1. ROBIN FERRINI
3 Elm Street Canton, MA 02021 | 781-929-5131 | RobinFerrini@gmail.com
S U M M A RY
I am a business-development professional—with an outstanding track record in sales and
management.
K E Y AT T R I B U T E S
· I create long-lasting relationships with clients—building trust, value and rapport.
· Effectively present compelling reasons, pertinent to each client, to advertise.
· Mindfully persevering and professional.
· Big-picture and detail oriented.
· Humorous and outgoing; enthusiastic and personable.
W O R K E X P E R I E N C E
VALPAK OF BOSTON, WESTBOROUGH, MA. 2005-Present
Key Account Executive: 2006-Present
· Prospecting, strategizing and selling to key brands, both regionally and nationally.
· Developed major accounts that had been pursued in the past without success.
· Clients include: TD Garden, Peapod by Stop & Shop, The Boston Globe, City Sports,
iParty, Massachusetts Lottery Commission, Feld Entertainment (Disney & Ringling
Bros.), the Boston Celtics, Comcast, New Balance, Sullivan Tire, Olympia Sports.
Regional Sales Manager: 2005-2006
· Oversaw local sales team: Hiring, training, developing people and achieving
sales goals. Fostered a sense of teamwork and purpose.
COMCAST ADVERTISING (Acquired AT&T), WELLESLEY, MA. 2001-2004
General Sales Manager
· Managed four sales offices, a team of 50 account executives and $25 million
gross-advertising revenues.
· Mentored and developed sales managers and their staff.
AT&T (Acquired MediaOne ) Braintree, MA. 1995-2001
Local Sales Manager
· Led a successful sales team for 6 years with annual sales averaging $6 million.
· Grew the business an average of 30 percent annually.
MEDIAONE (Acquired Continental Cablevision) Braintree, MA. 1989-1995
Assistant Sales Manager
· Trained sales executives and also managed my own account list that generated
highest billing revenue for company.
CONTINENTAL CABLEVISION, North Easton, MA. 1985-1989
Account Executive, Senior Account Executive
· Built the new local-sales advertising division from scratch.
· Lead the company in advertising sales annually.
E D U C AT I O N
B.S., Psychology, Bridgewater State University