Robin J Phillips spoke with the National Forum for Black Public Administrators at their annual convention in Phoenix in March 2011.

1. National Forum for Black Public Administrators (NFBPA) Social Media and Technology By Robin J Phillips, Managing Editor, The Reynolds Center for Business Journalism

2. Robin J Phillips About Me 25 years in the news game Experience in print, magazines, wire services, online Deputy business editor, Newsday, The Arizona Republic Community news manager, azcentral.com Small Business Editor, BusinessWeek Online Business Editor, The Record of Hackensack (N.J.) Co-founder, #wjchat, weekly online web journalism discussion Co-founder of Perfect Moment Project Web Managing Editor, The Reynolds Center for Business Journalism

6. Opportunities Public Administrators and elected leaders have to find new ways to reach constituents and get their message out. More importantly, public administrators need to connect with constituents. Social media allows you to talk directly to your constituents. People want news. They want information. They want to connect. They want to hear from trusted sources.

7. Have you joined the revolution?

8. Common reasons for not exploring opportunities in Social Networks We can’t control it We don’t want to encourage negative comments We don’t want to see comments on our videos Immigration or other sensitive topics might come up Our board/council/regents are afraid We might be held responsible for negative comments We don’t have the personnel to manage these tools

9. Social Networking ToolsAre you in the conversation? Facebook City of Phoenix City of Boston You Tube NYCGo – Social networking/news/info/media/tourism/marketing site for NYC Citizen Sites: Hoboken Revolt Facebook YouTube and Community Sites

11. Twhirl

12. Ping.fm (update most social media from one location)

13. TweetDeck (keep track of comments)

14. TweetZap

15. Linked InTwitter Other

16. Twitter Police Department

17. Twitter City of Phoenix

18. The Conversation is HappeningAre you in it?

19. Are you listening?

20. They Are Talking About You!Are you taking part? Sept. 23: Julz_85: Dear city of chicago, throwing a road cone in the middle of a massive hole in the road does not constitute as a pot hole repair Mandarashae: Worst day of my life. Thank you city of dallas for all of your help. NOT. 41Osean: Baltimore city board of estimates votes unanimously, were going to have furloghs Awlakers: Hey city of dallas for running a shitty govt run by idiots forcing me to give you $400 to get my car back & almost costing me my job thanks!

21. Join a Network “The once-powerful approach the internet with dread when they realize they cannot control it.” --Jeff Jarvis, What Would Google Do? (HarperCollins 2009)

23. Why should we have to ask for information from our government?

24. Every action of government must be open, searchable, and linkable by default.

26. how government should work for people,

27. social media and social networks and cloud computing,

28. mobile technology,

29. open source and open technology/interoperability,

31. Apps for Democracy & Open Data Movement See, Click, Fix SeedSpeak – Created by Retha Hill CitySourced ILiveAt Everyblock Code for America Theyworkforaz.us (came out of Phxdata and NMIL) Open Government Apps

32. Open Meeting Laws and Social Media Social media practices, regulations are a moving target

33. Government or Quasi-Government Sites Intellipedia GovGab, a blog from the US Department of Human Services Full list of U.S. Government blogs GovLoop – Built on the Ning platform NASA on Twitter Other government sites/officials on Twitter U.S. Postal Service’s “Deliver”

34. Private industry is opening up

35. Stay Up on the TrendsA Resources List Mashable ReadWriteWeb PaidContent.org Radar.Oreilly.com/gov2/