Naoko Adachi Apsotw Turning Japanese Final
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Naoko Adachi Apsotw Turning Japanese Final
- 1. Turning Japanese by Naoko Adachi [email_address]
- 3. Hence, finding a way to convince the Japanese that unpackaged goods is more aspirational than packaged goods may require a bit of delving into and beyond the tsutsumi culture
- 7. Although elaborate detail is synonymous with luxury purchases, a transaction at any store can be interpreted as a ‘gift’ passed on to the consumer by a store. Each plastic bag given to carry an item, that then gets placed in an even bigger big represents the spirit of tsutsumi, a display of ‘respect’ to the Japanese shoppers. Or it could be a mindless act out of habit.
- 12. The emotionally and physically drained Japanese aspire to lighten up from all this wrapping. I need iyashi!
- 20. Conclusion Japan is overshadowed by China while she is emerging as an economic tiger. I am hoping that the Japanese will rise again, rejuvenated and fully charged to make its mark in the world.
- 21. Thank you Rob, John, Arun, Lee, Sarah, John, Andy, Lauren, Howard, Jill for reading!