10. Company History
2006 20102008 201820142012 2016 2020
Founded in Sweden
by Daniel Ek and
Martin Lorentzon
Officially launched:
October 2008
U.S. Launch and Free
accounts offered: July 2011
1 million active
users: March 2011
Android app
released
IPO Launch: April 2018
100 million
total users
Numerous Acquisitions
(Soundtrap, Loudr, Joe Rogan,
etc.)
Tencent
partnership
15. Prediction
● Continued Success IF:
○ Continued increase in user-friendliness
○ Music availability increases
● Chances likely but with this amount of competition, who knows?