may not be
modified unless logo is used in black and white.
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14. Application of Color Variation
Many applications of color may be used in clothing logo application. Any
color can be used, but should follow color theory in there applications.
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15. Other Color Logo Applications
The logo can be applied to any gear, includ-
ing surfboards.
The color should be changed and all colors
are available with a simple photoshop paint
bucket application.
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16. Ride the Wave....... its a classic
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17. Logo Do’s and Don’t’s
Don’t use the logo in a solid form. Logo must be
outlined in all color applications. Black and White
is the exception.
Don’t skew or rotate the Wave logo. It must re-
main at 100% straight view.
Do feel free to use the White outlined version of
the logo on a black background where necessary.
Don’t not use the white outlines application of
the logo on white background.
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18. The Wave Logo
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19. Stationary Packages
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20. Corporate Package
The Wave
1334 North Beachwood
Malibu, California 94867
The Wave
1334 North Beachwood
c
chwood
Malibu, California 94867
n
nia
Phone: 908-123-1235 - Fax: 908-123-1234 - www.thewave.com
Employee Name
e
Employee Title
ye
yee
The Wave
1334 North Beachwood
Malibu, California 94867
Phone: 908-123-1235
-
-123-1235
Fax: 908-123-1234
-
-1234
www.thewave.com
av
ave.com
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21. Corporate Letterhead
Shown opposite is the corporate
The Wave
Wave letterhead/continuation sheet
1334 North Beachwood
Malibu, California 94867 design.
Should be used for all outside
company business communications
prepared for company mailing.
Paper size:
8 1/2 x 11
Paper recommendation
Paper type : White, uncoated
Paper name : Sweden BondPaper
Phone: 908-123-1235 - Fax: 908-123-1234 - www.thewave.com
weight: 0gsm
Used in conjunction with your Logo Design, Corporate Identity helps to com-
plete the image of your company. It continues the idea that was created in the
logo, and carries it through to your marketing materials.
Beyond the necessary business cards, letterhead and envelopes, the team uses
your corporate vision to create a range of attention getting products.
And once created, the team has the experience and knowledge necessary
to create trouble-free reproduction files, whether that includes custom
die cuts, special inks and finishes, or just the right paper stock to enhance
your image.

22. Corporate Envelope
Shown opposite is the
corporate Wave letterhead/
continuation sheet design.
Should be used for all
outside company business The Wave
1334 North Beachwood
Malibu, California 94867
communications prepared
for company mailing.
Paper size:
8 1/2 x 11
Paper recommendation
Paper type : White, uncoated
Correct use of stationery provides consistency and integrity, supporting our brand
mission, its purpose and values. The way we conduct our everyday business provides an
important opportunity to reflect all that we are.
For users of all Microsoft Office applications, electronic templates are available to
download from www.thewave.com and should be used with all pre-printed stationery
items.
A complete set of Microsoft Powerpoint templates are also available for download from
wave.com and should be used at all times.
For ease of use and consistency, electronic templates provide pre-determined typographic
sizes, leading and positioning. No other versions should be used.

23. Corporate Business Card
Shown opposite is the
standard Wave corporate
business card.
The Wave
Paper size Business card:
1334 North Beachwood
c
chwood
Malibu, California 94867
n
nia
2 x 3 1/2 Inches
Employee Name
e
Employee Title
ye
yee
Paper recommendation
Paper type :
Phone: 908-123-1235
-
-123-1235
Fax: 908-123-1234
-
-1234
White, uncoated
www.thewave.com
av
ave.com
Paper name : Sweden
BondPaper Weight: 22 gsm

24. Personal Package
The Wave
1334 North Beachwood
Malibu, California 94867
The Wave
1334 North Beachwood
Malibu, California 94867
Phone: 908-123-1235 - Fax: 908-123-1234 - www.thewave.com
Employee Name
Employee Title
The Wave
1334 North Beachwood
Malibu, California 94867
Phone: 908-123-1235
Fax: 908-123-1234
www.thewave.com

25. Personal Letterhead
The Wave
1334 North Beachwood
Shown opposite is the
personal Wave letterhead/
Malibu, California 94867
continuation sheet design.
Should be used for all
person to person business
communications prepared
for company mailing.
Paper size:
7 1/4 x 10 1/2
Paper recommendation
Paper type : White,
uncoated
Paper name : Sweden Bond
Paper weight: 0gsm
Phone: 908-123-1235 - Fax: 908-123-1234 - www.thewave.com

26. Personal Envelope
Shown opposite is The
Wave personal envelope.
Should be used for all
person to person business
communications prepared
for company mailing. The Wave
1334 North Beachwood
Malibu, California 94867
Envelope size:
3 1/2 x 3 7/8
Paper recommendation
Paper type : White,
uncoated
Paper name : Sweden
BondPaper weight: 0gsm

27. Personal Business Card
Shown opposite is the
The Wave
1334 North Beachwood
standard Wave personal
Malibu, California 94867
business card.
Employee Name Paper sizeBusiness card:
Employee Title
2 x 3 1/2 Inches
Paper recommendation
Paper type : White, uncoated
Phone: 908-123-1235
Fax: 908-123-1234 Paper name : Sweden
www.thewave.com
BondPaper Weight: 22 gsm

28. Recommended Paper Stocks
Alternate Choices
Capitol Bond Paper - 24 lb. Writing Paper Bright White 25%
Cotton Light Cockle Finish 8.5 x 11
Long held as the benchmark in affordable, dependable 25% cotton
communication papers, Capitol Bond truly is the standard for business and
personal correspondence. Acid Free, Elemental Chlorine Free
Howard Linen Paper - Bright White Linen 24 lb. Writing Paper 8
1/2 x 11 Ream
Howard Linen is the emblem of performance and economical style. With
just a hint of texture, its attractive linen finish can be used for a wide range
of applications. Acid Free, Elemental Chlorine Free, Produced with 30%
Post-Consumer Fibers

29. Identity Typefaces
The Wave typeface family is Gill Sans. The font should be used for all
printed communication.
Consistent use of the fonts is essential to conveying a unified impression.
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30. More Identity Typefaces
Typography in electronic media for reasons of practicality the typeface
for use in all Wave electronic media is Amerika Sans.
Although a different appearence to the corporate Wave typeface of
Amerika Sans, Gill Sans is clean, contemporary and flexible.
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31. Additional Logo Applications

32. Web Site Application

33. The Ulitmate in Classic Surfwear
Beachgear
Covers
Menswear
Ladies Wear
Kids Wear
About US Place an Order Corporate Link Information Payment Info
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