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WEST                     EAST


                           SAY                     FEEL

A different               ARGUE                  ASSOCIATE


set of creative        PROPOSITION

                       ABSTRACTION
                                                SOCIAL CUES

                                           TONE & MANNER / STYLE

start points?            CONCEPT                 CONTEXT

                  CONCEPTUAL ABSTRACTION      SOCIAL REALITY
AME 2012 Presentation
AME 2012 Presentation
AME 2012 Presentation
AME 2012 Presentation

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AME 2012 Presentation

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  • 80. WEST EAST SAY FEEL A different ARGUE ASSOCIATE set of creative PROPOSITION ABSTRACTION SOCIAL CUES TONE & MANNER / STYLE start points? CONCEPT CONTEXT CONCEPTUAL ABSTRACTION SOCIAL REALITY