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CIM Digital Bootcamp - Introduction to Social Media
1.
An Introduction to
Social Media www.further.co.uk
2.
What is social
media? www.further.co.uk
3.
Is social media
a fad? www.further.co.uk Or is it the most important shift in marketing ever?
4.
www.further.co.uk Social media
is the #1 activity on the Web.
5.
www.further.co.uk Time to
gain 50 million users 38 years 13 years 5 years 5 months
6.
www.further.co.uk 80% of
UK internet users visit social networking websites.
7.
www.further.co.uk 25% of
search results for world’s top 20 brands are links to user generated content.
8.
www.further.co.uk 34% of
bloggers post opinions on products and brands. There are 200,000,000 blogs.
9.
www.further.co.uk 44.5
Million visitors/month
10.
www.further.co.uk
11.
www.further.co.uk
12.
www.further.co.uk
13.
www.further.co.uk
14.
www.further.co.uk
15.
www.further.co.uk 80% of
updates are not from the website.
16.
www.further.co.uk Steven Fry
has more followers than readers of ...combined! &
17.
www.further.co.uk 19% of
updates mention a product or brand. (80% are Q&A, 20% are opinions)
18.
www.further.co.uk Results: $6,500,000
in sales (2 years)
19.
www.further.co.uk 400
Million active users (50% of which log in each day)
20.
www.further.co.uk
21.
www.further.co.uk 1.5
Million businesses have active pages
22.
www.further.co.uk
23.
www.further.co.uk 78%
of consumers trust peer recommendations. 14% trust adverts.
24.
www.further.co.uk Results: Successful
re-launch, 790k fans
25.
www.further.co.uk
26.
www.further.co.uk
27.
www.further.co.uk
28.
www.further.co.uk
29.
www.further.co.uk
30.
www.further.co.uk
31.
www.further.co.uk
32.
www.further.co.uk
33.
Notas do Editor
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